Let Me In (2010) - Financial Information
- ️Wed Sep 01 2010
| Theatrical Performance | ||
| Domestic Box Office | $12,134,935 | Details |
| International Box Office | $16,135,464 | Details |
| Worldwide Box Office | $28,270,399 | |
| Home Market Performance | ||
| Est. Domestic DVD Sales | $7,835,201 | Details |
| Est. Domestic Blu-ray Sales | $2,898,100 | Details |
| Total Est. Domestic Video Sales | $10,733,301 | |
| Further financial details... |
Synopsis
Twelve-year old Owen is viciously bullied by his classmates and neglected by his divorcing parents. Achingly lonely, Owen spends his days plotting revenge on his middle school tormentors and his evenings spying on the other inhabitants of his apartment complex. His only friend is his new neighbor Abby, an eerily self-possessed young girl who lives next door with her silent father. A frail, troubled child about Owens's age, Abby emerges from her heavily curtained apartment only at night and always barefoot, seemingly immune to the bitter winter elements. Recognizing a fellow outcast, Owen opens up to her and before long, the two have formed a unique bond. When a string of grisly murders puts the town on high alert, Abby's father disappears, and the terrified girl is left to fend for herself. Still, she repeatedly rebuffs Owen's efforts to help her and her increasingly bizarre behavior leads the imaginative Owen to suspect she's hiding an unthinkable secret.
Metrics
| Opening Weekend: | $5,147,479 (42.4% of total gross) |
| Legs: | 2.36 (domestic box office/biggest weekend) |
| Domestic Share: | 42.9% (domestic box office/worldwide) |
| Production Budget: | $20,000,000 (worldwide box office is 1.4 times production budget) |
| Theater counts: | 2,021 opening theaters/2,042 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $17,394,950 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 5,001-5,100) | 5,034 | $12,134,935 |
| All Time International Box Office (Rank 4,001-4,100) | 4,043 | $16,135,464 |
| All Time Worldwide Box Office (Rank 4,601-4,700) | 4,632 | $28,270,399 |
| All Time Domestic Box Office for Remake Movies (Rank 101-200) | 177 | $12,134,935 |
| All Time International Box Office for Remake Movies (Rank 101-200) | 130 | $16,135,464 |
| All Time Worldwide Box Office for Remake Movies (Rank 101-200) | 163 | $28,270,399 |
| All Time Domestic Box Office for R Movies (Rank 1,801-1,900) | 1,880 | $12,134,935 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,086 | $16,135,464 |
| All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) | 1,426 | $28,270,399 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | October 1st, 2010 (Wide) by Overture Films |
| Video Release: | February 1st, 2011 by Anchor Bay Home Entertainment |
| MPAA Rating: | R for strong bloody horror violence, language and a brief sexual situation. (Rating bulletin 2136, 9/1/2010) |
| Running Time: | 115 minutes |
| Comparisons: | vs. The Conjuring Create your own comparison chart… |
| Keywords: | Vampire, Foreign-Language Remake, Scary Kids, Bullies, Gothic Horror |
| Source: | Remake |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | EFTI, Hammer Films |
| Production Countries: | United Kingdom, United States |
| Languages: | English |
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 5,001-5,100) | 5,034 | $12,134,935 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) | 5,342 | $17,394,950 |
| All Time Domestic Non-Sequel Box Office (Rank 4,201-4,300) | 4,300 | $12,134,935 |
| Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) | 129 | $12,134,935 |
| All Time Domestic Box Office for Remake Movies (Rank 101-200) | 177 | $12,134,935 |
| All Time Domestic Box Office for Live Action Movies (Rank 4,501-4,600) | 4,507 | $12,134,935 |
| All Time Domestic Box Office for Fantasy Movies (Rank 301-400) | 354 | $12,134,935 |
| All Time Domestic Box Office for Horror Movies (Rank 401-500) | 440 | $12,134,935 |
| All Time Domestic Box Office for R Movies (Rank 1,801-1,900) | 1,880 | $12,134,935 |
| All Time Domestic Box Office for Overture Films Movies | 10 | $12,134,935 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 8 | $5,147,479 | 2,021 | $2,547 | $5,147,479 | 1 | |
