12 Strong (2018) - Financial Information
- ️Wed Nov 15 2017
Synopsis
In the harrowing days following 9/11, a U.S. Special Forces team, led by their new Captain, Mitch Nelson, is chosen to be the first U.S. troops sent into Afghanistan for an extremely dangerous mission. There, in the rugged mountains, they must convince Northern Alliance General Dostum to join forces with them to fight their common adversary: the Taliban and their Al Qaeda allies. In addition to overcoming mutual distrust and a vast cultural divide, the Americans—accustomed to state-of-the-art warfare—must adopt the rudimentary tactics of the Afghan horse soldiers. But despite their uneasy bond, the new allies face overwhelming odds: outnumbered and outgunned by a ruthless enemy that does not take prisoners.
Metrics
| Opening Weekend: | $15,815,025 (34.5% of total gross) |
| Legs: | 2.90 (domestic box office/biggest weekend) |
| Domestic Share: | 64.4% (domestic box office/worldwide) |
| Production Budget: | $35,000,000 (worldwide box office is 2.0 times production budget) |
| Theater counts: | 3,002 opening theaters/3,018 max. theaters, 4.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $56,884,844 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 2,001-2,100) | 2,065 | $45,819,713 |
| All Time International Box Office (Rank 3,201-3,300) | 3,206 | $25,298,665 |
| All Time Worldwide Box Office (Rank 2,401-2,500) | 2,450 | $71,118,378 |
| All Time Domestic Box Office for R Movies (Rank 601-700) | 626 | $45,819,713 |
| All Time International Box Office for R Movies (Rank 801-900) | 849 | $25,298,665 |
| All Time Worldwide Box Office for R Movies (Rank 701-800) | 704 | $71,118,378 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
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Movie Details
| Domestic Releases: | January 19th, 2018 (IMAX) by Warner Bros. January 19th, 2018 (Wide) by Warner Bros. |
| International Releases: | January 16th, 2018 (Wide) (United Kingdom)
January 17th, 2018 (Wide) (Egypt) January 17th, 2018 (Wide) (Philippines) January 18th, 2018 (Wide) (Cyprus) January 18th, 2018 (Wide) (Greece) ... Show all releases |
| Video Release: | April 10th, 2018 by Warner Home Video |
| MPAA Rating: | R for war violence and language throughout. (Rating bulletin 2502 (Cert #51285), 11/15/2017) |
| Running Time: | 90 minutes |
| Comparisons: | vs. 13 Hours: The Secret Soldiers of Benghazi Create your own comparison chart… |
| Keywords: | 9/11, C.I.A., Taliban, Set in Afghanistan, Afghanistan War, Special Ops, 2000s, IMAX: DMR, War Drama |
| Source: | Based on Factual Book/Article |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | Alcon Entertainment, Black Label Media, Jerry Bruckheimer Films, Torridon Films |
| Production Countries: | United States |
| Languages: | English |
Ranking on other Records and Milestones
| Record | Rank | Amount | Chart Date | Days In Release |
|---|---|---|---|---|
| Super Bowl (All Movies, 3-Day, Inflation Adjusted) | 333 | $5,967,688 | Feb 2, 2018 | 17 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2018 | 2 | 100,098 | 100,098 | $2,351,302 | $2,351,302 | 4 | |
| May 13, 2018 | 3 | 56,289 | -44% | 156,387 | $1,322,229 | $3,673,531 | 5 |
| May 20, 2018 | 6 | 20,457 | -64% | 176,844 | $480,535 | $4,154,066 | 6 |
| May 27, 2018 | 11 | 13,111 | -36% | 189,955 | $240,980 | $4,395,046 | 7 |
| Jun 3, 2018 | 15 | 12,002 | -8% | 201,957 | $220,597 | $4,615,643 | 8 |
| Jun 10, 2018 | 18 | 8,449 | -30% | 210,406 | $155,293 | $4,770,936 | 9 |
| Jun 17, 2018 | 19 | 10,604 | +26% | 221,010 | $0 | $4,770,936 | 10 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| May 6, 2018 | 2 | 108,623 | 108,623 | $2,497,240 | $2,497,240 | 4 | |
| May 13, 2018 | 5 | 47,806 | -56% | 156,429 | $1,099,049 | $3,596,289 | 5 |
| May 20, 2018 | 10 | 20,371 | -57% | 176,800 | $468,133 | $4,064,422 | 6 |
| May 27, 2018 | 15 | 13,841 | -32% | 190,641 | $318,207 | $4,382,629 | 7 |
| Jun 3, 2018 | 12 | 17,214 | +24% | 207,855 | $379,732 | $4,762,361 | 8 |
| Jun 10, 2018 | 13 | 17,390 | +1% | 225,245 | $257,546 | $5,019,907 | 9 |
| Jun 17, 2018 | 12 | 34,141 | +96% | 259,386 | $374,188 | $5,394,095 | 10 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Home Market Releases for May 1st, 2018
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12 Strong Trailer
January 9th, 2018
War action movie starring Chris Hemsworth, Michael Shannon, Michael Peña, and Trevante Rhodes opens January 19 ... Full Movie Details.
In the harrowing days following 9/11, a U.S. Special Forces team, led by their new Captain, Mitch Nelson, is chosen to be the first U.S. troops sent into Afghanistan for an extremely dangerous mission. There, in the rugged mountains, they must convince Northern Alliance General Dostum to join forces with them to fight their common adversary: the Taliban and their Al Qaeda allies. In addition to overcoming mutual distrust and a vast cultural divide, the Americans—accustomed to state-of-the-art warfare—must adopt the rudimentary tactics of the Afghan horse soldiers. But despite their uneasy bond, the new allies face overwhelming odds: outnumbered and outgunned by a ruthless enemy that does not take prisoners.
More...
2018 Preview: January
January 1st, 2018
2017 wasn’t a good year. It started out well and ended on a high note, but the summer was a disaster and that proved to be too much for the rest of the year to overcome. Fortunately, The Last Jedi and Jumanji: Welcome to the Jungle are still doing very well and will help January get off to a fast start. Unfortunately, the biggest new release of January is Paddington 2 and it isn’t expected to match its predecessor at the box office; it certainly won’t top $100 million domestically. It is unlikely any of the Oscar contenders will hit the century mark in January either. This is really bad news, as last January, we had a new release, Split and an Oscar contender, Hidden Figures, which both topped that milestone with ease. 2018 should get off to a faster start in the first two weeks, but overall, this month will end with a loss.
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