Safe (2012) - Financial Information
- ️Wed Jun 22 2011
| Theatrical Performance | ||
| Domestic Box Office | $17,142,080 | Details |
| International Box Office | $24,353,133 | Details |
| Worldwide Box Office | $41,495,213 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $6,561,611 | Details |
| Est. Domestic Blu-ray Sales | $3,333,219 | Details |
| Total Est. Domestic Video Sales | $9,894,830 | |
| Further financial details... |
Synopsis
A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.
Metrics
| Opening Weekend: | $7,892,539 (46.0% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 41.3% (domestic box office/worldwide) |
| Production Budget: | $33,000,000 (worldwide box office is 1.3 times production budget) |
| Theater counts: | 2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $24,356,390 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,201-4,300) | 4,251 | $17,142,080 |
| All Time International Box Office (Rank 3,201-3,300) | 3,273 | $24,353,133 |
| All Time Worldwide Box Office (Rank 3,501-3,600) | 3,588 | $41,495,213 |
| All Time Domestic Box Office for R Movies (Rank 1,501-1,600) | 1,540 | $17,142,080 |
| All Time International Box Office for R Movies (Rank 801-900) | 868 | $24,353,133 |
| All Time Worldwide Box Office for R Movies (Rank 1,001-1,100) | 1,092 | $41,495,213 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | April 27th, 2012 (Wide) by Lionsgate |
| Video Release: | September 4th, 2012 by Lionsgate Home Entertainment, released as Safe |
| MPAA Rating: | R for strong violence throughout, and for language. (Rating bulletin 2177, 6/22/2011) |
| Running Time: | 95 minutes |
| Comparisons: | vs. Speed Create your own comparison chart… |
| Keywords: | Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller |
| Source: | Original Screenplay |
| Genre: | Action |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc. |
| Production Countries: | United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,201-4,300) | 4,251 | $17,142,080 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,701-4,800) | 4,755 | $23,215,021 |
| All Time Domestic Non-Sequel Box Office (Rank 3,501-3,600) | 3,577 | $17,142,080 |
| Top 2012 Movies at the Domestic Box Office (Rank 101-200) | 114 | $17,142,080 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,101-2,200) | 2,141 | $17,142,080 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,701-3,800) | 3,763 | $17,142,080 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,201-2,300) | 2,248 | $17,142,080 |
| All Time Domestic Box Office for Action Movies (Rank 601-700) | 660 | $17,142,080 |
| All Time Domestic Box Office for R Movies (Rank 1,501-1,600) | 1,540 | $17,142,080 |
| All Time Domestic Box Office for Lionsgate Movies (Rank 101-200) | 175 | $17,142,080 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $7,892,539 | 2,266 | $3,483 | $7,892,539 | 1 | |
| May 4, 2012 | 7 | $2,677,125 | -66% | 2,271 | $1,179 | $13,080,883 | 2 |
| May 11, 2012 | 10 | $1,447,174 | -46% | 1,690 | $856 | $15,717,429 | 3 |
| May 18, 2012 | 22 | $294,177 | -80% | 503 | $585 | $16,589,950 | 4 |
| May 25, 2012 | 36 | $62,175 | -79% | 112 | $555 | $16,799,128 | 5 |
| Jun 1, 2012 | 33 | $104,080 | +67% | 175 | $595 | $16,940,792 | 6 |
| Jun 8, 2012 | 38 | $54,280 | -48% | 111 | $489 | $17,051,468 | 7 |
| Jun 15, 2012 | 44 | $35,501 | -35% | 76 | $467 | $17,120,019 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $2,620,179 | 2,266 | $1,156 | $2,620,179 | 1 | ||
| Apr 28, 2012 | 6 | $3,131,705 | +20% | 2,266 | $1,382 | $5,751,884 | 2 | |
| Apr 29, 2012 | 6 | $2,140,655 | -32% | 2,266 | $945 | $7,892,539 | 3 | |
