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Claude E. Robinson, the Glossary

Index Claude E. Robinson

Claude E. Robinson (1900–1961) was an American pioneer in advertising research and opinion survey research techniques.[1]

Table of Contents

  1. 24 relations: Advertising, Advertising research, Capitalism, Columbia University, Foundation for Economic Education, Gallup & Robinson, Gallup, Inc., George Gallup, John F. Kennedy, Market research, Nielsen Corporation, Opinion poll, Opinion Research Corporation, Patent, Phi Beta Kappa, Portland, Oregon, Princeton University, Public opinion, RCA, Richard Nixon, Sampling (statistics), Sociology, University of Oregon, World War I.

  2. Foundation for Economic Education
  3. Mathematicians from Oregon

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

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Advertising research

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising.

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Capitalism

Capitalism is an economic system based on the private ownership of the means of production and their operation for profit.

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Columbia University

Columbia University, officially Columbia University in the City of New York, is a private Ivy League research university in New York City.

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Foundation for Economic Education

The Foundation for Economic Education (FEE) is an American conservative, libertarian economic think tank.

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Gallup & Robinson

G&R (formerly Gallup & Robinson) is an independent marketing research firm specializing in advertising research.

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Gallup, Inc.

Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide.

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George Gallup

George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion. Claude E. Robinson and George Gallup are American statisticians.

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John F. Kennedy

John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to as JFK, was an American politician who served as the 35th president of the United States from 1961 until his assassination in 1963.

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Market research

Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need.

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Nielsen Corporation

The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States.

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Opinion poll

An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election), is a human research survey of public opinion from a particular sample.

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Opinion Research Corporation

Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US.

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Patent

A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention.

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Phi Beta Kappa

The Phi Beta Kappa Society (ΦΒΚ) is the oldest academic honor society in the United States.

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Portland, Oregon

Portland is the most populous city in the U.S. state of Oregon, located in the Pacific Northwest region.

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Princeton University

Princeton University is a private Ivy League research university in Princeton, New Jersey.

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Public opinion

Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society.

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RCA

The RCA Corporation was a major American electronics company, which was founded in 1919 as the Radio Corporation of America.

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Richard Nixon

Richard Milhous Nixon (January 9, 1913April 22, 1994) was an American politician and lawyer who served as the 37th president of the United States from 1969 to 1974.

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Sampling (statistics)

In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population.

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Sociology

Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life.

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University of Oregon

The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon.

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World War I

World War I (alternatively the First World War or the Great War) (28 July 1914 – 11 November 1918) was a global conflict between two coalitions: the Allies (or Entente) and the Central Powers.

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See also

Foundation for Economic Education

Mathematicians from Oregon

References

[1] https://en.wikipedia.org/wiki/Claude_E._Robinson