My Soul to Take (2010) - Financial Information
| Theatrical Performance | ||
| Domestic Box Office | $14,744,435 | Details |
| International Box Office | $1,983,035 | Details |
| Worldwide Box Office | $16,727,470 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $5,275,228 | Details |
| Est. Domestic Blu-ray Sales | $1,122,891 | Details |
| Total Est. Domestic Video Sales | $6,398,119 | |
| Further financial details... |
Metrics
| Opening Weekend: | $6,842,220 (46.4% of total gross) |
| Legs: | 2.15 (domestic box office/biggest weekend) |
| Domestic Share: | 88.1% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 0.7 times production budget) |
| Theater counts: | 2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $21,135,563 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,601-4,700) | 4,602 | $14,744,435 |
| All Time International Box Office (Rank 9,101-9,200) | 9,195 | $1,983,035 |
| All Time Worldwide Box Office (Rank 6,101-6,200) | 6,163 | $16,727,470 |
| All Time Domestic Box Office for R Movies (Rank 1,701-1,800) | 1,703 | $14,744,435 |
| All Time International Box Office for R Movies (Rank 2,101-2,200) | 2,122 | $1,983,035 |
| All Time Worldwide Box Office for R Movies (Rank 1,901-2,000) | 1,948 | $16,727,470 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | October 8th, 2010 (Wide) by Universal |
| Video Release: | February 8th, 2011 by Universal Home Entertainment |
| MPAA Rating: | R for strong bloody violence, and pervasive language including sexual references |
| Running Time: | 107 minutes |
| Comparisons: | vs. Doctor Sleep Create your own comparison chart… |
| Keywords: | Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Rogue Pictures |
| Production Countries: | United States |
| Languages: | English |
Ranking on other Records and Milestones
| Record | Rank | Amount | Chart Date | Days In Release |
|---|---|---|---|---|
| Columbus Day (All Movies, 3-Day) | 138 | $6,842,220 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 3-Day, Inflation Adjusted) | 195 | $10,094,231 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 4-Day, Fri-Mon) | 113 | $7,497,630 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) | 127 | $11,061,143 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 3-Day) | 66 | $6,842,220 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 3-Day, Inflation Adjusted) | 83 | $10,094,231 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 4-Day, Fri-Mon) | 51 | $7,497,630 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) | 57 | $11,061,143 | Oct 8, 2010 | 3 |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,601-4,700) | 4,602 | $14,744,435 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,001-5,100) | 5,006 | $21,135,563 |
| All Time Domestic Non-Sequel Box Office (Rank 3,901-4,000) | 3,903 | $14,744,435 |
| Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) | 125 | $14,744,435 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,301-2,400) | 2,342 | $14,744,435 |
| All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) | 4,094 | $14,744,435 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) | 2,449 | $14,744,435 |
| All Time Domestic Box Office for Horror Movies (Rank 301-400) | 398 | $14,744,435 |
| All Time Domestic Box Office for R Movies (Rank 1,701-1,800) | 1,703 | $14,744,435 |
| All Time Domestic Box Office for Universal Movies (Rank 501-600) | 560 | $14,744,435 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 5 | $6,842,220 | 2,572 | $2,660 | $6,842,220 | 1 | |
| Oct 15, 2010 | 8 | $3,170,310 | -54% | 2,529 | $1,254 | $11,915,595 | 2 |
| Oct 22, 2010 | 12 | $1,072,515 | -66% | 1,689 | $635 | $13,985,795 | 3 |
| Oct 29, 2010 | 24 | $288,675 | -73% | 713 | $405 | $14,637,490 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 4 | $2,649,160 | 2,572 | $1,030 | $2,649,160 | 1 | ||
| Oct 9, 2010 | 6 | $2,610,665 | -1% | 2,572 | $1,015 | $5,259,825 | 2 | |
| Oct 10, 2010 | 6 | $1,582,395 | -39% | 2,572 | $615 | $6,842,220 | 3 | |
| Oct 11, 2010 | 6 | $655,410 | -59% | 2,572 | $255 | $7,497,630 | 4 | |
