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Advertorial, the Glossary

An advertorial is an advertisement in the form of editorial content.^[1]

61 relations: Advertising, Advertising Standards Authority (United Kingdom), American Behavioral Scientist, Blend word, Breaking news, Broadsheet, Buffalo, New York, Byline, Cash for comment affair, Climate change denial, Cobrapost, Columbia University, Columbia University Graduate School of Journalism, David Campbell (singer), Daytime television, Demography, Denise Drysdale, Digiday, Domestic Mail Manual, Environmental Research Letters, ExxonMobil, Fox Entertainment Group, Good Morning Australia (1992 TV program), Good Morning Melbourne, Good Morning Sydney, Infomercial, Informative advertising, Journalism ethics and standards, Journalistic objectivity, Kerri-Anne, Kerri-Anne Kennerley, Marketing ethics, Mat release, Media General, Merriam-Webster, Native advertising, NBC, Network 10, Newsprint, Nine Network, Out-Law.com, Paid news in India, PBS News Hour, Plot (narrative), Prasar Bharati, Press release, Sonia Kruger, Supplement (publishing), Synonym, Tampa, Florida, ... Expand index (11 more) »
Advertising by medium
News media manipulation

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom.

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American Behavioral Scientist

American Behavioral Scientist is a peer-reviewed academic journal that publishes papers in the fields of social and behavioral sciences.

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Blend word

In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed, usually intentionally, by combining the sounds and meanings of two or more words.

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Breaking news, also called late-breaking news, a special report, special coverage, or a news flash, is a current issue that warrants the interruption of a scheduled broadcast in order to report its details.

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Broadsheet

A broadsheet is the largest newspaper format and is characterized by long vertical pages, typically of.

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Buffalo, New York

Buffalo is a city in the U.S. state of New York and the county seat of Erie County.

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Byline

The byline (or by-line in British English) on a newspaper or magazine article gives the name of the writer of the article.

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The cash for comment affair was an Australian scandal that broke in 1999 concerning paid advertising in radio that was presented to the audience in such a way as to sound like editorial commentary.

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Climate change denial

Climate change denial (also global warming denial) is a form of science denial characterized by rejecting, refusing to acknowledge, disputing, or fighting the scientific consensus on climate change.

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Cobrapost

Cobrapost is a non-profit Indian news website that was founded in 2005 by Aniruddha Bahal – the co-founder of Tehelka.

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Columbia University

Columbia University, officially Columbia University in the City of New York, is a private Ivy League research university in New York City.

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Columbia University Graduate School of Journalism

The Columbia University Graduate School of Journalism is located in Pulitzer Hall on the university's Morningside Heights campus in New York City.

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David Campbell (singer)

David Joseph Campbell (born 6 August 1973) is an Australian singer, actor, and TV personality.

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Daytime television

Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays.

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Demography

Demography is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration.

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Denise Drysdale

Denise Anne Christina Drysdale (born 5 December 1948) is an Australian television presenter, variety entertainer, actress, singer, dancer and comedian.

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Digiday

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese.

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Domestic Mail Manual

The Domestic Mail Manual (DMM) is a document that lays out the policies and prices of the United States Postal Service (USPS).

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Environmental Research Letters

Environmental Research Letters is a quarterly, peer-reviewed, open-access, scientific journal covering research on all aspects of environmental science.

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ExxonMobil

ExxonMobil Corporation (commonly shortened to Exxon) is an American multinational oil and gas corporation and the largest direct descendant of John D. Rockefeller's Standard Oil.

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Fox Entertainment Group

The Fox Entertainment Group (FEG) was an American entertainment company specialized in filmed entertainment owned by 21st Century Fox.

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Good Morning Australia (1992 TV program)

Good Morning Australia (or GMA), also known as GMA with Bert Newton, originally titled The Morning Show, was an Australian breakfast television variety program on Network Ten hosted by Bert Newton between 20 January 1992 and 16 December 2005 featuring regular segments and celebrity guests.

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Good Morning Melbourne

Good Morning Melbourne is an Australian local morning show which aired on Network Ten in Victoria only, between 1981 until 1988.

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Good Morning Sydney

Good Morning Sydney is an Australian local morning show which aired on Network Ten in New South Wales only in between 1978 until 1989.

