[PDF] One Step, Two Step, Network Step? Complementary Perspectives on Communication Flows in Twittered Citizen Protests | Semantic Scholar

This article challenges claims of mass email action alerts as “slacktivism” or “clicktivism,” relying on a combination of personal observation within the advocacy community and on a new quantitative dataset of advocacy group email activity to articulate three points: first, that mass emails are functionally equivalent to the photocopied and faxed petitions and postcards of “offline” activism, and represent a difference-of-degree rather than a difference inkind.