The Media Leader - News analysis, opinion and insight for media and advertising professionals
Equity is under attack — the media industry must not stand for it
Recent attacks on DEI impact the sector’s creative potential, its financial sustainability and its ability to connect with modern, diverse audiences. Some good work is being done, but there is much more to do.
Channel 4 unveils emissions measurement tool
The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.
Piccadilly Lights and BFI Imax go dark for Earth Hour
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
The right platform OS wins new customers for pay-TV operators, says Sky
Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.
Busting the myth of precision-targeting
Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing.
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Alongside Radiocentre’s new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency.
From the high court overturning its rulings on two GB News shows to the start of its enforcement of the Online Safety Act, Ofcom finds itself defining or refining where media balance should lie in an increasing contentious age.
The earliest that DTT will be retired is 2034. Given the risks involved, the industry and consumers need clarity over its future. Decisions need to be taken and plans put in place to ensure no-one is left behind.
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