| Apr 30, 2012 | 5 | $644,504 | -70% | 2,266 | $284 | $8,537,043 | 4 | |
| May 1, 2012 | 5 | $832,934 | +29% | 2,266 | $368 | $9,369,977 | 5 | |
| May 2, 2012 | 5 | $556,763 | -33% | 2,266 | $246 | $9,926,740 | 6 | |
| May 3, 2012 | 5 | $477,018 | -14% | 2,266 | $211 | $10,403,758 | 7 | |
| May 4, 2012 | 8 | $846,712 | +78% | -68% | 2,271 | $373 | $11,250,470 | 8 |
| May 5, 2012 | 9 | $1,003,142 | +18% | -68% | 2,271 | $442 | $12,253,612 | 9 |
| May 6, 2012 | 7 | $827,271 | -18% | -61% | 2,271 | $364 | $13,080,883 | 10 |
| May 7, 2012 | 7 | $264,963 | -68% | -59% | 2,271 | $117 | $13,345,846 | 11 |
| May 8, 2012 | 6 | $377,155 | +42% | -55% | 2,271 | $166 | $13,723,001 | 12 |
| May 9, 2012 | 8 | $276,894 | -27% | -50% | 2,271 | $122 | $13,999,895 | 13 |
| May 10, 2012 | 8 | $270,360 | -2% | -43% | 2,271 | $119 | $14,270,255 | 14 |
| May 11, 2012 | 11 | $387,338 | +43% | -54% | 1,690 | $229 | $14,657,593 | 15 |
| May 12, 2012 | 10 | $553,537 | +43% | -45% | 1,690 | $328 | $15,211,130 | 16 |
| May 13, 2012 | 11 | $506,299 | -9% | -39% | 1,690 | $300 | $15,717,429 | 17 |
| May 14, 2012 | 9 | $160,041 | -68% | -40% | 1,690 | $95 | $15,877,470 | 18 |
| May 15, 2012 | 9 | $212,344 | +33% | -44% | 1,690 | $126 | $16,089,814 | 19 |
| May 16, 2012 | 12 | $107,369 | -49% | -61% | 1,690 | $64 | $16,197,183 | 20 |
| May 17, 2012 | 12 | $98,590 | -8% | -64% | 1,690 | $58 | $16,295,773 | 21 |
| May 18, 2012 | - | $75,561 | -23% | -80% | 503 | $150 | $16,371,334 | 22 |
| May 19, 2012 | - | $116,010 | +54% | -79% | 503 | $231 | $16,487,344 | 23 |
| May 20, 2012 | - | $102,606 | -12% | -80% | 503 | $204 | $16,589,950 | 24 |
| May 21, 2012 | - | $38,557 | -62% | -76% | 503 | $77 | $16,628,507 | 25 |
| May 22, 2012 | - | $40,821 | +6% | -81% | 503 | $81 | $16,669,328 | 26 |
| May 23, 2012 | - | $33,605 | -18% | -69% | 503 | $67 | $16,702,933 | 27 |
| May 24, 2012 | - | $34,020 | +1% | -65% | 503 | $68 | $16,736,953 | 28 |
| May 25, 2012 | - | $15,806 | -54% | -79% | 112 | $141 | $16,752,759 | 29 |
| May 26, 2012 | - | $23,267 | +47% | -80% | 112 | $208 | $16,776,026 | 30 |
| May 27, 2012 | - | $23,102 | -1% | -77% | 112 | $206 | $16,799,128 | 31 |
| May 28, 2012 | - | $14,441 | -37% | -63% | 112 | $129 | $16,813,569 | 32 |
| May 29, 2012 | - | $8,236 | -43% | -80% | 112 | $74 | $16,821,805 | 33 |
| May 30, 2012 | - | $7,903 | -4% | -76% | 112 | $71 | $16,829,708 | 34 |
| May 31, 2012 | - | $7,004 | -11% | -79% | 112 | $63 | $16,836,712 | 35 |
| Jun 1, 2012 | - | $29,023 | +314% | +84% | 175 | $166 | $16,865,735 | 36 |
| Jun 2, 2012 | - | $42,794 | +47% | +84% | 175 | $245 | $16,908,529 | 37 |
| Jun 3, 2012 | - | $32,263 | -25% | +40% | 175 | $184 | $16,940,792 | 38 |
| Jun 4, 2012 | - | $13,868 | -57% | -4% | 175 | $79 | $16,954,660 | 39 |
| Jun 5, 2012 | - | $15,364 | +11% | +87% | 175 | $88 | $16,970,024 | 40 |
| Jun 6, 2012 | - | $13,717 | -11% | +74% | 175 | $78 | $16,983,741 | 41 |
| Jun 7, 2012 | - | $13,447 | -2% | +92% | 175 | $77 | $16,997,188 | 42 |
| Jun 8, 2012 | - | $15,450 | +15% | -47% | 111 | $139 | $17,012,638 | 43 |
| Jun 9, 2012 | - | $19,976 | +29% | -53% | 111 | $180 | $17,032,614 | 44 |
| Jun 10, 2012 | - | $18,854 | -6% | -42% | 111 | $170 | $17,051,468 | 45 |
| Jun 11, 2012 | - | $8,645 | -54% | -38% | 111 | $78 | $17,060,113 | 46 |
| Jun 12, 2012 | - | $8,529 | -1% | -44% | 111 | $77 | $17,068,642 | 47 |
| Jun 13, 2012 | - | $7,973 | -7% | -42% | 111 | $72 | $17,076,615 | 48 |
| Jun 14, 2012 | - | $7,903 | -1% | -41% | 111 | $71 | $17,084,518 | 49 |
| Jun 15, 2012 | - | $9,288 | +18% | -40% | 76 | $122 | $17,093,806 | 50 |
| Jun 16, 2012 | - | $14,678 | +58% | -27% | 76 | $193 | $17,108,484 | 51 |
