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@inproceedings{Li2004InternetAF,
  title={Internet Advertising Formats and Effectiveness},
  author={Hairong Li},
  year={2004},
  url={https://api.semanticscholar.org/CorpusID:14475745}
}

41 Citations

The Impact of Digitization on Advertising Effectiveness

The effects of digitization on the advertising campaigns’ effectiveness is examined, including Display Banner Advertising, Search Engine Advertising, Social Media Advertising and Mobile Advertising, to showcase how these various newly introduced online advertising channels impacted the effectiveness of the integrated advertising campaigns launched by businesses.

49 References