YouTube - Business Insider
- ️Tue Mar 25 2025
Media 2025-03-25T16:44:13Z
The olds are falling in love with YouTube — and it's another alarm bell for Hollywood
It's not just the kids media companies have to worry about flocking to YouTube, according to new data from Nielsen.
Meet Anne Wojcicki, the 23andMe founder who wants to bid on the company after stepping down as CEO
Anne Wojcicki has resigned as 23andMe's CEO. She is the sister of late YouTube CEO Susan Wojcicki and the ex-wife of Sergey Brin.
Media 2025-03-24T13:32:41Z
How horror YouTubers Sam and Colby built a $20 million revenue business with a huge chunk coming from apparel
The multifaceted media business of YouTube duo Sam and Colby generated about $20 million in revenue last year, they told Business Insider.
Retail 2025-03-22T09:00:01Z
Pink Palm Puff's $89 hoodies are the hot new tween status symbol. Meet the 17-year-old founder.
Pink Palm Puff's pink beachy sweatshirts and "preppy" style have caught fire on TikTok and YouTube. Lily Balaisis founded the brand when she was 15.
Media 2025-03-20T17:32:40Z
Leaked pitch deck reveals how influencer Emma Chamberlain planned to grow her coffee brand to $33M in revenue this year
A leaked deck shows how Emma Chamberlain aimed to grow her coffee company to $33 million in 2025. Chamberlain Coffee had some growing pains, however.
Tech 2025-03-18T09:00:02Z
Big Tech's next big rival is sleep
There are only so many hours in the day. The tech industry may soon bump up against the limits of time, and sleep could be the next frontier.
Media 2025-03-17T14:13:06Z
A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck.
Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media.
Media 2025-03-13T16:38:12Z
Inside Jake and Logan Paul's 'whirlwind' new reality show that blurs the lines between TV and social media
Jake and Logan Paul were making a reality show before production began on "Paul American," their eight-episode Max series dropping later this month.
Media 2025-03-13T15:47:35Z
Twitch's CEO on its biggest competition, Big Tech's growth-at-all-costs mindset, and why Twitter isn't really a town square
Twitch practically invented livestreaming. Next challenge: keeping its audience and turning a profit.
Media 2025-03-13T08:16:01Z
The streaming wars are over. The rich won.
Streaming apps like Netflix, Spotify, and YouTube are adding more tiers, pushing people to upgrade, and increasingly focusing on rich customers.
Media 2025-03-12T20:25:49Z
The top jobs creators are hiring for, from scriptwriter to YouTube strategist
YouTube creators and other social media influencers are hiring for the teams and production staff who help create content and run their businesses.
exclusive
SoftBank-backed creator startup Jellysmack unloads another arm of its business
Blue Foxes, led by former Jellysmack executives, will take over some of the creator economy startup's owned-and-operated channels.
Tech 2025-03-09T08:08:01Z
YouTube bros are chilling with the Taliban
As influencers flock to Afghanistan to hang out with the "Talibros," adventure tourism has reached a new extreme
Media 2025-03-09T03:36:42Z
'Hot Ones' host Sean Evans is 'sick of' having to explain to advertisers why his hit YouTube show is comparable to TV
Sean Evans advocated for YouTube's parity with TV, stressing the success of "Hot Ones" and the platform's transformative role in modern media consumption.
Tech 2025-03-06T20:02:35Z
Captions are too hard to use on streaming services. Can we figure this out, please?
Streaming apps like Netflix, YouTube TV, and Amazon Prime all have different ways to turn on captions. It's so confusing! We need to standardize this.
Media 2025-03-05T13:56:16Z
How Amazon is looking to fend off growing competition from Netflix and others in streaming advertising
Amazon's video ads chief laid out his plan to grow TV ad share and fight rivals like Netflix, including a new ad buying and planning tool.
Media 2025-03-04T14:18:39Z
How YouTubers are adapting their businesses to cash on a TV gold rush
YouTube creators are maximizing content for TVs by extending video lengths and creating compilations.
Ruby Franke's kids haven't had contact with the former mommy vlogger since she was convicted of child abuse
Two of Ruby Franke's kids, Shari Franke and Chad Franke, participated in a new docuseries about the former mommy vlogger convicted of child abuse.
Media 2025-02-28T14:32:34Z
I went to a virtual influencer's sold-out concert and the fan base was unlike anything I'd seen
VTuber Mori Calliope's live concert at the Hollywood Palladium was packed with screaming adoring fans and a community unlike anything I'd seen.
Media 2025-02-26T13:09:30Z
MrBeast has a key trait he looks for in hiring — and it's increasingly hard to find
Top YouTuber MrBeast looks for loyalty when hiring and says the value of a long-term employee is "unfathomable."