| Jun 17, 2012 | - | $11,535 | -21% | -39% | 76 | $152 | $17,120,019 | 52 |
| Jun 18, 2012 | - | $5,156 | -55% | -40% | 76 | $68 | $17,125,175 | 53 |
| Jun 19, 2012 | - | $5,329 | +3% | -38% | 76 | $70 | $17,130,504 | 54 |
| Jun 20, 2012 | - | $5,428 | +2% | -32% | 76 | $71 | $17,135,932 | 55 |
| Jun 21, 2012 | - | $6,148 | +13% | -22% | 76 | $81 | $17,142,080 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $10,403,758 | 2,266 | $4,591 | $10,403,758 | 1 | |
| May 4, 2012 | 7 | $3,866,497 | -63% | 2,271 | $1,703 | $14,270,255 | 2 |
| May 11, 2012 | 11 | $2,025,518 | -48% | 1,690 | $1,199 | $16,295,773 | 3 |
| May 18, 2012 | 21 | $441,180 | -78% | 503 | $877 | $16,736,953 | 4 |
| May 25, 2012 | 36 | $99,759 | -77% | 112 | $891 | $16,836,712 | 5 |
| Jun 1, 2012 | 32 | $160,476 | +61% | 175 | $917 | $16,997,188 | 6 |
| Jun 8, 2012 | 39 | $87,330 | -46% | 111 | $787 | $17,084,518 | 7 |
| Jun 15, 2012 | 42 | $57,562 | -34% | 76 | $757 | $17,142,080 | 8 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 3,201-3,300) | 3,273 | $24,353,133 |
| All Time International Non-Sequel Box Office (Rank 2,601-2,700) | 2,611 | $24,353,133 |
| Top 2012 Movies at the International Box Office (Rank 101-200) | 150 | $24,353,133 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,601-1,700) | 1,645 | $24,353,133 |
| All Time International Box Office for Live Action Movies (Rank 2,601-2,700) | 2,698 | $24,353,133 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 1,501-1,600) | 1,595 | $24,353,133 |
| All Time International Box Office for Action Movies (Rank 701-800) | 730 | $24,353,133 |
| All Time International Box Office for R Movies (Rank 801-900) | 868 | $24,353,133 |
| All Time International Box Office for Lionsgate Movies (Rank 101-200) | 111 | $24,353,133 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 3,501-3,600) | 3,588 | $41,495,213 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,801-2,900) | 2,899 | $41,495,213 |
| Top 2012 Movies at the Worldwide Box Office (Rank 101-200) | 129 | $41,495,213 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,701-1,800) | 1,781 | $41,495,213 |
| All Time Worldwide Box Office for Live Action Movies (Rank 3,001-3,100) | 3,045 | $41,495,213 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) | 1,812 | $41,495,213 |
| All Time Worldwide Box Office for Action Movies (Rank 601-700) | 689 | $41,495,213 |
| All Time Worldwide Box Office for R Movies (Rank 1,001-1,100) | 1,092 | $41,495,213 |
| All Time Worldwide Box Office for Lionsgate Movies (Rank 101-200) | 148 | $41,495,213 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 9, 2012 | 3 | 173,191 | 173,191 | $2,913,073 | $2,913,073 | 1 | |
| Sep 16, 2012 | 19 | 51,891 | -70% | 225,082 | $784,592 | $3,697,665 | 2 |
| Sep 23, 2012 | 27 | 14,784 | -72% | 239,866 | $230,630 | $3,928,295 | 3 |
| Sep 30, 2012 | 22 | 8,135 | -45% | 248,001 | $126,825 | $4,055,120 | 4 |
| Oct 7, 2012 | 25 | 7,729 | -5% | 255,730 | $119,490 | $4,174,610 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 9, 2012 | 3 | 77,961 | 77,961 | $1,585,718 | $1,585,718 | 1 | |
| Sep 16, 2012 | 9 | 20,827 | -73% | 98,788 | $416,338 | $2,002,056 | 2 |
| Sep 23, 2012 | 12 | 13,716 | -34% | 112,504 | $274,036 | $2,276,092 | 3 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
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Blu-ray Sales: Battleship Sinks Competition
September 12th, 2012
Battleship was one of four new releases to reach the top five on the Blu-ray Sales Chart this week scoring first place with 584,000 units / $11.67 million. Its opening week Blu-ray share was 61%, which is fantastic.