| Oct 8, 2010 | 11 | $2,447,618 | -52% | 2,042 | $1,199 | $9,171,419 | 2 |
| Oct 15, 2010 | 16 | $830,676 | -66% | 1,211 | $686 | $11,046,691 | 3 |
| Oct 22, 2010 | 26 | $261,932 | -68% | 513 | $511 | $11,621,084 | 4 |
| Oct 29, 2010 | 30 | $166,632 | -36% | 378 | $441 | $11,896,495 | 5 |
| Nov 5, 2010 | 46 | $32,319 | -81% | 95 | $340 | $11,999,419 | 6 |
| Nov 12, 2010 | 41 | $55,084 | +70% | 143 | $385 | $12,067,397 | 7 |
| Nov 19, 2010 | 49 | $22,284 | -60% | 85 | $262 | $12,114,822 | 8 |
| Nov 26, 2010 | 76 | $6,721 | -70% | 31 | $217 | $12,129,485 | 9 |
| Dec 3, 2010 | 86 | $2,735 | -59% | 11 | $249 | $12,134,420 | 10 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 6 | $1,913,696 | 2,021 | $947 | $1,913,696 | 1 | ||
| Oct 2, 2010 | 8 | $2,057,742 | +8% | 2,021 | $1,018 | $3,971,438 | 2 | |
| Oct 3, 2010 | 8 | $1,176,041 | -43% | 2,021 | $582 | $5,147,479 | 3 | |
| Oct 4, 2010 | 6 | $418,638 | -64% | 2,021 | $207 | $5,566,117 | 4 | |
| Oct 5, 2010 | 8 | $449,549 | +7% | 2,021 | $222 | $6,015,666 | 5 | |
| Oct 6, 2010 | 8 | $361,473 | -20% | 2,021 | $179 | $6,377,139 | 6 | |
| Oct 7, 2010 | 8 | $346,662 | -4% | 2,021 | $172 | $6,723,801 | 7 | |
| Oct 8, 2010 | 11 | $751,526 | +117% | -61% | 2,042 | $368 | $7,475,327 | 8 |
| Oct 9, 2010 | 11 | $996,585 | +33% | -52% | 2,042 | $488 | $8,471,912 | 9 |
| Oct 10, 2010 | 10 | $699,507 | -30% | -41% | 2,042 | $343 | $9,171,419 | 10 |
| Oct 11, 2010 | 11 | $354,968 | -49% | -15% | 2,042 | $174 | $9,526,387 | 11 |
| Oct 12, 2010 | 10 | $251,448 | -29% | -44% | 2,042 | $123 | $9,777,835 | 12 |
| Oct 13, 2010 | 10 | $218,634 | -13% | -40% | 2,042 | $107 | $9,996,469 | 13 |
| Oct 14, 2010 | 11 | $219,546 | n/c | -37% | 2,042 | $108 | $10,216,015 | 14 |
| Oct 15, 2010 | 17 | $255,381 | +16% | -66% | 1,211 | $211 | $10,471,396 | 15 |
| Oct 16, 2010 | 16 | $372,920 | +46% | -63% | 1,211 | $308 | $10,844,316 | 16 |
| Oct 17, 2010 | 17 | $202,375 | -46% | -71% | 1,211 | $167 | $11,046,691 | 17 |
| Oct 18, 2010 | - | $81,465 | -60% | -77% | 1,211 | $67 | $11,128,156 | 18 |
| Oct 19, 2010 | - | $81,843 | n/c | -67% | 1,211 | $68 | $11,209,999 | 19 |
| Oct 20, 2010 | - | $76,955 | -6% | -65% | 1,211 | $64 | $11,286,954 | 20 |
| Oct 21, 2010 | - | $72,198 | -6% | -67% | 1,211 | $60 | $11,359,152 | 21 |
| Oct 22, 2010 | - | $85,197 | +18% | -67% | 513 | $166 | $11,444,349 | 22 |
| Oct 23, 2010 | - | $111,449 | +31% | -70% | 513 | $217 | $11,555,798 | 23 |
| Oct 24, 2010 | - | $65,286 | -41% | -68% | 513 | $127 | $11,621,084 | 24 |
| Oct 25, 2010 | - | $25,984 | -60% | -68% | 513 | $51 | $11,647,068 | 25 |
| Oct 26, 2010 | - | $29,544 | +14% | -64% | 513 | $58 | $11,676,612 | 26 |
| Oct 27, 2010 | - | $26,679 | -10% | -65% | 513 | $52 | $11,703,291 | 27 |
| Oct 28, 2010 | - | $26,572 | n/c | -63% | 513 | $52 | $11,729,863 | 28 |
| Oct 29, 2010 | - | $51,186 | +93% | -40% | 378 | $135 | $11,781,049 | 29 |
| Oct 30, 2010 | - | $69,829 | +36% | -37% | 378 | $185 | $11,850,878 | 30 |
| Oct 31, 2010 | - | $45,617 | -35% | -30% | 378 | $121 | $11,896,495 | 31 |
| Nov 1, 2010 | - | $17,392 | -62% | -33% | 378 | $46 | $11,913,887 | 32 |
| Nov 2, 2010 | - | $18,299 | +5% | -38% | 378 | $48 | $11,932,186 | 33 |
| Nov 3, 2010 | - | $17,640 | -4% | -34% | 378 | $47 | $11,949,826 | 34 |
| Nov 4, 2010 | - | $17,274 | -2% | -35% | 378 | $46 | $11,967,100 | 35 |
| Nov 5, 2010 | - | $11,029 | -36% | -78% | 95 | $116 | $11,978,129 | 36 |
| Nov 6, 2010 | - | $13,846 | +26% | -80% | 95 | $146 | $11,991,975 | 37 |
| Nov 7, 2010 | - | $7,444 | -46% | -84% | 95 | $78 | $11,999,419 | 38 |
| Nov 8, 2010 | - | $2,755 | -63% | -84% | 95 | $29 | $12,002,174 | 39 |
| Nov 9, 2010 | - | $2,682 | -3% | -85% | 95 | $28 | $12,004,856 | 40 |
| Nov 10, 2010 | - | $3,235 | +21% | -82% | 95 | $34 | $12,008,091 | 41 |
| Nov 11, 2010 | - | $4,222 | +31% | -76% | 95 | $44 | $12,012,313 | 42 |
| Nov 12, 2010 | - | $16,063 | +280% | +46% | 143 | $112 | $12,028,376 | 43 |
| Nov 13, 2010 | - | $22,884 | +42% | +65% | 143 | $160 | $12,051,260 | 44 |
| Nov 14, 2010 | - | $16,137 | -29% | +117% | 143 | $113 | $12,067,397 | 45 |
| Nov 15, 2010 | - | $6,509 | -60% | +136% | 143 | $46 | $12,073,906 | 46 |
