archive.org

Ambitious brew : the story of American beer : Ogle, Maureen : Free Download, Borrow, and Streaming : Internet Archive

  • ️Fri Nov 08 2013

Includes bibliographical references (p. [375]-398) and index

German Beer, American Dreams -- "I Must Have Nothing But the Very Best" -- "Masters of the Situation" -- The Enemy at the Gates -- Happy Days? -- "You Have to Think About Growth" -- Make Mine Small, Pure, Real, and Lite -- Something Old, Something New

"Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America's drink of choice, beer finally took its top spot in the nation's glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation's most popular beverage--and brewing was the nation's fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again."--Publisher's website

An epic history of beer brewing in America traces the pivotal contributions of mid-nineteenth-century German immigrants, who over the course of fifty years helped to render beer one of the nation's most popular beverages