Who are the United Nations Goodwill Ambassadors and Messengers of Peace and how are they appointed? - Ask DAG!

United Nations Goodwill Ambassadors and Messengers of Peace are distinguished individuals, carefully selected from the fields of art, literature, science, entertainment, sports or other fields of public life, who have agreed to help focus worldwide attention on the work of the United Nations. Backed by the highest honour bestowed by the Secretary-General on a global citizen, these prominent personalities volunteer their time, talent and passion to raise awareness of United Nations efforts to improve the lives of billions of people everywhere.

Appointment:

The United Nations Secretary-General appoints Messengers of Peace. Goodwill Ambassadors, on the other hand, are designated by the heads of United Nations Funds, Programmes and specialized Agencies, e.g. UNICEF, the World Food Programme (WFP) and UNHCR. Goodwill Ambassadors are subsequently endorsed by the Secretary-General. 

In 2010, in response to a General Assembly request to mark the International Year of Biodiversity, for the first time the Secretary-General appointed a United Nations Goodwill Ambassador.

Links & Files

• UN Website: Messengers of Peace and Goodwill Ambassadors Opens in new window
• 2006 Joint Inspection Unit evaluation report on the Goodwill Ambassadors Opens in new window
• Ask DAG (Chinese): 谁是联合国亲善大使与和平信使？大使是如何任命？ Opens in new window
• Ask DAG (French): Qui sont les Ambassadeurs de bonne volonté et les Messagers de la paix des Nations Unies et comment sont-ils nommés ? Opens in new window
• Ask DAG (Spanish): ¿Quiénes son los Mensajeros de la Paz / Embajadores de Buena Voluntad de las Naciones Unidas y cómo son designados? Opens in new window

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