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Infomercial

An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea.

See Advertorial and Infomercial

Informative advertising

Informative advertising is advertising that is carried out in a factual manner.

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Journalism ethics and standards

Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists.

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Journalistic objectivity

Journalistic objectivity is a considerable notion within the discussion of journalistic professionalism.

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Kerri-Anne

Kerri-Anne was an Australian morning television program shown on the Nine Network, hosted by Kerri-Anne Kennerley.

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Kerri-Anne Kennerley

Kerri-Anne Kennerley (née Wright; born 22 September 1953) is an Australian television and radio presenter, actress and singer.

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Marketing ethics

Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

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Mat release

A mat release (also called a matte release) is a type of advertorial article associated with public relations and advertising.

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Media General was an American media company based in Richmond, Virginia.

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Merriam-Webster

Merriam-Webster, Incorporated is an American company that publishes reference books and is mostly known for its dictionaries.

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Native advertising

Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement.

See Advertorial and Native advertising

NBC

The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast.

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Network 10

Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a wholly-owned subsidiary of Paramount Global's UK & Australia division.

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Newsprint

Newsprint is a low-cost, non-archival paper consisting mainly of wood pulp and most commonly used to print newspapers and other publications and advertising material.

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Nine Network

The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network.

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Out-Law.com

Out-Law.com is a legal news and information site developed by international law firm Pinsent Masons.

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Paid news in India

In India, paid news is the practice of cash payment or equivalent to journalists and media organizations by individuals and organizations so as to appear in their news articles and to "ensure sustained positive coverage". Advertorial and paid news in India are news media manipulation.

See Advertorial and Paid news in India

PBS News Hour

PBS News Hour, previously stylized as PBS NewsHour, is an American evening television news program broadcast on over 350 PBS member stations since October 20, 1975.

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Plot (narrative)

In a literary work, film, or other narrative, the plot is the sequence of events in which each event affects the next one through the principle of cause-and-effect.

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Prasar Bharati

Prasar Bharati (abbreviated as PB; translit-std) is an Indian state-owned public broadcaster, headquartered in New Delhi, India.

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Press release

A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release.

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Sonia Kruger

Sonia Melissa Kruger (born 28 August 1965) is an Australian Gold Logie award-winning television presenter, actress and media personality, who has been a prominent figure in the media for over 20 years.

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Supplement (publishing)

Advertising supplements periodically accompany corresponding newspapers and are prepared by the paper's advertising staff instead of its editorial staff. Advertorial and supplement (publishing) are Publishing.

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Synonym

A synonym is a word, morpheme, or phrase that means precisely or nearly the same as another word, morpheme, or phrase in a given language.

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Tampa, Florida

Tampa is a city on the Gulf Coast of the U.S. state of Florida.

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Television advertisement

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization.

See Advertorial and Television advertisement

The Circle (TV program)

The Circle is an Australian morning talk show that aired on Network Ten from 9 February 2010 to 3 August 2012.

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The Herald (Glasgow)

The Herald is a Scottish broadsheet newspaper founded in 1783.

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The Morning Show (TV program)

The Morning Show is an Australian morning talk show broadcast on the Seven Network and currently hosted by Kylie Gillies and Larry Emdur.

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The New York Times

The New York Times (NYT) is an American daily newspaper based in New York City.

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Today (1982 TV program)

Today (also referred to as The Today Show) is an Australian breakfast television news and current affairs program, with an infotainment base, hosted by Karl Stefanovic and Sarah Abo and includes news and weather updates.

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Today Extra is an Australian morning talk show, with an infotainment base, hosted by David Campbell and Sylvia Jeffreys.

See Advertorial and Today Extra

United States Postal Service

The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal service in the United States, its insular areas, and its associated states.

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References

[1] https://en.wikipedia.org/wiki/Advertorial

Also known as Advertorials, Advitorial, Paid news, Special advertising section.

, Television advertisement, The Circle (TV program), The Herald (Glasgow), The Morning Show (TV program), The New York Times, Today (1982 TV program), Today Extra, United States Postal Service, WFLA-TV, WKBW-TV, 9am with David & Kim.

Advertorial, the Glossary

Table of Contents

See also

Advertising by medium

News media manipulation

References