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Brandweek, the Glossary

Brandweek is a three-day brand marketing symposium and a part of Adweek, Llc. It was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.^[1]

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

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Adweek

Adweek is a weekly American advertising trade publication that was first published in 1979. Brandweek and Adweek are magazines about advertising and weekly magazines published in the United States.

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Billboard (stylized in lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. Brandweek and Billboard (magazine) are Professional and trade magazines and weekly magazines published in the United States.

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Event management

Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions.

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Green marketing

Green marketing is the marketing of products that are presumed to be environmentally safe.

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Marketing

Marketing is the act of satisfying and retaining customers.

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Marketing Week

Marketing Week is a website focused on the marketing industry, based in London, that grew out of what was a weekly, and latterly monthly, print magazine. Brandweek and marketing Week are marketing journals and Professional and trade magazines.

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Nielsen Holdings

Nielsen Holdings plc (or Nielsen) is an American information, data and market measurement firm.

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The Hollywood Reporter

The Hollywood Reporter (THR) is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. Brandweek and the Hollywood Reporter are weekly magazines published in the United States.

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