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DVD and Blu-ray Releases for September 4th, 2012
September 3rd, 2012
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Weekend Wrap-up: Avengers Assemble a New Record Book
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Expectations for The Avengers were high, record-breakingly high among some people. However, as high as they were, reality was higher. Records were not just broken, but destroyed beyond recognition. The overall box office was in the top five combined biggest weekends with $258 million, which was 134% higher than last weekend. 134%. It was 55% higher than the same weekend last year. Like I've said before, this kind of year-over-year change usually only happens when there is a misalignment in holidays. The victory erases all of the losses from April, and then some, giving 2012 a $500 million lead over 2011 at $3.58 billion to $3.08 billion. This is an amazing start for the summer and with with roughly 25 million people seeing movies this weekend, upcoming films got a ton of free publicity and added hype.
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Weekend Wrap-Up: The Box Office Will Be Avenged
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If someone were to describe the box office this weekend in just one word, that one word would be, "Yuck". Only one of the four wide releases matched expectations, and that was the film that was expected to do the worst. Think Like a Man easily repeated on top of the chart, despite falling nearly 50%. The overall box office fell 18% from last weekend to $110 million, which was 30% lower than the same weekend last year. Declines like this usually only happen due to a misalignment in holidays. Year-to-date, 2012 is still ahead of 2011, but the lead has shrunk to 14% at $3.29 billion to $2.88 billion. Fortunately, The Avengers is on track to break records, so 2012 should get back to its winning ways very soon.
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April 29th, 2012
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Weekend Predictions: Seven-Day Engagement
April 26th, 2012
The four films opening wide this week will be looking to pull in as much money as possible over the next seven days before The Avengers opens and makes everything currently in theaters irrelevant. Five-Year Engagement is the only new film that is expected to compete for top spot, but even its box office chances have taken a hit from the beginning of the month. The other three films, The Raven and The Pirates! Band of Misfits could be in a close battle for a spot in the top five, while Safe looks like it is going to sink. This weekend last year was an abnormally strong weekend for April. In fact, Fast Five's opening of $86.20 million was strong for for a summer release. There's no chance anything coming out this weekend will match that figure.
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2012 Preview: April
April 1st, 2012
There's good news / bad news going forward into April. First the good news, aside from one week where we saw a minor dip, March was fantastic. There were a number of films beating expectations and the overall the month was even stronger than predicted. As of this weekend, the box office is now 20% higher than the same pace last year. The bad news? That winning streak will certainly come to an end in April. Last year, there was one film that reached $200 million, Fast Five, plus two others that reached $100 million, Hop and Rio. Granted, due to the shifting calendar, Hop is actually being compared to the last weekend in March, so this April only needs one $200 million hit and a $150 million hit to keep pace. But even so, there's almost no chance that will happen. In fact, there's a chance that we might not have one film topping $100 million this year. Only three films have a real shot at this milestone: American Reunion, Five-Year Engagement, and Titanic 3D. And quite frankly, only the first one has a 50/50 chance of getting there. We will likely see 2012 shed some of its lead over 2011, but it should still end the month with a solid year-over-year lead.
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Synopsis
A second-rate cage fighter on the mixed martial arts circuit, Luke Wright lives a numbing life of routine beatings and chump change...until the day he blows a rigged fight. Wanting to make an example of him, the Russian Mafia murders his family and banishes him from his life forever, leaving Luke to wander the streets of New York destitute, haunted by guilt, and tormented by the knowledge that he will always be watched, and anyone he develops a relationship with will also be killed. But when he witnesses a frightened twelve-year-old Chinese girl, Mei, being pursued by the same gangsters who killed his wife, Luke impulsively jumps to action...and straight into the heart of a deadly high-stakes war. Mei, he discovers, is no ordinary girl, but an orphaned math prodigy forced to work for the Triads as a "counter." He discovers she holds in her memory a priceless numerical code that the Triads, the Russian mob and a corrupt faction of the NYPD will kill for. Realizing he's the only person Mei can trust, Luke tears a swath through the city's brutal underworld to save an innocent girl's life...and perhaps even redeem his own.