| Oct 12, 2010 | 5 | $488,305 | -25% | 2,572 | $190 | $7,985,935 | 5 | |
| Oct 13, 2010 | 6 | $386,125 | -21% | 2,572 | $150 | $8,372,060 | 6 | |
| Oct 14, 2010 | 7 | $373,225 | -3% | 2,572 | $145 | $8,745,285 | 7 | |
| Oct 15, 2010 | 8 | $1,010,405 | +171% | -62% | 2,529 | $400 | $9,755,690 | 8 |
| Oct 16, 2010 | 8 | $1,402,450 | +39% | -46% | 2,529 | $555 | $11,158,140 | 9 |
| Oct 17, 2010 | 8 | $757,455 | -46% | -52% | 2,529 | $300 | $11,915,595 | 10 |
| Oct 18, 2010 | 8 | $252,105 | -67% | -62% | 2,529 | $100 | $12,167,700 | 11 |
| Oct 19, 2010 | 7 | $264,290 | +5% | -46% | 2,529 | $105 | $12,431,990 | 12 |
| Oct 20, 2010 | 7 | $252,785 | -4% | -35% | 2,529 | $100 | $12,684,775 | 13 |
| Oct 21, 2010 | 8 | $228,505 | -10% | -39% | 2,529 | $90 | $12,913,280 | 14 |
| Oct 22, 2010 | 12 | $346,245 | +52% | -66% | 1,689 | $205 | $13,259,525 | 15 |
| Oct 23, 2010 | - | $472,920 | +37% | -66% | 1,689 | $280 | $13,732,445 | 16 |
| Oct 24, 2010 | 12 | $253,350 | -46% | -67% | 1,689 | $150 | $13,985,795 | 17 |
| Oct 25, 2010 | 11 | $101,340 | -60% | -60% | 1,689 | $60 | $14,087,135 | 18 |
| Oct 26, 2010 | 12 | $101,225 | n/c | -62% | 1,689 | $60 | $14,188,360 | 19 |
| Oct 27, 2010 | 13 | $92,895 | -8% | -63% | 1,689 | $55 | $14,281,255 | 20 |
| Oct 28, 2010 | 13 | $67,560 | -27% | -70% | 1,689 | $40 | $14,348,815 | 21 |
| Oct 29, 2010 | - | $89,050 | +32% | -74% | 713 | $125 | $14,437,865 | 22 |
| Oct 30, 2010 | - | $128,340 | +44% | -73% | 713 | $180 | $14,566,205 | 23 |
| Oct 31, 2010 | - | $71,285 | -44% | -72% | 713 | $100 | $14,637,490 | 24 |
| Nov 1, 2010 | - | $28,520 | -60% | -72% | 713 | $40 | $14,666,010 | 25 |
| Nov 2, 2010 | - | $28,410 | n/c | -72% | 713 | $40 | $14,694,420 | 26 |
| Nov 3, 2010 | - | $24,705 | -13% | -73% | 713 | $35 | $14,719,125 | 27 |
| Nov 4, 2010 | - | $25,310 | +2% | -63% | 713 | $35 | $14,744,435 | 28 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 6 | $8,745,285 | 2,572 | $3,400 | $8,745,285 | 1 | |
| Oct 15, 2010 | 8 | $4,167,995 | -52% | 2,529 | $1,648 | $12,913,280 | 2 |
| Oct 22, 2010 | 12 | $1,435,535 | -66% | 1,689 | $850 | $14,348,815 | 3 |
| Oct 29, 2010 | 23 | $395,620 | -72% | 713 | $555 | $14,744,435 | 4 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 9,101-9,200) | 9,195 | $1,983,035 |
| All Time International Non-Sequel Box Office (Rank 8,101-8,200) | 8,172 | $1,983,035 |
| All Time International Box Office for Original Screenplay Movies (Rank 5,001-5,100) | 5,051 | $1,983,035 |
| All Time International Box Office for Live Action Movies (Rank 7,601-7,700) | 7,686 | $1,983,035 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 4,801-4,900) | 4,857 | $1,983,035 |
| All Time International Box Office for Horror Movies (Rank 501-600) | 514 | $1,983,035 |
| All Time International Box Office for R Movies (Rank 2,101-2,200) | 2,122 | $1,983,035 |
| All Time International Box Office for Universal Movies (Rank 401-500) | 435 | $1,983,035 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 6,101-6,200) | 6,163 | $16,727,470 |
| All Time Worldwide Non-Sequel Box Office (Rank 5,201-5,300) | 5,271 | $16,727,470 |
| Top 2010 Movies at the Worldwide Box Office (Rank 101-200) | 172 | $16,727,470 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,201-3,300) | 3,220 | $16,727,470 |
| All Time Worldwide Box Office for Live Action Movies (Rank 5,301-5,400) | 5,390 | $16,727,470 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,201-3,300) | 3,294 | $16,727,470 |
| All Time Worldwide Box Office for Horror Movies (Rank 401-500) | 424 | $16,727,470 |
| All Time Worldwide Box Office for R Movies (Rank 1,901-2,000) | 1,948 | $16,727,470 |
| All Time Worldwide Box Office for Universal Movies (Rank 501-600) | 557 | $16,727,470 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 13, 2011 | 12 | 85,041 | 85,041 | $1,529,888 | $1,529,888 | 1 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 13, 2011 | 17 | 16,942 | 16,942 | $440,322 | $440,322 | 1 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
DVD Sales: Color Pulling in the Green
February 23rd, 2011
Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail.
