press kit | meaning of press kit in Longman Dictionary of Contemporary English | LDOCE

From Longman Business DictionaryRelated topics: Advertising & marketingpress kitˈpress kit American EnglishMARKETING a set of prepared materials and documents about a particular product, sent by a company to people working for the newspapers, radio, or televisionThe company recently issued press kits promoting its cleaning products as environmentally friendly. → kit