Metrics
| Opening Weekend: | $7,892,539 (46.0% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 41.3% (domestic box office/worldwide) |
| Production Budget: | $33,000,000 (worldwide box office is 1.3 times production budget) |
| Theater counts: | 2,266 opening theaters/2,271 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $24,356,390 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 4,201-4,300) | 4,251 | $17,142,080 |
| All Time International Box Office (Rank 3,201-3,300) | 3,273 | $24,353,133 |
| All Time Worldwide Box Office (Rank 3,501-3,600) | 3,588 | $41,495,213 |
| All Time Domestic Box Office for R Movies (Rank 1,501-1,600) | 1,540 | $17,142,080 |
| All Time International Box Office for R Movies (Rank 801-900) | 868 | $24,353,133 |
| All Time Worldwide Box Office for R Movies (Rank 1,001-1,100) | 1,092 | $41,495,213 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | April 27th, 2012 (Wide) by Lionsgate |
| Video Release: | September 4th, 2012 by Lionsgate Home Entertainment, released as Safe |
| MPAA Rating: | R for strong violence throughout, and for language. (Rating bulletin 2177, 6/22/2011) |
| Running Time: | 95 minutes |
| Comparisons: | vs. Speed Create your own comparison chart… |
| Keywords: | Organized Crime, Kidnap, Corrupt Cops, Martial Arts, Mixed Martial Arts, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Revenge, Child Prodigy, Action Thriller |
| Source: | Original Screenplay |
| Genre: | Action |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, IM Global, Automatik, Lawrence Bender, Trigger Street Productions, 87Eleven Inc. |
| Production Countries: | United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.
Blu-ray Sales: Battleship Fires Another Salvo
September 19th, 2012
None of the new releases were able to unseat Battleship on top of the Blu-ray Sales Chart this week, as it sold 145,000 units / $3.63 million for the week giving it totals of 729,000 units / $15.30 million after two. This is better than it is performing on DVD, but that's not saying a lot.
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DVD Sales: Games Go Into Overtime
September 19th, 2012
It was a bad week for new releases, at least in terms of quality. How bad? The Hunger Games was able to return to first place on the DVD sales chart. It sold an additional 256,000 units / $5.11 million over the week for a total of 5.38 million units / $93.21 million. It has now sold more units than any other DVD in 2012, but it is still a little behind Breaking Dawn, Part 1 in terms of revenue.
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Blu-ray Sales: Battleship Sinks Competition
September 12th, 2012
Battleship was one of four new releases to reach the top five on the Blu-ray Sales Chart this week scoring first place with 584,000 units / $11.67 million. Its opening week Blu-ray share was 61%, which is fantastic.
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DVD and Blu-ray Releases for September 4th, 2012
September 3rd, 2012
This week is again loaded with TV on DVD releases, including several in the top best sellers according to Amazon.com. The best TV on DVD release in terms of comedy is 2 Broke Girls: Season One on DVD or Blu-ray, while Person of Interest: Season One on DVD or Blu-ray is the best TV on DVD release as far as the dramas are concerned. Both are contenders for Pick of the Week, but neither quite gets there. The Five-Year Engagement on Blu-ray Combo Pack comes a little close, but in the end I went with Headhunters on DVD or Blu-ray. Just keep an eye on the price of the Blu-ray.
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Weekend Wrap-up: Avengers Assemble a New Record Book
May 7th, 2012
Expectations for The Avengers were high, record-breakingly high among some people. However, as high as they were, reality was higher. Records were not just broken, but destroyed beyond recognition. The overall box office was in the top five combined biggest weekends with $258 million, which was 134% higher than last weekend. 134%. It was 55% higher than the same weekend last year. Like I've said before, this kind of year-over-year change usually only happens when there is a misalignment in holidays. The victory erases all of the losses from April, and then some, giving 2012 a $500 million lead over 2011 at $3.58 billion to $3.08 billion. This is an amazing start for the summer and with with roughly 25 million people seeing movies this weekend, upcoming films got a ton of free publicity and added hype.
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Weekend Wrap-Up: The Box Office Will Be Avenged
April 30th, 2012
If someone were to describe the box office this weekend in just one word, that one word would be, "Yuck". Only one of the four wide releases matched expectations, and that was the film that was expected to do the worst. Think Like a Man easily repeated on top of the chart, despite falling nearly 50%. The overall box office fell 18% from last weekend to $110 million, which was 30% lower than the same weekend last year. Declines like this usually only happen due to a misalignment in holidays. Year-to-date, 2012 is still ahead of 2011, but the lead has shrunk to 14% at $3.29 billion to $2.88 billion. Fortunately, The Avengers is on track to break records, so 2012 should get back to its winning ways very soon.
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Weekend Estimates: Think Like a Man Rises Above the Pack
April 29th, 2012
This weekend's four new wide releases were no match for Think Like a Man, according to studio estimates released on Sunday, with the comedy's 46% weekend-to-weekend drop-off and $18 million gross still putting it almost $7 million ahead of the next-best finisher. That movie, The Pirates! Band of Misfits, also comes from the Sony stable, although it is projected to be very narrowly at the head of a pack of movies that will earn around $11 million, and could actually end up anywhere between second and fifth when the final numbers come in on Monday. The other movies in the hunt for the (not very) coveted runners-up position include new release The Five-Year Engagement and two returning films: The Lucky One and The Hunger Games (which will end the weekend with over $370 million).
