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Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America | Semantic Scholar

@article{RabinovitchFox2016BabyYC,
  title={Baby, You Can Drive My Car: Advertising Women's Freedom in 1920s America},
  author={Einav Rabinovitch-Fox},
  journal={American Journalism},
  year={2016},
  volume={33},
  pages={372 - 400},
  url={https://api.semanticscholar.org/CorpusID:157498769}
}

This article examines how understandings of women's new political and social status were constructed in car advertisements that appeared in Vogue during the post-suffrage age, and how the discourse presented in these ads was used to promote ideas regarding women's liberation while also delineating the limits of this freedom. Focusing on cars—a consumer product that was highly associated with mobility and modernity—the article illuminates how ideas of women's liberation were inherently connected…