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Embrace, extend, and extinguish, the Glossary

Index Embrace, extend, and extinguish

"Embrace, extend, and extinguish" (EEE), also known as "embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used open standards, extending those standards with proprietary capabilities, and using the differences to strongly disadvantage its competitors.[1]

Table of Contents

  1. 66 relations: AARD code, ActiveX, Apple Inc., Bill Gates, Blink (browser engine), Browser wars, CNET, Criticism of Microsoft, Cross-platform software, CSS, Data URI scheme, De facto standard, Doc (computing), Enshittification, European Union, Firefox, Google, Google Chrome, Halloween documents, HTML, Intel, Internet Explorer, Internet Explorer 6, Internet Message Access Protocol, J Allard, J/Direct, Java (programming language), Java Native Interface, John Markoff, Killer application, MAPI, Microsoft, Microsoft 365, Microsoft and open source, Microsoft litigation, Microsoft Outlook, Mozilla Foundation, MSN Messenger, Netscape Navigator, Network effect, Opera (company), Opera (web browser), Operating system, Outlook on the web, Path dependence, Paul Maritz, Planned obsolescence, Plug-in (computing), Post Office Protocol, Proprietary software, ... Expand index (16 more) »

  2. Microsoft criticisms and controversies
  3. Spheres of influence

AARD code

The AARD code was a segment of code in a beta release of Microsoft Windows 3.1 that would determine whether Windows was running on MS-DOS or PC DOS, rather than a competing workalike such as DR-DOS, and would result in a cryptic error message in the latter case. Embrace, extend, and extinguish and AARD code are Microsoft criticisms and controversies.

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ActiveX

ActiveX is a deprecated software framework created by Microsoft that adapts its earlier Component Object Model (COM) and Object Linking and Embedding (OLE) technologies for content downloaded from a network, particularly from the World Wide Web.

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Apple Inc.

Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley.

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Bill Gates

William Henry Gates III (born October 28, 1955) is an American business magnate best known for co-founding the software company Microsoft with his childhood friend Paul Allen.

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Blink is a browser engine developed as part of the free and open-source Chromium project.

See Embrace, extend, and extinguish and Blink (browser engine)

Browser wars

A browser war is a competition for dominance in the usage share of web browsers.

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CNET

CNET (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally.

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Criticism of Microsoft

Criticism of Microsoft has followed various aspects of its products and business practices. Embrace, extend, and extinguish and Criticism of Microsoft are Microsoft criticisms and controversies.

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Cross-platform software

In computing, cross-platform software (also called multi-platform software, platform-agnostic software, or platform-independent software) is computer software that is designed to work in several computing platforms. Embrace, extend, and extinguish and cross-platform software are Interoperability.

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CSS

Cascading Style Sheets (CSS) is a style sheet language used for specifying the presentation and styling of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML).

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Data URI scheme

The data URI scheme is a uniform resource identifier (URI) scheme that provides a way to include data in-line in Web pages as if they were external resources.

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De facto standard

A de facto standard is a custom or convention that is commonly used even though its use is not required.

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Doc (computing)

.doc (an abbreviation of "document") is a filename extension used for word processing documents stored on Microsoft's proprietary Microsoft Word Binary File Format; it was the primary format for Microsoft Word until the 2007 version replaced it with Office Open XML.docx files.

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Enshittification

Enshittification is a re-prioritization pattern where online product and service providers experience a decline in quality over time.

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European Union

The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe.

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Firefox

Mozilla Firefox, or simply Firefox, is a free and open source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation.

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Google

Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI).

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Google Chrome

Google Chrome is a web browser developed by Google.

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Halloween documents

The Halloween documents comprise a series of confidential Microsoft memoranda on potential strategies relating to free software, open-source software, and to Linux in particular, and a series of media responses to these memoranda. Embrace, extend, and extinguish and Halloween documents are Microsoft criticisms and controversies.

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HTML

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser.

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Intel

Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware.

