Brand tribalism, the Glossary
A brand tribe is a concept in marketing that refers to ephemeral groups that enable connections among consumers sharing passions or interests.[1]
Table of Contents
6 relations: Brand community, Customer to customer, Engagement marketing, Marketing, Neotribalism, Postmodernity.
- Branding terminology
Brand community
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque.
See Brand tribalism and Brand community
Customer to customer
Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other.
See Brand tribalism and Customer to customer
Engagement marketing
Engagement marketing, sometimes called "experiential marketing", "Brand Activation", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
See Brand tribalism and Engagement marketing
Marketing
Marketing is the act of satisfying and retaining customers.
See Brand tribalism and Marketing
Neotribalism
Neotribalism, also known as modern tribalism or new tribalism, is a sociological concept which postulates that human beings have evolved to live in tribal society, as opposed to mass society, and thus will naturally form social networks constituting new tribes.
See Brand tribalism and Neotribalism
Postmodernity
Postmodernity (post-modernity or the postmodern condition) is the economic or cultural state or condition of society which is said to exist after modernity.
See Brand tribalism and Postmodernity
See also
Branding terminology
- Brand
- Brand ambassador
- Brand aversion
- Brand awareness
- Brand equity
- Brand extension
- Brand loyalty
- Brand preference
- Brand relationship
- Brand tribalism
- Brand valuation
- Challenger brand
- Corporate political responsibility
- Corporate social responsibility
- Customer experience
- Customer switching
- Emotional branding
- Ethical positioning index
- Fictional brand
- Fighter brand
- Generic brand
- Hallmark
- Individual branding
- Market cannibalism
- Mascot
- Microbrand
- National brand
- Private Label Strategy
- Product lining
- Product proliferation
- Promotional apparel
- Silver hallmarks
- Umbrella brand
- Verbal Identity
- Visual brand language
References
[1] https://en.wikipedia.org/wiki/Brand_tribalism
Also known as Brand tribalism (marketing), Brand yribalism.