Marketing engineering, the Glossary

Table of Contents

1. 63 relations: Advertising, Autoregressive moving-average model, Bass diffusion model, Benchmarking, Big data, Box–Jenkins method, Business value, Choice modelling, Cluster analysis, Computer, Conjoint analysis, Data mining, Decision model, Decision support system, Decision-making, Decomposition of time series, Delphi method, E-commerce, Econometric model, Estimation, Evaluation, Exponential smoothing, Factor analysis, Focus group, Gary Lilien, GE multifactorial analysis, Hierarchical organization, Input–output model, Internet, Linear discriminant analysis, Local area network, Management science, Market (economics), Market segmentation, Market share, Marketing, Marketing management, Marketing mix, Mathematical beauty, Mental model, Meta-analysis, Moving average, Neural network, Operations research, Outlier, Perceptual mapping, Positioning (marketing), Price, Pricing, Product design, ... Expand index (13 more) »

2. Marketing analytics

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

See Marketing engineering and Advertising

Autoregressive moving-average model

In the statistical analysis of time series, autoregressive–moving-average (ARMA) models provide a parsimonious description of a (weakly) stationary stochastic process in terms of two polynomials, one for the autoregression (AR) and the second for the moving average (MA).

See Marketing engineering and Autoregressive moving-average model

Bass diffusion model

The Bass model or Bass diffusion model was developed by Frank Bass.

See Marketing engineering and Bass diffusion model

Benchmarking

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies.

See Marketing engineering and Benchmarking

Big data

Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software.

See Marketing engineering and Big data

Box–Jenkins method

In time series analysis, the Box–Jenkins method, named after the statisticians George Box and Gwilym Jenkins, applies autoregressive moving average (ARMA) or autoregressive integrated moving average (ARIMA) models to find the best fit of a time-series model to past values of a time series.

See Marketing engineering and Box–Jenkins method

Business value

In management, business value is an informal term that includes all forms of value that determine the health and well-being of the firm in the long run.

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Choice modelling

Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts.

See Marketing engineering and Choice modelling

Cluster analysis

Cluster analysis or clustering is the task of grouping a set of objects in such a way that objects in the same group (called a cluster) are more similar (in some specific sense defined by the analyst) to each other than to those in other groups (clusters).

See Marketing engineering and Cluster analysis

Computer

A computer is a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations (computation).

See Marketing engineering and Computer

Conjoint analysis

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.

See Marketing engineering and Conjoint analysis

Data mining

Data mining is the process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems.

See Marketing engineering and Data mining

Decision model

A decision model in decision theory is the starting point for a decision method within a formal (axiomatic) system.

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Decision support system

A decision support system (DSS) is an information system that supports business or organizational decision-making activities.

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Decision-making

In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

See Marketing engineering and Decision-making

Decomposition of time series

The decomposition of time series is a statistical task that deconstructs a time series into several components, each representing one of the underlying categories of patterns.

See Marketing engineering and Decomposition of time series

Delphi method

The Delphi method or Delphi technique (also known as Estimate-Talk-Estimate or ETE) is a structured communication technique or method, originally developed as a systematic, interactive forecasting method that relies on a panel of experts.

See Marketing engineering and Delphi method

E-commerce

E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.

See Marketing engineering and E-commerce

Econometric model

Econometric models are statistical models used in econometrics.

See Marketing engineering and Econometric model

Estimation

Estimation (or estimating) is the process of finding an estimate or approximation, which is a value that is usable for some purpose even if input data may be incomplete, uncertain, or unstable.

See Marketing engineering and Estimation

Evaluation

In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards.

See Marketing engineering and Evaluation

Exponential smoothing

Exponential smoothing or exponential moving average (EMA) is a rule of thumb technique for smoothing time series data using the exponential window function.

See Marketing engineering and Exponential smoothing

Factor analysis

Factor analysis is a statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

See Marketing engineering and Factor analysis

Focus group

A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants.

See Marketing engineering and Focus group

Gary Lilien

Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets, the world's leading institution focusing on fostering research in B2B markets.

See Marketing engineering and Gary Lilien

GE multifactorial analysis

GE multifactorial analysis is a technique used in brand marketing and product management to help a company decide what products to add to its portfolio and which opportunities in the market they should continue to invest in.

