A/B testing: Information and Much More from Answers.com
- ️Wed Jul 01 2015
A/B testing is a method of advertising testing by which a baseline control
sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently
adopted within the interactive space to test tactics such as banner ads, emails and landing
pages.
Employers of this A/B Testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. The test, in order to be effective, must reach an audience of statistical significance.
This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distrubuted.
External links
- A/B Testing - An informative article on the implementation of A/B testing.
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