| Nov 16, 2010 | - | $6,677 | +3% | +149% | 143 | $47 | $12,080,583 | 47 |
| Nov 17, 2010 | - | $6,093 | -9% | +88% | 143 | $43 | $12,086,676 | 48 |
| Nov 18, 2010 | - | $5,862 | -4% | +39% | 143 | $41 | $12,092,538 | 49 |
| Nov 19, 2010 | - | $6,328 | +8% | -61% | 85 | $74 | $12,098,866 | 50 |
| Nov 20, 2010 | - | $9,735 | +54% | -57% | 85 | $115 | $12,108,601 | 51 |
| Nov 21, 2010 | - | $6,221 | -36% | -61% | 85 | $73 | $12,114,822 | 52 |
| Nov 22, 2010 | - | $2,612 | -58% | -60% | 85 | $31 | $12,117,434 | 53 |
| Nov 23, 2010 | - | $3,153 | +21% | -53% | 85 | $37 | $12,120,587 | 54 |
| Nov 24, 2010 | - | $1,262 | -60% | -79% | 31 | $41 | $12,121,849 | 55 |
| Nov 25, 2010 | - | $915 | -27% | -84% | 31 | $30 | $12,122,764 | 56 |
| Nov 26, 2010 | - | $2,556 | +179% | -60% | 31 | $82 | $12,125,320 | 57 |
| Nov 27, 2010 | - | $2,890 | +13% | -70% | 31 | $93 | $12,128,210 | 58 |
| Nov 28, 2010 | - | $1,275 | -56% | -80% | 31 | $41 | $12,129,485 | 59 |
| Nov 29, 2010 | - | $486 | -62% | -81% | 31 | $16 | $12,129,971 | 60 |
| Nov 30, 2010 | - | $571 | +17% | -82% | 31 | $18 | $12,130,542 | 61 |
| Dec 1, 2010 | - | $581 | +2% | -54% | 31 | $19 | $12,131,123 | 62 |
| Dec 2, 2010 | - | $562 | -3% | -39% | 31 | $18 | $12,131,685 | 63 |
| Dec 3, 2010 | - | $1,128 | +101% | -56% | 11 | $103 | $12,132,813 | 64 |
| Dec 4, 2010 | - | $1,305 | +16% | -55% | 11 | $119 | $12,134,118 | 65 |
| Dec 5, 2010 | - | $302 | -77% | -76% | 11 | $27 | $12,134,420 | 66 |
| Dec 6, 2010 | - | $89 | -71% | -82% | 11 | $8 | $12,134,509 | 67 |
| Dec 7, 2010 | - | $155 | +74% | -73% | 11 | $14 | $12,134,664 | 68 |
| Dec 8, 2010 | - | $116 | -25% | -80% | 11 | $11 | $12,134,780 | 69 |
| Dec 9, 2010 | - | $155 | +34% | -72% | 11 | $14 | $12,134,935 | 70 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 8 | $6,723,801 | 2,021 | $3,327 | $6,723,801 | 1 | |
| Oct 8, 2010 | 11 | $3,492,214 | -48% | 2,042 | $1,710 | $10,216,015 | 2 |
| Oct 15, 2010 | 17 | $1,143,137 | -67% | 1,211 | $944 | $11,359,152 | 3 |
| Oct 22, 2010 | 26 | $370,711 | -68% | 513 | $723 | $11,729,863 | 4 |
| Oct 29, 2010 | 31 | $237,237 | -36% | 378 | $628 | $11,967,100 | 5 |
| Nov 5, 2010 | 50 | $45,213 | -81% | 95 | $476 | $12,012,313 | 6 |
| Nov 12, 2010 | 40 | $80,225 | +77% | 143 | $561 | $12,092,538 | 7 |
| Nov 19, 2010 | 56 | $30,226 | -62% | 85 | $356 | $12,122,764 | 8 |
| Nov 26, 2010 | 75 | $8,921 | -70% | 31 | $288 | $12,131,685 | 9 |
| Dec 3, 2010 | 92 | $3,250 | -64% | 11 | $295 | $12,134,935 | 10 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 4,001-4,100) | 4,043 | $16,135,464 |
| All Time International Non-Sequel Box Office (Rank 3,301-3,400) | 3,307 | $16,135,464 |
| Top 2010 Movies at the International Box Office (Rank 101-200) | 141 | $16,135,464 |
| All Time International Box Office for Remake Movies (Rank 101-200) | 130 | $16,135,464 |
| All Time International Box Office for Live Action Movies (Rank 3,301-3,400) | 3,358 | $16,135,464 |
| All Time International Box Office for Fantasy Movies (Rank 301-400) | 331 | $16,135,464 |
| All Time International Box Office for Horror Movies (Rank 201-300) | 258 | $16,135,464 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,086 | $16,135,464 |
| All Time International Box Office for Overture Films Movies | 6 | $16,135,464 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 4,601-4,700) | 4,632 | $28,270,399 |
| All Time Worldwide Non-Sequel Box Office (Rank 3,801-3,900) | 3,850 | $28,270,399 |
| Top 2010 Movies at the Worldwide Box Office (Rank 101-200) | 143 | $28,270,399 |
| All Time Worldwide Box Office for Remake Movies (Rank 101-200) | 163 | $28,270,399 |
| All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) | 4,016 | $28,270,399 |
| All Time Worldwide Box Office for Fantasy Movies (Rank 301-400) | 345 | $28,270,399 |
| All Time Worldwide Box Office for Horror Movies (Rank 301-400) | 328 | $28,270,399 |
| All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) | 1,426 | $28,270,399 |
| All Time Worldwide Box Office for Overture Films Movies | 7 | $28,270,399 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 6, 2011 | 4 | 201,876 | 201,876 | $2,824,245 | $2,824,245 | 1 | |
