Influencer marketing, the Glossary

Table of Contents

1. 72 relations: Activism, Ad blocking, Advertising, Affiliate marketing, Aokigahara, Bernard Berelson, Brand, Business marketing, Business-to-business, Celebrity branding, Celebrity Studies, Chileans, Competition and Markets Authority, Conspicuous consumption, Consumerism, Cost per action, Customer engagement, Deliverable, Direct-to-consumer, Early adopter, Earned media, Elihu Katz, Engagement marketing, Facebook, Federal Trade Commission, Forrester Research, Fyre Festival, Google, Hazel Gaudet-Erskine, Influence-for-hire, Innovation, Instagram, Internet bot, Internet celebrity, Kendall Jenner, List of most-followed Instagram accounts, Logan Paul, Malcolm Gladwell, Marketing, Mass communication, Miquela, Native advertising, Opinion leadership, Parasocial interaction, Paul Lazarsfeld, Personal branding, PewDiePie, Product placement, Prostitution, Psychologist, ... Expand index (22 more) »

2. Marketing by target group

Activism

Activism (or advocacy) consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make changes in society toward a perceived greater good.

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Ad blocking

Ad blocking or ad filtering is a software capability for blocking or altering online advertising in a web browser, an application or a network. Influencer marketing and ad blocking are promotion and marketing communications.

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Advertising

Advertising is the practice and techniques employed to bring attention to a product or service. Influencer marketing and Advertising are promotion and marketing communications.

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Affiliate marketing

Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant.

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Aokigahara

Aokigahara, also known as the, is a forest on the northwestern flank of Mount Fuji on the island of Honshu in Japan, thriving on of hardened lava laid down by the last major eruption of Mount Fuji in 864 CE.

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Bernard Berelson

Bernard Reuben Berelson (1912–1979) was an American behavioral scientist, known for his work on communication and mass media.

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Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

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Business marketing

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). Influencer marketing and business marketing are marketing by target group.

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Business-to-business

Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another. Influencer marketing and business-to-business are marketing by target group.

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Celebrity branding

Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.

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Celebrity Studies

Celebrity Studies is a quarterly peer-reviewed academic journal published by Routledge which focuses on the "critical exploration of celebrity, stardom and fame".

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Chileans

Chileans (Chilenos) are an ethnic group and nation native to the country of Chile and its neighboring insular territories.

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The Competition and Markets Authority (CMA) is the principal competition regulator in the United Kingdom.

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Conspicuous consumption

In sociology and in economics, the term conspicuous consumption describes and explains the consumer practice of buying and using goods of a higher quality, price, or in greater quantity than practical.

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Consumerism

Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status.

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Cost per action

Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser.

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Customer engagement

Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels.

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Deliverable

A deliverable is a tangible or intangible good or service produced as a result of a project that is intended to be delivered to a customer (either internal or external).

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Direct-to-consumer

Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen.

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Early adopter

An early adopter or lighthouse customer is an early customer of a given company, product, or technology.

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Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. Influencer marketing and Earned media are social influence.

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Elihu Katz

Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory.

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Engagement marketing

Engagement marketing, sometimes called "experiential marketing", "Brand Activation", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Influencer marketing and Engagement marketing are promotion and marketing communications.

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Facebook

Facebook is a social media and social networking service owned by American technology conglomerate Meta.

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Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection.

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Forrester Research

Forrester is a research and advisory company that offers a variety of services including research, consulting, and events.

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Fyre Festival

Fyre Festival was a failed luxury music festival organized by Billy McFarland, an American businessman whose enterprises have been characterized by fraud, and American rapper Ja Rule.

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Google

Google LLC is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI).

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Hazel Gaudet-Erskine

Hazel Gaudet-Erskine (October 15, 1908 — July 10, 1975) was an American social and communications scientist and a member of the Princeton Radio Project.

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Influence-for-hire

Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms. Influencer marketing and influence-for-hire are social influence.

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Innovation

Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.

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Instagram

Instagram is a photo and video sharing social networking service owned by Meta Platforms.

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Internet bot

An Internet bot, web robot, robot or simply bot (an abbreviation of robot), is a software application that runs automated tasks (scripts) on the Internet, usually with the intent to imitate human activity, such as messaging, on a large scale. An Internet bot plays the client role in a client–server model whereas the server role is usually played by web servers.