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Weekend Predictions: Seven-Day Engagement
April 26th, 2012
The four films opening wide this week will be looking to pull in as much money as possible over the next seven days before The Avengers opens and makes everything currently in theaters irrelevant. Five-Year Engagement is the only new film that is expected to compete for top spot, but even its box office chances have taken a hit from the beginning of the month. The other three films, The Raven and The Pirates! Band of Misfits could be in a close battle for a spot in the top five, while Safe looks like it is going to sink. This weekend last year was an abnormally strong weekend for April. In fact, Fast Five's opening of $86.20 million was strong for for a summer release. There's no chance anything coming out this weekend will match that figure.
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2012 Preview: April
April 1st, 2012
There's good news / bad news going forward into April. First the good news, aside from one week where we saw a minor dip, March was fantastic. There were a number of films beating expectations and the overall the month was even stronger than predicted. As of this weekend, the box office is now 20% higher than the same pace last year. The bad news? That winning streak will certainly come to an end in April. Last year, there was one film that reached $200 million, Fast Five, plus two others that reached $100 million, Hop and Rio. Granted, due to the shifting calendar, Hop is actually being compared to the last weekend in March, so this April only needs one $200 million hit and a $150 million hit to keep pace. But even so, there's almost no chance that will happen. In fact, there's a chance that we might not have one film topping $100 million this year. Only three films have a real shot at this milestone: American Reunion, Five-Year Engagement, and Titanic 3D. And quite frankly, only the first one has a 50/50 chance of getting there. We will likely see 2012 shed some of its lead over 2011, but it should still end the month with a solid year-over-year lead.
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Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 4,201-4,300) | 4,251 | $17,142,080 |
| All Time Domestic Inflation Adjusted Box Office (Rank 4,701-4,800) | 4,755 | $23,215,021 |
| All Time Domestic Non-Sequel Box Office (Rank 3,501-3,600) | 3,577 | $17,142,080 |
| Top 2012 Movies at the Domestic Box Office (Rank 101-200) | 114 | $17,142,080 |
| All Time Domestic Box Office for Original Screenplay Movies (Rank 2,101-2,200) | 2,141 | $17,142,080 |
| All Time Domestic Box Office for Live Action Movies (Rank 3,701-3,800) | 3,763 | $17,142,080 |
| All Time Domestic Box Office for Contemporary Fiction Movies (Rank 2,201-2,300) | 2,248 | $17,142,080 |
| All Time Domestic Box Office for Action Movies (Rank 601-700) | 660 | $17,142,080 |
| All Time Domestic Box Office for R Movies (Rank 1,501-1,600) | 1,540 | $17,142,080 |
| All Time Domestic Box Office for Lionsgate Movies (Rank 101-200) | 175 | $17,142,080 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $7,892,539 | 2,266 | $3,483 | $7,892,539 | 1 | |
| May 4, 2012 | 7 | $2,677,125 | -66% | 2,271 | $1,179 | $13,080,883 | 2 |
| May 11, 2012 | 10 | $1,447,174 | -46% | 1,690 | $856 | $15,717,429 | 3 |
| May 18, 2012 | 22 | $294,177 | -80% | 503 | $585 | $16,589,950 | 4 |
| May 25, 2012 | 36 | $62,175 | -79% | 112 | $555 | $16,799,128 | 5 |
| Jun 1, 2012 | 33 | $104,080 | +67% | 175 | $595 | $16,940,792 | 6 |
| Jun 8, 2012 | 38 | $54,280 | -48% | 111 | $489 | $17,051,468 | 7 |
