Students’ perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses | Australasian Journal of Educational Technology
- ️Tue Oct 31 2017
Authors
- Wen-Ling Shih Cheng Shiu University
- Chun-Yen Tsai National Sun Yat-sen University
DOI:
https://doi.org/10.14742/ajet.2884Keywords:
Online project-based learning, flipped classroom, flipped learningAbstract
This study investigated students’ perception of a flipped classroom approach to facilitating online project-based learning (FC-OPBL) in a marketing research course at a technical university. This combined strategy was aimed at improving teaching quality and learning efficiency. Sixty-seven students taking a marketing research course were surveyed. Mixed methods research was adopted along with questionnaire, semi-structured interviews, online learning notes, and online discussions to understand the students’ perception of the teaching strategy used during the learning process. Results showed that FC-OPBL may enhance students’ learning effectiveness, learning motivation, and learning interest, as well as encourage diverse development and teamwork. Finally, suggestions are proposed related to flipped classroom research and instruction.Downloads
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How to Cite
Shih, W.-L., & Tsai, C.-Y. (2017). Students’ perception of a flipped classroom approach to facilitating online project-based learning in marketing research courses. Australasian Journal of Educational Technology, 33(5). https://doi.org/10.14742/ajet.2884
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