More...
DVD and Blu-ray Releases for February 8th, 2011
February 8th, 2011
Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras.
More...
Making a Jackass out of Analysts
October 18th, 2010
After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year.
More...
Social is still Popular with the People
October 11th, 2010
The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe.
More...
Will There Be a Real Horse Race at the Box Office?
October 7th, 2010
There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace.
More...
2010 Preview: October
October 1st, 2010
September is nearly over and the Fall box office season is about to begin in earnest.
September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less.
Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around.
In fact, we might not even see any that come all that close.
On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better.
Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there.
More...
Metrics
| Opening Weekend: | $6,842,220 (46.4% of total gross) |
| Legs: | 2.15 (domestic box office/biggest weekend) |
| Domestic Share: | 88.1% (domestic box office/worldwide) |
| Production Budget: | $25,000,000 (worldwide box office is 0.7 times production budget) |
| Theater counts: | 2,572 opening theaters/2,572 max. theaters, 2.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $21,135,563 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,601-4,700) | 4,602 | $14,744,435 |
| All Time International Box Office (Rank 9,101-9,200) | 9,195 | $1,983,035 |
| All Time Worldwide Box Office (Rank 6,101-6,200) | 6,163 | $16,727,470 |
| All Time Domestic Box Office for R Movies (Rank 1,701-1,800) | 1,703 | $14,744,435 |
| All Time International Box Office for R Movies (Rank 2,101-2,200) | 2,122 | $1,983,035 |
| All Time Worldwide Box Office for R Movies (Rank 1,901-2,000) | 1,948 | $16,727,470 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | October 8th, 2010 (Wide) by Universal |
| Video Release: | February 8th, 2011 by Universal Home Entertainment |
| MPAA Rating: | R for strong bloody violence, and pervasive language including sexual references |
| Running Time: | 107 minutes |
| Comparisons: | vs. Doctor Sleep Create your own comparison chart… |
| Keywords: | Slasher Horror, Mental Illness, Serial Killer, Reincarnation, Possessed, Surprise Twist, 3-D, 3-D - Post-production Conversion |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Rogue Pictures |
| Production Countries: | United States |
| Languages: | English |
Ranking on other Records and Milestones
| Record | Rank | Amount | Chart Date | Days In Release |
|---|---|---|---|---|
| Columbus Day (All Movies, 3-Day) | 138 | $6,842,220 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 3-Day, Inflation Adjusted) | 195 | $10,094,231 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 4-Day, Fri-Mon) | 113 | $7,497,630 | Oct 8, 2010 | 3 |
| Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) | 127 | $11,061,143 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 3-Day) | 66 | $6,842,220 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 3-Day, Inflation Adjusted) | 83 | $10,094,231 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 4-Day, Fri-Mon) | 51 | $7,497,630 | Oct 8, 2010 | 3 |
| Columbus Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) | 57 | $11,061,143 | Oct 8, 2010 | 3 |
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
DVD Sales: Color Pulling in the Green
February 23rd, 2011
Due to a mixture of weak holdovers and depth in the new releases, we had seven DVDs debut in the top 30 sales chart this week. This includes a new number one, For Colored Girls, which sold 517,000 units and generated $8.41 million in consumer spending at retail.
More...
DVD and Blu-ray Releases for February 8th, 2011
February 8th, 2011
Wow. It's a bad week for DVD / Blu-ray releases. While there are a number of first run releases, none of them exactly shout Pick of the Week. The best bet as far as first run releases goes is Paranormal Activity 2, but the screener hasn't arrived yet. Same goes for Thelma & Louise, which is making its Blu-ray debut this week. So in the end I went with Doctor Who: Story 63: The Mutants as the pick of the week. Great story, powerful message, and lots of extras.