| Jun 15, 2012 | 44 | $35,501 | -35% | 76 | $467 | $17,120,019 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $2,620,179 | 2,266 | $1,156 | $2,620,179 | 1 | ||
| Apr 28, 2012 | 6 | $3,131,705 | +20% | 2,266 | $1,382 | $5,751,884 | 2 | |
| Apr 29, 2012 | 6 | $2,140,655 | -32% | 2,266 | $945 | $7,892,539 | 3 | |
| Apr 30, 2012 | 5 | $644,504 | -70% | 2,266 | $284 | $8,537,043 | 4 | |
| May 1, 2012 | 5 | $832,934 | +29% | 2,266 | $368 | $9,369,977 | 5 | |
| May 2, 2012 | 5 | $556,763 | -33% | 2,266 | $246 | $9,926,740 | 6 | |
| May 3, 2012 | 5 | $477,018 | -14% | 2,266 | $211 | $10,403,758 | 7 | |
| May 4, 2012 | 8 | $846,712 | +78% | -68% | 2,271 | $373 | $11,250,470 | 8 |
| May 5, 2012 | 9 | $1,003,142 | +18% | -68% | 2,271 | $442 | $12,253,612 | 9 |
| May 6, 2012 | 7 | $827,271 | -18% | -61% | 2,271 | $364 | $13,080,883 | 10 |
| May 7, 2012 | 7 | $264,963 | -68% | -59% | 2,271 | $117 | $13,345,846 | 11 |
| May 8, 2012 | 6 | $377,155 | +42% | -55% | 2,271 | $166 | $13,723,001 | 12 |
| May 9, 2012 | 8 | $276,894 | -27% | -50% | 2,271 | $122 | $13,999,895 | 13 |
| May 10, 2012 | 8 | $270,360 | -2% | -43% | 2,271 | $119 | $14,270,255 | 14 |
| May 11, 2012 | 11 | $387,338 | +43% | -54% | 1,690 | $229 | $14,657,593 | 15 |
| May 12, 2012 | 10 | $553,537 | +43% | -45% | 1,690 | $328 | $15,211,130 | 16 |
| May 13, 2012 | 11 | $506,299 | -9% | -39% | 1,690 | $300 | $15,717,429 | 17 |
| May 14, 2012 | 9 | $160,041 | -68% | -40% | 1,690 | $95 | $15,877,470 | 18 |
| May 15, 2012 | 9 | $212,344 | +33% | -44% | 1,690 | $126 | $16,089,814 | 19 |
| May 16, 2012 | 12 | $107,369 | -49% | -61% | 1,690 | $64 | $16,197,183 | 20 |
| May 17, 2012 | 12 | $98,590 | -8% | -64% | 1,690 | $58 | $16,295,773 | 21 |
| May 18, 2012 | - | $75,561 | -23% | -80% | 503 | $150 | $16,371,334 | 22 |
| May 19, 2012 | - | $116,010 | +54% | -79% | 503 | $231 | $16,487,344 | 23 |
| May 20, 2012 | - | $102,606 | -12% | -80% | 503 | $204 | $16,589,950 | 24 |
| May 21, 2012 | - | $38,557 | -62% | -76% | 503 | $77 | $16,628,507 | 25 |
| May 22, 2012 | - | $40,821 | +6% | -81% | 503 | $81 | $16,669,328 | 26 |
| May 23, 2012 | - | $33,605 | -18% | -69% | 503 | $67 | $16,702,933 | 27 |
| May 24, 2012 | - | $34,020 | +1% | -65% | 503 | $68 | $16,736,953 | 28 |
| May 25, 2012 | - | $15,806 | -54% | -79% | 112 | $141 | $16,752,759 | 29 |
| May 26, 2012 | - | $23,267 | +47% | -80% | 112 | $208 | $16,776,026 | 30 |
| May 27, 2012 | - | $23,102 | -1% | -77% | 112 | $206 | $16,799,128 | 31 |
| May 28, 2012 | - | $14,441 | -37% | -63% | 112 | $129 | $16,813,569 | 32 |
| May 29, 2012 | - | $8,236 | -43% | -80% | 112 | $74 | $16,821,805 | 33 |
| May 30, 2012 | - | $7,903 | -4% | -76% | 112 | $71 | $16,829,708 | 34 |
| May 31, 2012 | - | $7,004 | -11% | -79% | 112 | $63 | $16,836,712 | 35 |
| Jun 1, 2012 | - | $29,023 | +314% | +84% | 175 | $166 | $16,865,735 | 36 |
| Jun 2, 2012 | - | $42,794 | +47% | +84% | 175 | $245 | $16,908,529 | 37 |
| Jun 3, 2012 | - | $32,263 | -25% | +40% | 175 | $184 | $16,940,792 | 38 |
| Jun 4, 2012 | - | $13,868 | -57% | -4% | 175 | $79 | $16,954,660 | 39 |
| Jun 5, 2012 | - | $15,364 | +11% | +87% | 175 | $88 | $16,970,024 | 40 |
| Jun 6, 2012 | - | $13,717 | -11% | +74% | 175 | $78 | $16,983,741 | 41 |
| Jun 7, 2012 | - | $13,447 | -2% | +92% | 175 | $77 | $16,997,188 | 42 |
| Jun 8, 2012 | - | $15,450 | +15% | -47% | 111 | $139 | $17,012,638 | 43 |
| Jun 9, 2012 | - | $19,976 | +29% | -53% | 111 | $180 | $17,032,614 | 44 |
| Jun 10, 2012 | - | $18,854 | -6% | -42% | 111 | $170 | $17,051,468 | 45 |
| Jun 11, 2012 | - | $8,645 | -54% | -38% | 111 | $78 | $17,060,113 | 46 |
| Jun 12, 2012 | - | $8,529 | -1% | -44% | 111 | $77 | $17,068,642 | 47 |