| Feb 13, 2011 | 14 | 76,570 | -62% | 278,446 | $1,071,214 | $3,895,459 | 2 |
| Feb 20, 2011 | 30 | 46,877 | -39% | 325,323 | $682,529 | $4,577,988 | 3 |
| Feb 27, 2011 | 29 | 49,879 | +6% | 375,202 | $448,412 | $5,026,400 | 4 |
| Mar 6, 2011 | 29 | 31,593 | -37% | 406,795 | $390,174 | $5,416,574 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 6, 2011 | 5 | 60,483 | 60,483 | $1,281,026 | $1,281,026 | 1 | |
| Feb 13, 2011 | 18 | 16,845 | -72% | 77,328 | $321,061 | $1,602,087 | 2 |
| Feb 27, 2011 | 19 | 18,659 | 105,567 | $261,039 | $2,043,523 | 4 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
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There's still a lull when it comes to first-run releases on the home market with no major, or even midlevel hits coming out this week. In fact, the best-selling release according to Amazon.com is Alice in Wonderland on Blu-ray / DVD Combo Pack, which is a contender for Pick of the Week. The other major contender is Let Me In on Blu-ray, which failed to find an audience despite impressing critics almost as much as the original did. I'm going to give the honor to Let Me In, but both are worthy contenders.
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Synopsis
Twelve-year old Owen is viciously bullied by his classmates and neglected by his divorcing parents. Achingly lonely, Owen spends his days plotting revenge on his middle school tormentors and his evenings spying on the other inhabitants of his apartment complex. His only friend is his new neighbor Abby, an eerily self-possessed young girl who lives next door with her silent father. A frail, troubled child about Owens's age, Abby emerges from her heavily curtained apartment only at night and always barefoot, seemingly immune to the bitter winter elements. Recognizing a fellow outcast, Owen opens up to her and before long, the two have formed a unique bond. When a string of grisly murders puts the town on high alert, Abby's father disappears, and the terrified girl is left to fend for herself. Still, she repeatedly rebuffs Owen's efforts to help her and her increasingly bizarre behavior leads the imaginative Owen to suspect she's hiding an unthinkable secret.
Metrics
| Opening Weekend: | $5,147,479 (42.4% of total gross) |
| Legs: | 2.36 (domestic box office/biggest weekend) |
| Domestic Share: | 42.9% (domestic box office/worldwide) |
| Production Budget: | $20,000,000 (worldwide box office is 1.4 times production budget) |
| Theater counts: | 2,021 opening theaters/2,042 max. theaters, 3.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $17,394,950 |
Latest Ranking on Cumulative Box Office Lists
| Record | Rank | Amount |
|---|---|---|
| All Time Domestic Box Office (Rank 5,001-5,100) | 5,034 | $12,134,935 |
| All Time International Box Office (Rank 4,001-4,100) | 4,043 | $16,135,464 |
| All Time Worldwide Box Office (Rank 4,601-4,700) | 4,632 | $28,270,399 |
| All Time Domestic Box Office for Remake Movies (Rank 101-200) | 177 | $12,134,935 |
| All Time International Box Office for Remake Movies (Rank 101-200) | 130 | $16,135,464 |
| All Time Worldwide Box Office for Remake Movies (Rank 101-200) | 163 | $28,270,399 |
| All Time Domestic Box Office for R Movies (Rank 1,801-1,900) | 1,880 | $12,134,935 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,086 | $16,135,464 |
| All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) | 1,426 | $28,270,399 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Watch Now On
Movie Details
| Domestic Releases: | October 1st, 2010 (Wide) by Overture Films |
| Video Release: | February 1st, 2011 by Anchor Bay Home Entertainment |
| MPAA Rating: | R for strong bloody horror violence, language and a brief sexual situation. (Rating bulletin 2136, 9/1/2010) |
| Running Time: | 115 minutes |
| Comparisons: | vs. The Conjuring Create your own comparison chart… |
| Keywords: | Vampire, Foreign-Language Remake, Scary Kids, Bullies, Gothic Horror |
| Source: | Remake |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | EFTI, Hammer Films |
| Production Countries: | United Kingdom, United States |
| Languages: | English |
Leading Cast
For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.