More...
Making a Jackass out of Analysts
October 18th, 2010
After more than a few films missed expectations over the past few weeks, it is nice to see a film crush expectations so soundly. Jackass 3D slapped around the naysayers so thoroughly that it nearly helped turn around 2010's losing streak. It did help the overall box office grow 42% from last weekend to $132 million, but that was still roughly 5% lower than the same weekend last year. (This was due to better depth at the box office last year.) 2010 is still ahead of 2009 at $8.48 billion to $8.22 billion, but I'm a little concerned that lead won't last till the end of the year.
More...
Social is still Popular with the People
October 11th, 2010
The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe.
More...
Will There Be a Real Horse Race at the Box Office?
October 7th, 2010
There could be a real tight race for top spot at the box office this week, which is good news as it gives us something to talk about while we avoid the year-over-year comparison. There are three wide releases coming out this week; however, it is very possible that their combined opening weekend results will be less than last year's number one film, Couples Retreat. Even if 2010 avoids that fate, there's almost no chance it will keep up with last year's pace.
More...
2010 Preview: October
October 1st, 2010
September is nearly over and the Fall box office season is about to begin in earnest.
September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less.
Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around.
In fact, we might not even see any that come all that close.
On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better.
Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there.
More...
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,601-4,700) | 4,602 | $14,744,435 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,001-5,100) | 5,006 | $21,135,563 |
| All Time Domestic Non-Sequel Box Office (Rank 3,901-4,000) | 3,903 | $14,744,435 |
| Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) | 125 | $14,744,435 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,301-2,400) | 2,342 | $14,744,435 |
| All Time Domestic Box Office for Live Action Movies (Rank 4,001-4,100) | 4,094 | $14,744,435 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,401-2,500) | 2,449 | $14,744,435 |
| All Time Domestic Box Office for Horror Movies (Rank 301-400) | 398 | $14,744,435 |
| All Time Domestic Box Office for R Movies (Rank 1,701-1,800) | 1,703 | $14,744,435 |
| All Time Domestic Box Office for Universal Movies (Rank 501-600) | 560 | $14,744,435 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 5 | $6,842,220 | 2,572 | $2,660 | $6,842,220 | 1 | |
| Oct 15, 2010 | 8 | $3,170,310 | -54% | 2,529 | $1,254 | $11,915,595 | 2 |
| Oct 22, 2010 | 12 | $1,072,515 | -66% | 1,689 | $635 | $13,985,795 | 3 |
| Oct 29, 2010 | 24 | $288,675 | -73% | 713 | $405 | $14,637,490 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 4 | $2,649,160 | 2,572 | $1,030 | $2,649,160 | 1 | ||
| Oct 9, 2010 | 6 | $2,610,665 | -1% | 2,572 | $1,015 | $5,259,825 | 2 | |
| Oct 10, 2010 | 6 | $1,582,395 | -39% | 2,572 | $615 | $6,842,220 | 3 | |
| Oct 11, 2010 | 6 | $655,410 | -59% | 2,572 | $255 | $7,497,630 | 4 | |
| Oct 12, 2010 | 5 | $488,305 | -25% | 2,572 | $190 | $7,985,935 | 5 | |
| Oct 13, 2010 | 6 | $386,125 | -21% | 2,572 | $150 | $8,372,060 | 6 | |
| Oct 14, 2010 | 7 | $373,225 | -3% | 2,572 | $145 | $8,745,285 | 7 | |
| Oct 15, 2010 | 8 | $1,010,405 | +171% | -62% | 2,529 | $400 | $9,755,690 | 8 |
| Oct 16, 2010 | 8 | $1,402,450 | +39% | -46% | 2,529 | $555 | $11,158,140 | 9 |
