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Jan Callebaut, the Glossary

Index Jan Callebaut

Jan Callebaut (Geraardsbergen, 8 November 1955-31 August 2022) was a Belgian communication and marketing advisor and entrepreneur.[1]

Table of Contents

  1. 25 relations: Alfred Adler, Amnesty International, Coca-Cola, Consumer behaviour, Davidsfonds, Diplomatics, Distribution (marketing), Entrepreneurship, Geraardsbergen, Ghent University, Heineken, InBev, Ipsos, Johnson & Johnson, Kevin Lane Keller, Lannoo, Marketing, Philip Kotler, Plan International, Psychoanalysis, Qualitative marketing research, Synovate, Unilever, Volvo, VRT (broadcaster).

  2. People from Geraardsbergen

Alfred Adler

Alfred Adler (7 February 1870 – 28 May 1937) was an Austrian medical doctor, psychotherapist, and founder of the school of individual psychology.

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Amnesty International

Amnesty International (also referred to as Amnesty or AI) is an international non-governmental organization focused on human rights, with its headquarters in the United Kingdom.

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Coca-Cola

Coca-Cola, or Coke, is a carbonated soft drink with a cola flavor manufactured by the Coca-Cola Company.

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Consumer behaviour

Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.

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Davidsfonds

The Davidsfonds is a Catholic organisation in Flanders, Belgium with the purpose of promoting the Flemish culture in the areas of literature, history and art.

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Diplomatics

Diplomatics (in American English, and in most anglophone countries), or diplomatic (in British English), is a scholarly discipline centred on the critical analysis of documents: especially, historical documents.

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Distribution (marketing)

Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain.

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Entrepreneurship

Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones.

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Geraardsbergen

Geraardsbergen (Grammont) is a city and municipality located in the Denderstreek and in the Flemish Ardennes, the hilly southern part of the Belgian province of East Flanders.

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Ghent University

Ghent University (Universiteit Gent, abbreviated as UGent) is a public research university located in Ghent, Belgium.

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Heineken

Heineken Lager Beer (Heineken Pilsener), or simply Heineken, is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.

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InBev

InBev was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004.

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Ipsos

Ipsos Group S.A. (an acronym of Institut Public de Sondage d'Opinion Secteur) is a multinational market research and consulting firm with headquarters in Paris, France.

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Johnson & Johnson

Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange.

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Kevin Lane Keller

Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.

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Lannoo

Uitgeverij Lannoo Groep is a Belgian publishing group, based in Tielt, with assets in Belgium and the Netherlands.

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Marketing

Marketing is the act of satisfying and retaining customers.

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Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018).

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Plan International

Plan International is a development and humanitarian organisation based in the United Kingdom that works in over 75 countries across Africa, the Americas, and Asia, focusing on children’s rights.

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Psychoanalysis

PsychoanalysisFrom Greek: +. is a set of theories and therapeutic techniques"What is psychoanalysis? Of course, one is supposed to answer that it is many things — a theory, a research method, a therapy, a body of knowledge.

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Qualitative marketing research

Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.

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Synovate

Synovate was a market research company with more than 100 offices in 62 countries.

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Unilever

Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie.

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Volvo

The Volvo Group (Volvokoncernen; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg.

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VRT (broadcaster)

The VRT is the national public service broadcaster for the Flemish Community of Belgium.

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See also

People from Geraardsbergen

References

[1] https://en.wikipedia.org/wiki/Jan_Callebaut