DVD Sales: Living it Up in Beverly Hills
February 15th, 2011
Overall, new releases were rather weak, but we did see four films reach the top 30 on the sales chart this week, including a new number one. That film was Beverly Hill Chihuahua 2, which sold 712,000 units, generating $10.67 million in opening week revenue. Granted, this was half as many sales as the original, but that was a theatrical release and this was direct-to-DVD, so I think Disney has to be very happy with this release. In fact, they might be thinking franchise.
More...
DVD and Blu-ray Releases for February 1st, 2011
February 1st, 2011
There's still a lull when it comes to first-run releases on the home market with no major, or even midlevel hits coming out this week. In fact, the best-selling release according to Amazon.com is Alice in Wonderland on Blu-ray / DVD Combo Pack, which is a contender for Pick of the Week. The other major contender is Let Me In on Blu-ray, which failed to find an audience despite impressing critics almost as much as the original did. I'm going to give the honor to Let Me In, but both are worthy contenders.
More...
Social is still Popular with the People
October 11th, 2010
The race for top spot was pretty close this weekend with the first and second place films finishing within $1 million of each other. On the other hand, combined there were significantly weaker than last year's number one film, Couples Retreat. Because of this, it should come as no surprise that the overall box office was down, falling 2% from last weekend to $93 million and 15% from last year. 2010 still has a massive lead over 2009 at $8.31 billion to $8.04 billion, but year-over-year declines like this mean that lead is not safe.
More...
Contest: Fred vs. Abby: Winning Announcement
October 7th, 2010
The winners of our Fred vs. Abby contest were determined and they are...
More...
Most New Releases are Anti-Social
October 4th, 2010
October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year.
More...
Weekend Estimates: Social Network Has Three Million Friends
October 3rd, 2010
The Social Network connected with about three million moviegoers this weekend to top the box office chart with an estimated $23 million, according to Sony's Sunday estimate.
While that's a very respectable start, interest in the movie was mainly concentrated in urban areas, particular on the coasts, and the movie was soft in the central United States.
While stellar reviews should lead to good word-of-mouth, the film's limited demographic appeal certainly seems to have held it back from being a huge success.
That said, this weekend's other openers are looking on in envy.
More...
2010 Preview: October
October 1st, 2010
September is nearly over and the Fall box office season is about to begin in earnest.
September wasn't too bad this year, with more films matching or exceeding expectations than missing them, and we managed to keep pace with last year, more or less.
Can October do the same? Well, last year there was only one $100 million hit, Couples Retreat (not counting Paranormal Activity, which opened in September). We might not see any film hit $100 million this time around.
In fact, we might not even see any that come all that close.
On the other hand, there were also five wide releases that clearly bombed last year, and on that end, 2010 looks a lot better.
Not every film that opens over the next five weekends will be a mid-level hit or better, but most should get there.
More...
Countdown to Halloween Begins
September 30th, 2010
It's the beginning of October, so it should come as no surprise there are a couple of horror films are coming out. More surprisingly, a couple of films released this week are also earning Oscar- or near Oscar-worthy reviews.
(There's only three films, so there's some crossover.)
Direct competition between the films could hurt, but hopefully not so much that 2010 falls behind last year's pace.
It's not like last year was explosive at the box office, as Zombieland just missed $25 million at the box office, and it was the clear winner.
Will any of the wide releases top that figure? And will the overall box office help 2010 maintain its lead over 2009?
More...
Contest: Fred vs. Abby
September 24th, 2010
The week our box office prediction contest features what could be two of the scariest kid to ever be featured in a movie. Abby from Let Me In, which is the target film in this week's box office prediction contest. And Fred Figglehorn, who is featured in our prizes, although if you look at box office cover, he looks more scared than scary. (Fred: The Movie was seen by 7.6 million people when it aired on Nick last week. 7.6 million!) In order to win, one must simply predict the opening weekend box office number for Let Me In.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Fred: The Movie on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Fred: The Movie on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
More...