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Internet Explorer

Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a retired series of graphical web browsers developed by Microsoft that were used in the Windows line of operating systems.

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Internet Explorer 6

Microsoft Internet Explorer 6 (IE6) is a web browser developed by Microsoft for Windows operating systems.

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Internet Message Access Protocol

In computing, the Internet Message Access Protocol (IMAP) is an Internet standard protocol used by email clients to retrieve email messages from a mail server over a TCP/IP connection.

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J Allard

J Allard (born James Allard, on January 12, 1969 in Glens Falls, New York) is an American businessman.

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J/Direct

J/Direct was a technology included in some versions of Microsoft Java Virtual Machine, which allowed direct calls into the Windows API.

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Java (programming language)

Java is a high-level, class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.

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Java Native Interface

In software design, the Java Native Interface (JNI) is a foreign function interface programming framework that enables Java code running in a Java virtual machine (JVM) to call and be called by native applications (programs specific to a hardware and operating system platform) and libraries written in other languages such as C, C++ and assembly.

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John Markoff

John Gregory Markoff (born October 24, 1949) is a journalist best known for his work covering technology at The New York Times for 28 years until his retirement in 2016, and a book and series of articles about the 1990s pursuit and capture of hacker Kevin Mitnick.

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Killer application

A killer application (often shortened to killer app) is any software that is so necessary or desirable that it proves the core value of some larger technology, such as its host computer hardware, video game console, software platform, or operating system.

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MAPI

Messaging Application Programming Interface (MAPI) is an API for Microsoft Windows which allows programs to become email-aware.

See Embrace, extend, and extinguish and MAPI

Microsoft

Microsoft Corporation is an American multinational corporation and technology company headquartered in Redmond, Washington.

See Embrace, extend, and extinguish and Microsoft

Microsoft 365

Microsoft 365 is a product family of productivity software, collaboration and cloud-based services owned by Microsoft.

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Microsoft and open source

Microsoft, a technology company historically known for its opposition to the open source software paradigm, turned to embrace the approach in the 2010s.

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Microsoft litigation

Microsoft has been involved in numerous high-profile legal matters that involved litigation over the history of the company, including cases against the United States, the European Union, and competitors.

See Embrace, extend, and extinguish and Microsoft litigation

Microsoft Outlook

Microsoft Outlook is a personal information manager software system from Microsoft, available as a part of the Microsoft 365 software suites.

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Mozilla Foundation

The Mozilla Foundation (stylized as moz://a) is an American non-profit organization that exists to support and collectively lead the open source Mozilla project.

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MSN Messenger

MSN Messenger (also known colloquially simply as MSN), later rebranded as Windows Live Messenger, was a cross-platform instant-messaging client developed by Microsoft.

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Netscape Navigator

Netscape Navigator is a discontinued web browser, and the original browser of the Netscape line, from versions 1 to 4.08, and 9.x. It was the flagship product of the Netscape Communications Corp and was the dominant web browser in terms of usage share in the 1990s, but by around 2003 its user base had all but disappeared.

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Network effect

In economics, a network effect (also called network externality or demand-side economies of scale) is the phenomenon by which the value or utility a user derives from a good or service depends on the number of users of compatible products.

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Opera (company)

Opera (formerly Opera Software AS) is a multinational technology conglomerate holding company headquartered in Oslo, Norway with additional offices in Europe, China, and Africa.

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Opera (web browser)

Opera is a multi-platform web browser developed by its namesake company Opera.

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Operating system

An operating system (OS) is system software that manages computer hardware and software resources, and provides common services for computer programs.

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Outlook on the web

Outlook on the web (formerly Outlook Web App and Outlook Web Access) is a personal information manager web app from Microsoft.

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Path dependence

Path dependence is a concept in the social sciences, referring to processes where past events or decisions constrain later events or decisions.

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Paul Maritz

Paul Alistair Maritz (born March 16, 1955) is a computer scientist and software executive.

