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BLUF (communication), the Glossary

BLUF (bottom line up front) is the practice of beginning a message with its key information (the "bottom line").^[1]

15 relations: Abstract (summary), Cognitive behavioral therapy, COVID-19 pandemic, Elevator pitch, Executive summary, Five Ws, Inverted pyramid (journalism), National Bureau of Economic Research, Not even wrong, Online advertising, Résumé, Search engine optimization, Technical writing, Thesis statement, TL;DR.
Newswriting

Abstract (summary)

An abstract is a brief summary of a research article, thesis, review, conference proceeding, or any in-depth analysis of a particular subject and is often used to help the reader quickly ascertain the paper's purpose.

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Cognitive behavioral therapy

Cognitive behavioral therapy (CBT) is a form of psychotherapy that aims to reduce symptoms of various mental health conditions, primarily depression and anxiety disorders.

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COVID-19 pandemic

The COVID-19 pandemic (also known as the coronavirus pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an outbreak of COVID-19 in Wuhan, China, in December 2019.

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Elevator pitch

An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.

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Executive summary

An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes.

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Five Ws

The Five Ws is a checklist used in journalism to ensure that the first paragraph (the "lead") contains all the essential points of a story.

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Inverted pyramid (journalism)

The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritised and structured in prose (e.g., a news report). BLUF (communication) and inverted pyramid (journalism) are Newswriting.

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National Bureau of Economic Research

The National Bureau of Economic Research (NBER) is an American private nonprofit research organization "committed to undertaking and disseminating unbiased economic research among public policymakers, business professionals, and the academic community." The NBER is known for proposing start and end dates for recessions in the United States.

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Not even wrong

"Not even wrong" is a phrase often used to describe pseudoscience or bad science.

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Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users.

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Résumé

A résumé, sometimes spelled resume (or alternatively resumé), is a document created and used by a person to present their background, skills, and accomplishments.

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Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

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Technical writing

Technical writing is a specialized form of communication used by many of today's industrial and scientific organizations to clearly and accurately convey complex information to a user.

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