Compare this performance with other movies…
Domestic Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Domestic Box Office (Rank 5,001-5,100) | 5,034 | $12,134,935 |
| All Time Domestic Inflation Adjusted Box Office (Rank 5,301-5,400) | 5,342 | $17,394,950 |
| All Time Domestic Non-Sequel Box Office (Rank 4,201-4,300) | 4,300 | $12,134,935 |
| Top-grossing movies at the domestic box office first released in 2010 (Rank 101-200) | 129 | $12,134,935 |
| All Time Domestic Box Office for Remake Movies (Rank 101-200) | 177 | $12,134,935 |
| All Time Domestic Box Office for Live Action Movies (Rank 4,501-4,600) | 4,507 | $12,134,935 |
| All Time Domestic Box Office for Fantasy Movies (Rank 301-400) | 354 | $12,134,935 |
| All Time Domestic Box Office for Horror Movies (Rank 401-500) | 440 | $12,134,935 |
| All Time Domestic Box Office for R Movies (Rank 1,801-1,900) | 1,880 | $12,134,935 |
| All Time Domestic Box Office for Overture Films Movies | 10 | $12,134,935 |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 8 | $5,147,479 | 2,021 | $2,547 | $5,147,479 | 1 | |
| Oct 8, 2010 | 11 | $2,447,618 | -52% | 2,042 | $1,199 | $9,171,419 | 2 |
| Oct 15, 2010 | 16 | $830,676 | -66% | 1,211 | $686 | $11,046,691 | 3 |
| Oct 22, 2010 | 26 | $261,932 | -68% | 513 | $511 | $11,621,084 | 4 |
| Oct 29, 2010 | 30 | $166,632 | -36% | 378 | $441 | $11,896,495 | 5 |
| Nov 5, 2010 | 46 | $32,319 | -81% | 95 | $340 | $11,999,419 | 6 |
| Nov 12, 2010 | 41 | $55,084 | +70% | 143 | $385 | $12,067,397 | 7 |
| Nov 19, 2010 | 49 | $22,284 | -60% | 85 | $262 | $12,114,822 | 8 |
| Nov 26, 2010 | 76 | $6,721 | -70% | 31 | $217 | $12,129,485 | 9 |
| Dec 3, 2010 | 86 | $2,735 | -59% | 11 | $249 | $12,134,420 | 10 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 6 | $1,913,696 | 2,021 | $947 | $1,913,696 | 1 | ||
| Oct 2, 2010 | 8 | $2,057,742 | +8% | 2,021 | $1,018 | $3,971,438 | 2 | |
| Oct 3, 2010 | 8 | $1,176,041 | -43% | 2,021 | $582 | $5,147,479 | 3 | |
| Oct 4, 2010 | 6 | $418,638 | -64% | 2,021 | $207 | $5,566,117 | 4 | |
| Oct 5, 2010 | 8 | $449,549 | +7% | 2,021 | $222 | $6,015,666 | 5 | |
| Oct 6, 2010 | 8 | $361,473 | -20% | 2,021 | $179 | $6,377,139 | 6 | |
| Oct 7, 2010 | 8 | $346,662 | -4% | 2,021 | $172 | $6,723,801 | 7 | |
| Oct 8, 2010 | 11 | $751,526 | +117% | -61% | 2,042 | $368 | $7,475,327 | 8 |
| Oct 9, 2010 | 11 | $996,585 | +33% | -52% | 2,042 | $488 | $8,471,912 | 9 |
| Oct 10, 2010 | 10 | $699,507 | -30% | -41% | 2,042 | $343 | $9,171,419 | 10 |
| Oct 11, 2010 | 11 | $354,968 | -49% | -15% | 2,042 | $174 | $9,526,387 | 11 |
| Oct 12, 2010 | 10 | $251,448 | -29% | -44% | 2,042 | $123 | $9,777,835 | 12 |
| Oct 13, 2010 | 10 | $218,634 | -13% | -40% | 2,042 | $107 | $9,996,469 | 13 |
| Oct 14, 2010 | 11 | $219,546 | n/c | -37% | 2,042 | $108 | $10,216,015 | 14 |
| Oct 15, 2010 | 17 | $255,381 | +16% | -66% | 1,211 | $211 | $10,471,396 | 15 |
| Oct 16, 2010 | 16 | $372,920 | +46% | -63% | 1,211 | $308 | $10,844,316 | 16 |
| Oct 17, 2010 | 17 | $202,375 | -46% | -71% | 1,211 | $167 | $11,046,691 | 17 |
| Oct 18, 2010 | - | $81,465 | -60% | -77% | 1,211 | $67 | $11,128,156 | 18 |
| Oct 19, 2010 | - | $81,843 | n/c | -67% | 1,211 | $68 | $11,209,999 | 19 |
| Oct 20, 2010 | - | $76,955 | -6% | -65% | 1,211 | $64 | $11,286,954 | 20 |
| Oct 21, 2010 | - | $72,198 | -6% | -67% | 1,211 | $60 | $11,359,152 | 21 |
| Oct 22, 2010 | - | $85,197 | +18% | -67% | 513 | $166 | $11,444,349 | 22 |