| Jun 13, 2012 | - | $7,973 | -7% | -42% | 111 | $72 | $17,076,615 | 48 |
| Jun 14, 2012 | - | $7,903 | -1% | -41% | 111 | $71 | $17,084,518 | 49 |
| Jun 15, 2012 | - | $9,288 | +18% | -40% | 76 | $122 | $17,093,806 | 50 |
| Jun 16, 2012 | - | $14,678 | +58% | -27% | 76 | $193 | $17,108,484 | 51 |
| Jun 17, 2012 | - | $11,535 | -21% | -39% | 76 | $152 | $17,120,019 | 52 |
| Jun 18, 2012 | - | $5,156 | -55% | -40% | 76 | $68 | $17,125,175 | 53 |
| Jun 19, 2012 | - | $5,329 | +3% | -38% | 76 | $70 | $17,130,504 | 54 |
| Jun 20, 2012 | - | $5,428 | +2% | -32% | 76 | $71 | $17,135,932 | 55 |
| Jun 21, 2012 | - | $6,148 | +13% | -22% | 76 | $81 | $17,142,080 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 27, 2012 | 6 | $10,403,758 | 2,266 | $4,591 | $10,403,758 | 1 | |
| May 4, 2012 | 7 | $3,866,497 | -63% | 2,271 | $1,703 | $14,270,255 | 2 |
| May 11, 2012 | 11 | $2,025,518 | -48% | 1,690 | $1,199 | $16,295,773 | 3 |
| May 18, 2012 | 21 | $441,180 | -78% | 503 | $877 | $16,736,953 | 4 |
| May 25, 2012 | 36 | $99,759 | -77% | 112 | $891 | $16,836,712 | 5 |
| Jun 1, 2012 | 32 | $160,476 | +61% | 175 | $917 | $16,997,188 | 6 |
| Jun 8, 2012 | 39 | $87,330 | -46% | 111 | $787 | $17,084,518 | 7 |
| Jun 15, 2012 | 42 | $57,562 | -34% | 76 | $757 | $17,142,080 | 8 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 3,201-3,300) | 3,273 | $24,353,133 |
| All Time International Non-Sequel Box Office (Rank 2,601-2,700) | 2,611 | $24,353,133 |
| Top 2012 Movies at the International Box Office (Rank 101-200) | 150 | $24,353,133 |
| All Time International Box Office for Original Screenplay Movies (Rank 1,601-1,700) | 1,645 | $24,353,133 |
| All Time International Box Office for Live Action Movies (Rank 2,601-2,700) | 2,698 | $24,353,133 |
| All Time International Box Office for Contemporary Fiction Movies (Rank 1,501-1,600) | 1,595 | $24,353,133 |
| All Time International Box Office for Action Movies (Rank 701-800) | 730 | $24,353,133 |
| All Time International Box Office for R Movies (Rank 801-900) | 868 | $24,353,133 |
| All Time International Box Office for Lionsgate Movies (Rank 101-200) | 111 | $24,353,133 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 3,501-3,600) | 3,588 | $41,495,213 |
| All Time Worldwide Non-Sequel Box Office (Rank 2,801-2,900) | 2,899 | $41,495,213 |
| Top 2012 Movies at the Worldwide Box Office (Rank 101-200) | 129 | $41,495,213 |
| All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,701-1,800) | 1,781 | $41,495,213 |
| All Time Worldwide Box Office for Live Action Movies (Rank 3,001-3,100) | 3,045 | $41,495,213 |
| All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,801-1,900) | 1,812 | $41,495,213 |
| All Time Worldwide Box Office for Action Movies (Rank 601-700) | 689 | $41,495,213 |
| All Time Worldwide Box Office for R Movies (Rank 1,001-1,100) | 1,092 | $41,495,213 |
| All Time Worldwide Box Office for Lionsgate Movies (Rank 101-200) | 148 | $41,495,213 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 9, 2012 | 3 | 173,191 | 173,191 | $2,913,073 | $2,913,073 | 1 | |
| Sep 16, 2012 | 19 | 51,891 | -70% | 225,082 | $784,592 | $3,697,665 | 2 |
| Sep 23, 2012 | 27 | 14,784 | -72% | 239,866 | $230,630 | $3,928,295 | 3 |
| Sep 30, 2012 | 22 | 8,135 | -45% | 248,001 | $126,825 | $4,055,120 | 4 |
| Oct 7, 2012 | 25 | 7,729 | -5% | 255,730 | $119,490 | $4,174,610 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Sep 9, 2012 | 3 | 77,961 | 77,961 | $1,585,718 | $1,585,718 | 1 | |
| Sep 16, 2012 | 9 | 20,827 | -73% | 98,788 | $416,338 | $2,002,056 | 2 |
| Sep 23, 2012 | 12 | 13,716 | -34% | 112,504 | $274,036 | $2,276,092 | 3 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.