| Oct 17, 2010 | 8 | $757,455 | -46% | -52% | 2,529 | $300 | $11,915,595 | 10 |
| Oct 18, 2010 | 8 | $252,105 | -67% | -62% | 2,529 | $100 | $12,167,700 | 11 |
| Oct 19, 2010 | 7 | $264,290 | +5% | -46% | 2,529 | $105 | $12,431,990 | 12 |
| Oct 20, 2010 | 7 | $252,785 | -4% | -35% | 2,529 | $100 | $12,684,775 | 13 |
| Oct 21, 2010 | 8 | $228,505 | -10% | -39% | 2,529 | $90 | $12,913,280 | 14 |
| Oct 22, 2010 | 12 | $346,245 | +52% | -66% | 1,689 | $205 | $13,259,525 | 15 |
| Oct 23, 2010 | - | $472,920 | +37% | -66% | 1,689 | $280 | $13,732,445 | 16 |
| Oct 24, 2010 | 12 | $253,350 | -46% | -67% | 1,689 | $150 | $13,985,795 | 17 |
| Oct 25, 2010 | 11 | $101,340 | -60% | -60% | 1,689 | $60 | $14,087,135 | 18 |
| Oct 26, 2010 | 12 | $101,225 | n/c | -62% | 1,689 | $60 | $14,188,360 | 19 |
| Oct 27, 2010 | 13 | $92,895 | -8% | -63% | 1,689 | $55 | $14,281,255 | 20 |
| Oct 28, 2010 | 13 | $67,560 | -27% | -70% | 1,689 | $40 | $14,348,815 | 21 |
| Oct 29, 2010 | - | $89,050 | +32% | -74% | 713 | $125 | $14,437,865 | 22 |
| Oct 30, 2010 | - | $128,340 | +44% | -73% | 713 | $180 | $14,566,205 | 23 |
| Oct 31, 2010 | - | $71,285 | -44% | -72% | 713 | $100 | $14,637,490 | 24 |
| Nov 1, 2010 | - | $28,520 | -60% | -72% | 713 | $40 | $14,666,010 | 25 |
| Nov 2, 2010 | - | $28,410 | n/c | -72% | 713 | $40 | $14,694,420 | 26 |
| Nov 3, 2010 | - | $24,705 | -13% | -73% | 713 | $35 | $14,719,125 | 27 |
| Nov 4, 2010 | - | $25,310 | +2% | -63% | 713 | $35 | $14,744,435 | 28 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 8, 2010 | 6 | $8,745,285 | 2,572 | $3,400 | $8,745,285 | 1 | |
| Oct 15, 2010 | 8 | $4,167,995 | -52% | 2,529 | $1,648 | $12,913,280 | 2 |
| Oct 22, 2010 | 12 | $1,435,535 | -66% | 1,689 | $850 | $14,348,815 | 3 |
| Oct 29, 2010 | 23 | $395,620 | -72% | 713 | $555 | $14,744,435 | 4 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 9,101-9,200) | 9,195 | $1,983,035 |
| All Time International Non-Sequel Box Office (Rank 8,101-8,200) | 8,172 | $1,983,035 |
| All Time International Box Office for Original Screenplay Movies (Rank 5,001-5,100) | 5,051 | $1,983,035 |
| All Time International Box Office for Live Action Movies (Rank 7,601-7,700) | 7,686 | $1,983,035 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 4,801-4,900) | 4,857 | $1,983,035 |
| All Time International Box Office for Horror Movies (Rank 501-600) | 514 | $1,983,035 |
| All Time International Box Office for R Movies (Rank 2,101-2,200) | 2,122 | $1,983,035 |
| All Time International Box Office for Universal Movies (Rank 401-500) | 435 | $1,983,035 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 6,101-6,200) | 6,163 | $16,727,470 |
| All Time Worldwide Non-Sequel Box Office (Rank 5,201-5,300) | 5,271 | $16,727,470 |
| Top 2010 Movies at the Worldwide Box Office (Rank 101-200) | 172 | $16,727,470 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 3,201-3,300) | 3,220 | $16,727,470 |
| All Time Worldwide Box Office for Live Action Movies (Rank 5,301-5,400) | 5,390 | $16,727,470 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 3,201-3,300) | 3,294 | $16,727,470 |
| All Time Worldwide Box Office for Horror Movies (Rank 401-500) | 424 | $16,727,470 |
| All Time Worldwide Box Office for R Movies (Rank 1,901-2,000) | 1,948 | $16,727,470 |
| All Time Worldwide Box Office for Universal Movies (Rank 501-600) | 557 | $16,727,470 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 13, 2011 | 12 | 85,041 | 85,041 | $1,529,888 | $1,529,888 | 1 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 13, 2011 | 17 | 16,942 | 16,942 | $440,322 | $440,322 | 1 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.