The Ultimate Question 2.0

The Ultimate Question 2.0 is full of practical and powerful insights that can help you build a great business that is grounded in customer loyalty. This should become a business classic.

—John Donahoe, former CEO, eBay

Net Promoter has helped us create an intense focus on doing what's right for our clients and for our people. We use it as a beacon for navigating through turbulent times.

—Bill McNabb, former Chairman, The Vanguard Group

Business leaders who ask The Ultimate Question know that few things drive growth more than a customer who recommends their products to friends and family.

—Ken Chenault, former Chairman and CEO, American Express