| Oct 23, 2010 | - | $111,449 | +31% | -70% | 513 | $217 | $11,555,798 | 23 |
| Oct 24, 2010 | - | $65,286 | -41% | -68% | 513 | $127 | $11,621,084 | 24 |
| Oct 25, 2010 | - | $25,984 | -60% | -68% | 513 | $51 | $11,647,068 | 25 |
| Oct 26, 2010 | - | $29,544 | +14% | -64% | 513 | $58 | $11,676,612 | 26 |
| Oct 27, 2010 | - | $26,679 | -10% | -65% | 513 | $52 | $11,703,291 | 27 |
| Oct 28, 2010 | - | $26,572 | n/c | -63% | 513 | $52 | $11,729,863 | 28 |
| Oct 29, 2010 | - | $51,186 | +93% | -40% | 378 | $135 | $11,781,049 | 29 |
| Oct 30, 2010 | - | $69,829 | +36% | -37% | 378 | $185 | $11,850,878 | 30 |
| Oct 31, 2010 | - | $45,617 | -35% | -30% | 378 | $121 | $11,896,495 | 31 |
| Nov 1, 2010 | - | $17,392 | -62% | -33% | 378 | $46 | $11,913,887 | 32 |
| Nov 2, 2010 | - | $18,299 | +5% | -38% | 378 | $48 | $11,932,186 | 33 |
| Nov 3, 2010 | - | $17,640 | -4% | -34% | 378 | $47 | $11,949,826 | 34 |
| Nov 4, 2010 | - | $17,274 | -2% | -35% | 378 | $46 | $11,967,100 | 35 |
| Nov 5, 2010 | - | $11,029 | -36% | -78% | 95 | $116 | $11,978,129 | 36 |
| Nov 6, 2010 | - | $13,846 | +26% | -80% | 95 | $146 | $11,991,975 | 37 |
| Nov 7, 2010 | - | $7,444 | -46% | -84% | 95 | $78 | $11,999,419 | 38 |
| Nov 8, 2010 | - | $2,755 | -63% | -84% | 95 | $29 | $12,002,174 | 39 |
| Nov 9, 2010 | - | $2,682 | -3% | -85% | 95 | $28 | $12,004,856 | 40 |
| Nov 10, 2010 | - | $3,235 | +21% | -82% | 95 | $34 | $12,008,091 | 41 |
| Nov 11, 2010 | - | $4,222 | +31% | -76% | 95 | $44 | $12,012,313 | 42 |
| Nov 12, 2010 | - | $16,063 | +280% | +46% | 143 | $112 | $12,028,376 | 43 |
| Nov 13, 2010 | - | $22,884 | +42% | +65% | 143 | $160 | $12,051,260 | 44 |
| Nov 14, 2010 | - | $16,137 | -29% | +117% | 143 | $113 | $12,067,397 | 45 |
| Nov 15, 2010 | - | $6,509 | -60% | +136% | 143 | $46 | $12,073,906 | 46 |
| Nov 16, 2010 | - | $6,677 | +3% | +149% | 143 | $47 | $12,080,583 | 47 |
| Nov 17, 2010 | - | $6,093 | -9% | +88% | 143 | $43 | $12,086,676 | 48 |
| Nov 18, 2010 | - | $5,862 | -4% | +39% | 143 | $41 | $12,092,538 | 49 |
| Nov 19, 2010 | - | $6,328 | +8% | -61% | 85 | $74 | $12,098,866 | 50 |
| Nov 20, 2010 | - | $9,735 | +54% | -57% | 85 | $115 | $12,108,601 | 51 |
| Nov 21, 2010 | - | $6,221 | -36% | -61% | 85 | $73 | $12,114,822 | 52 |
| Nov 22, 2010 | - | $2,612 | -58% | -60% | 85 | $31 | $12,117,434 | 53 |
| Nov 23, 2010 | - | $3,153 | +21% | -53% | 85 | $37 | $12,120,587 | 54 |
| Nov 24, 2010 | - | $1,262 | -60% | -79% | 31 | $41 | $12,121,849 | 55 |
| Nov 25, 2010 | - | $915 | -27% | -84% | 31 | $30 | $12,122,764 | 56 |
| Nov 26, 2010 | - | $2,556 | +179% | -60% | 31 | $82 | $12,125,320 | 57 |
| Nov 27, 2010 | - | $2,890 | +13% | -70% | 31 | $93 | $12,128,210 | 58 |
| Nov 28, 2010 | - | $1,275 | -56% | -80% | 31 | $41 | $12,129,485 | 59 |
| Nov 29, 2010 | - | $486 | -62% | -81% | 31 | $16 | $12,129,971 | 60 |
| Nov 30, 2010 | - | $571 | +17% | -82% | 31 | $18 | $12,130,542 | 61 |
| Dec 1, 2010 | - | $581 | +2% | -54% | 31 | $19 | $12,131,123 | 62 |
| Dec 2, 2010 | - | $562 | -3% | -39% | 31 | $18 | $12,131,685 | 63 |
| Dec 3, 2010 | - | $1,128 | +101% | -56% | 11 | $103 | $12,132,813 | 64 |
| Dec 4, 2010 | - | $1,305 | +16% | -55% | 11 | $119 | $12,134,118 | 65 |
| Dec 5, 2010 | - | $302 | -77% | -76% | 11 | $27 | $12,134,420 | 66 |
| Dec 6, 2010 | - | $89 | -71% | -82% | 11 | $8 | $12,134,509 | 67 |
| Dec 7, 2010 | - | $155 | +74% | -73% | 11 | $14 | $12,134,664 | 68 |
| Dec 8, 2010 | - | $116 | -25% | -80% | 11 | $11 | $12,134,780 | 69 |