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Planned obsolescence

In economics and industrial design, planned obsolescence (also called built-in obsolescence or premature obsolescence) is the concept of policies planning or designing a product with an artificially limited useful life or a purposely frail design, so that it becomes obsolete after a certain predetermined period of time upon which it decrementally functions or suddenly ceases to function, or might be perceived as unfashionable. Embrace, extend, and extinguish and planned obsolescence are Marketing techniques.

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Plug-in (computing)

In computing, a plug-in (or plugin, add-in, addin, add-on, or addon) is a software component that adds a specific feature to an existing computer program.

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Post Office Protocol

In computing, the Post Office Protocol (POP) is an application-layer Internet standard protocol used by e-mail clients to retrieve e-mail from a mail server.

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Proprietary software

Proprietary software is software that grants its creator, publisher, or other rightsholder or rightsholder partner a legal monopoly by modern copyright and intellectual property law to exclude the recipient from freely sharing the software or modifying it, and—in some cases, as is the case with some patent-encumbered and EULA-bound software—from making use of the software on their own, thereby restricting their freedoms.

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Safari (web browser)

Safari is a web browser developed by Apple.

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Simple Mail Transfer Protocol

The Simple Mail Transfer Protocol (SMTP) is an Internet standard communication protocol for electronic mail transmission.

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Steve Ballmer

Steven Anthony Ballmer (March 24, 1956) is an American businessman and investor who was the chief executive officer of Microsoft from 2000 to 2014.

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Steven McGeady

Steven McGeady is a former Intel executive best known as a witness in the Microsoft antitrust trial.

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Sun Microsystems

Sun Microsystems, Inc. (Sun for short) was an American technology company that sold computers, computer components, software, and information technology services and created the Java programming language, the Solaris operating system, ZFS, the Network File System (NFS), and SPARC microprocessors.

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The Inquirer

The Inquirer (stylized as TheINQUIRER) was a British technology tabloid website founded by Mike Magee after his departure from The Register (of which he was one of the founding members) in 2001.

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The New York Times

The New York Times (NYT) is an American daily newspaper based in New York City.

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United States antitrust law

In the United States, antitrust law is a collection of mostly federal laws that regulate the conduct and organization of businesses in order to promote competition and prevent unjustified monopolies.

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United States Department of Justice

The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the United States government tasked with the enforcement of federal law and administration of justice in the United States.

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United States v. Microsoft Corp.

United States of America v. Microsoft Corporation, 253 F.3d 34 (D.C. Cir. 2001), was a landmark American antitrust law case at the United States Court of Appeals for the District of Columbia Circuit. Embrace, extend, and extinguish and United States v. Microsoft Corp. are Microsoft criticisms and controversies.

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Vendor lock-in

In economics, vendor lock-in, also known as proprietary lock-in or customer lock-in, makes a customer dependent on a vendor for products, unable to use another vendor without substantial switching costs. Embrace, extend, and extinguish and vendor lock-in are Marketing techniques.

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Vice president

A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank.

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WHATWG

The Web Hypertext Application Technology Working Group (WHATWG) is a community of people interested in evolving HTML and related technologies.

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Windows XP

Windows XP is a major release of Microsoft's Windows NT operating system.

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World Wide Web Consortium

The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web.

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64-bit computing

In computer architecture, 64-bit integers, memory addresses, or other data units are those that are 64 bits wide.

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See also

Microsoft criticisms and controversies

Spheres of influence

References

[1] https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

Also known as Embrace and extend, Embrace extend and extinguish, Embrace extend extinguish, Embrace, Extend, Extinguish, Embrace, extend and destroy, Embrace, extend and extinguish, Embrace, extend, and exterminate, Embrace, extend, destroy, Embrace-extend-extinguish, Extend and embrace, Proprietary extension.

, Safari (web browser), Simple Mail Transfer Protocol, Steve Ballmer, Steven McGeady, Sun Microsystems, The Inquirer, The New York Times, United States antitrust law, United States Department of Justice, United States v. Microsoft Corp., Vendor lock-in, Vice president, WHATWG, Windows XP, World Wide Web Consortium, 64-bit computing.