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Internet celebrity

An internet celebrity (also referred to as a social media influencer, social media personality, internet personality, or influencer) is an individual who has acquired or developed their fame and notability on the Internet. Influencer marketing and internet celebrity are social influence.

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Kendall Jenner

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List of most-followed Instagram accounts

The top 50 accounts with most followers on the photo- and video-sharing social platform Instagram are as follows, with each total rounded down to the nearest million followers.

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Logan Paul

Logan Alexander Paul (born April 1, 1995) is an American social media influencer, professional wrestler, YouTuber, entrepreneur, and actor.

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Malcolm Gladwell

Malcolm Timothy Gladwell (born 3 September 1963) is a Canadian journalist, author, and public speaker.

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Marketing

Marketing is the act of satisfying and retaining customers. Influencer marketing and Marketing are promotion and marketing communications.

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Mass communication

Mass communication is the process of imparting and exchanging information through mass media to large population segments.

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Miquela

Miquela Sousa, also called Lil Miquela, or known mononymously by the stage name Miquela, is a fictional American character, singer and social media personality created by Trevor McFedries and Sara DeCou.

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Native advertising

Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. Influencer marketing and Native advertising are promotion and marketing communications.

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Opinion leadership

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Influencer marketing and Opinion leadership are social influence.

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Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms. Influencer marketing and Parasocial interaction are social influence.

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Paul Lazarsfeld

Paul Felix Lazarsfeld (February 13, 1901August 30, 1976) was an Austrian-American sociologist and mathematician.

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Personal branding

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.

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PewDiePie

Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber known for his comedic videos.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Influencer marketing and product placement are promotion and marketing communications.

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Prostitution

Prostitution is the business or practice of engaging in sexual activity in exchange for payment.

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Psychologist

A psychologist is a professional who practices psychology and studies mental states, perceptual, cognitive, emotional, and social processes and behavior.

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Radio Bío-Bío

Radio Bío-Bío is a Chilean radio station with broad coverage in Chile.

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Relationship marketing

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions.

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Reputation management

Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. Influencer marketing and reputation management are social influence.

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Shill

A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization, or have been paid to do so. Influencer marketing and shill are promotion and marketing communications and social influence.

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Snapchat

Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc.

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Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that individuals drive to gain accurate self-evaluations.

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Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment.

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Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Influencer marketing and Social media are social influence.

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Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Influencer marketing and social media marketing are promotion and marketing communications.

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A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors.

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Subject-matter expert

A subject-matter expert (SME) is a person who has accumulated great knowledge in a particular field or topic and this level of knowledge is demonstrated by the person's degree, licensure, and/or through years of professional experience with the subject.

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Taylor & Francis

Taylor & Francis Group is an international company originating in England that publishes books and academic journals.

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Testimonial

In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product.

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The Walt Disney Company

The Walt Disney Company is an American multinational mass media and entertainment conglomerate that is headquartered at the Walt Disney Studios complex in Burbank, California.

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TikTok

TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance.

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Two-step flow of communication

The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media.

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University of Ss. Cyril and Methodius

University of Ss.

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Virtual influencer

A virtual influencer, also known as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing in lieu of human "influencers".

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Word of mouth

Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Influencer marketing and Word of mouth are promotion and marketing communications.

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Word-of-mouth marketing

Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. Influencer marketing and word-of-mouth marketing are promotion and marketing communications.

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YouTube

YouTube is an American online video sharing platform owned by Google.

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See also

Marketing by target group

• Business marketing
• Business to many
• Business-to-business
• Business-to-government
• Generation X
• Heritage marketing
• Influencer marketing
• LGBT marketing
• Marketing in schools
• Multicultural marketing
• Student marketing
• Target audience
• Targeted advertising
• Youth marketing

References

[1] https://en.wikipedia.org/wiki/Influencer_marketing

Also known as Influence marketing.

, Radio Bío-Bío, Relationship marketing, Reputation management, Shill, Snapchat, Social comparison theory, Social influence, Social media, Social media in the fashion industry, Social media marketing, Social network, Subject-matter expert, Taylor & Francis, Testimonial, The Walt Disney Company, TikTok, Two-step flow of communication, University of Ss. Cyril and Methodius, Virtual influencer, Word of mouth, Word-of-mouth marketing, YouTube.