| Dec 9, 2010 | - | $155 | +34% | -72% | 11 | $14 | $12,134,935 | 70 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 1, 2010 | 8 | $6,723,801 | 2,021 | $3,327 | $6,723,801 | 1 | |
| Oct 8, 2010 | 11 | $3,492,214 | -48% | 2,042 | $1,710 | $10,216,015 | 2 |
| Oct 15, 2010 | 17 | $1,143,137 | -67% | 1,211 | $944 | $11,359,152 | 3 |
| Oct 22, 2010 | 26 | $370,711 | -68% | 513 | $723 | $11,729,863 | 4 |
| Oct 29, 2010 | 31 | $237,237 | -36% | 378 | $628 | $11,967,100 | 5 |
| Nov 5, 2010 | 50 | $45,213 | -81% | 95 | $476 | $12,012,313 | 6 |
| Nov 12, 2010 | 40 | $80,225 | +77% | 143 | $561 | $12,092,538 | 7 |
| Nov 19, 2010 | 56 | $30,226 | -62% | 85 | $356 | $12,122,764 | 8 |
| Nov 26, 2010 | 75 | $8,921 | -70% | 31 | $288 | $12,131,685 | 9 |
| Dec 3, 2010 | 92 | $3,250 | -64% | 11 | $295 | $12,134,935 | 10 |
International Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time International Box Office (Rank 4,001-4,100) | 4,043 | $16,135,464 |
| All Time International Non-Sequel Box Office (Rank 3,301-3,400) | 3,307 | $16,135,464 |
| Top 2010 Movies at the International Box Office (Rank 101-200) | 141 | $16,135,464 |
| All Time International Box Office for Remake Movies (Rank 101-200) | 130 | $16,135,464 |
| All Time International Box Office for Live Action Movies (Rank 3,301-3,400) | 3,358 | $16,135,464 |
| All Time International Box Office for Fantasy Movies (Rank 301-400) | 331 | $16,135,464 |
| All Time International Box Office for Horror Movies (Rank 201-300) | 258 | $16,135,464 |
| All Time International Box Office for R Movies (Rank 1,001-1,100) | 1,086 | $16,135,464 |
| All Time International Box Office for Overture Films Movies | 6 | $16,135,464 |
Worldwide Cumulative Box Office Records
| Record | Rank | Revenue |
|---|---|---|
| All Time Worldwide Box Office (Rank 4,601-4,700) | 4,632 | $28,270,399 |
| All Time Worldwide Non-Sequel Box Office (Rank 3,801-3,900) | 3,850 | $28,270,399 |
| Top 2010 Movies at the Worldwide Box Office (Rank 101-200) | 143 | $28,270,399 |
| All Time Worldwide Box Office for Remake Movies (Rank 101-200) | 163 | $28,270,399 |
| All Time Worldwide Box Office for Live Action Movies (Rank 4,001-4,100) | 4,016 | $28,270,399 |
| All Time Worldwide Box Office for Fantasy Movies (Rank 301-400) | 345 | $28,270,399 |
| All Time Worldwide Box Office for Horror Movies (Rank 301-400) | 328 | $28,270,399 |
| All Time Worldwide Box Office for R Movies (Rank 1,401-1,500) | 1,426 | $28,270,399 |
| All Time Worldwide Box Office for Overture Films Movies | 7 | $28,270,399 |
Weekly US DVD Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 6, 2011 | 4 | 201,876 | 201,876 | $2,824,245 | $2,824,245 | 1 | |
| Feb 13, 2011 | 14 | 76,570 | -62% | 278,446 | $1,071,214 | $3,895,459 | 2 |
| Feb 20, 2011 | 30 | 46,877 | -39% | 325,323 | $682,529 | $4,577,988 | 3 |
| Feb 27, 2011 | 29 | 49,879 | +6% | 375,202 | $448,412 | $5,026,400 | 4 |
| Mar 6, 2011 | 29 | 31,593 | -37% | 406,795 | $390,174 | $5,416,574 | 5 |
Weekly US Blu-ray Sales
| Date | Rank | Units this Week | % Change | Total Units | Spending this Week | Total Spending | Weeks in Release |
|---|---|---|---|---|---|---|---|
| Feb 6, 2011 | 5 | 60,483 | 60,483 | $1,281,026 | $1,281,026 | 1 | |
| Feb 13, 2011 | 18 | 16,845 | -72% | 77,328 | $321,061 | $1,602,087 | 2 |
| Feb 27, 2011 | 19 | 18,659 | 105,567 | $261,039 | $2,043,523 | 4 |
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.