The One-Step Flow of Communication | Semantic Scholar
Multistep Flow of Communication: Network Effects
- 2017
Sociology
The multistep flow paradigm describes the way media and interpersonal influence shape public opinion. Works in that tradition explore the diffusion of media messages and the complex patterns of…
Digital Divide: Civic Engagement
- P. Norris
- 2001
Political Science, Sociology
The digital divide examines access and use of the Internet in 179 nations world-wide and outlines the theoretical debate between cyber-optimists who see the Internet as the great leveler and civic engagement model to explain patterns of participation via the Internet.