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Playskool

Infobox_Company
company_name = Playskool Inc.
company_type = Subsidiary

company_slogan = believe in PLAY
foundation = 1928
parent =

Hasbro
location = Pawtucket, Rhode Island
homepage = [http://www.playskool.com]

Playskool is a toy brand owned by Hasbro. The toys are intended for children and babies who are up to five years old.

Playskool brands include:

* Boohbah
* Cool Crew
* Glo Friends
* Mister Frosty
* Mr. Potato Head
* Pipeworks
* Speedstars
* Star Wars Jedi Force
* Transformers Go-Bots
* VideoNow
* Weebles
* Wheel Pals

Hasbro sold the digital gaming rights various properties (including "My Little Pony", "", Tonka, Playskool, and "Transformers") to Infogrames for USD$100 million in 2000, buying back the rights for USD$65 million in June 2005. [" [http://www.hasbro.com/media/pl/page.release/dn/default.cfm?release=372 HASBRO REACQUIRES DIGITAL GAMING RIGHTS FROM INFOGRAMES FOR $65 MILLION] ", Hasbro press release, 9 June 2005.] In 1990,Playskool teamed up with Kolcraft to produce the first Playskool baby supplies, such as the first crib, the Playskool Travel Lite Crib, released in the same year.

References

External links

* [http://www.hasbro.com/playskool Official website]

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