See Marketing engineering and GE multifactorial analysis

Hierarchical organization

A hierarchical organization or hierarchical organisation (see spelling differences) is an organizational structure where every entity in the organization, except one, is subordinate to a single other entity.

See Marketing engineering and Hierarchical organization

Input–output model

In economics, an input–output model is a quantitative economic model that represents the interdependencies between different sectors of a national economy or different regional economies.

See Marketing engineering and Input–output model

Internet

The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices.

See Marketing engineering and Internet

Linear discriminant analysis

Linear discriminant analysis (LDA), normal discriminant analysis (NDA), or discriminant function analysis is a generalization of Fisher's linear discriminant, a method used in statistics and other fields, to find a linear combination of features that characterizes or separates two or more classes of objects or events.

See Marketing engineering and Linear discriminant analysis

Local area network

A local area network (LAN) is a computer network that interconnects computers within a limited area such as a residence, school, laboratory, university campus or office building.

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Management science

Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities.

See Marketing engineering and Management science

Market (economics)

In economics, a market is a composition of systems, institutions, procedures, social relations or infrastructures whereby parties engage in exchange.

See Marketing engineering and Market (economics)

Market segmentation

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments.

See Marketing engineering and Market segmentation

Market share is the percentage of the total revenue or sales in a market that a company's business makes up.

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Marketing

Marketing is the act of satisfying and retaining customers.

See Marketing engineering and Marketing

Marketing management

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

See Marketing engineering and Marketing management

Marketing mix

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.

See Marketing engineering and Marketing mix

Mathematical beauty

Mathematical beauty is the aesthetic pleasure derived from the abstractness, purity, simplicity, depth or orderliness of mathematics.

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Mental model

A mental model is an internal representation of external reality: that is, a way of representing reality within one's mind.

See Marketing engineering and Mental model

Meta-analysis is the statistical combination of the results of multiple studies addressing a similar research question.

See Marketing engineering and Meta-analysis

Moving average

In statistics, a moving average (rolling average or running average or moving mean or rolling mean) is a calculation to analyze data points by creating a series of averages of different selections of the full data set.

See Marketing engineering and Moving average

Neural network

A neural network is a group of interconnected units called neurons that send signals to one another.

See Marketing engineering and Neural network

Operations research

Operations research (operational research) (U.S. Air Force Specialty Code: Operations Analysis), often shortened to the initialism OR, is a discipline that deals with the development and application of analytical methods to improve decision-making. Marketing engineering and Operations research are Engineering disciplines.

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Outlier

In statistics, an outlier is a data point that differs significantly from other observations.

See Marketing engineering and Outlier

Perceptual mapping

Perceptual mapping or market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Marketing engineering and Perceptual mapping are marketing analytics.

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Positioning (marketing)

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.

See Marketing engineering and Positioning (marketing)

Price

A price is the (usually not negative) quantity of payment or compensation expected, required, or given by one party to another in return for goods or services.

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Pricing

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.

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Product design

Product design is the process of creating new products for sale businesses to its customers.

See Marketing engineering and Product design

Product forecasting

Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace.

See Marketing engineering and Product forecasting

Product testing

File:Consumer Reports - product testing - electric light longevity and brightness testing.tif| Testing electric light longevity and brightness testing File:Consumer Reports - product testing - television testing laboratory.tif| Television testing laboratory File:Consumer Reports - product testing - headphones in anechoic chamber.tif| Product testing headphones in an anechoic chamber Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.

See Marketing engineering and Product testing

Profit (economics)

In economics, profit is the difference between revenue that an economic entity has received from its outputs and total costs of its inputs, also known as surplus value.

See Marketing engineering and Profit (economics)

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively.

See Marketing engineering and Promotion (marketing)

Regression analysis

In statistical modeling, regression analysis is a set of statistical processes for estimating the relationships between a dependent variable (often called the 'outcome' or 'response' variable, or a 'label' in machine learning parlance) and one or more independent variables (often called 'predictors', 'covariates', 'explanatory variables' or 'features').

See Marketing engineering and Regression analysis

Sales

Sales are activities related to selling or the number of goods sold in a given targeted time period.

See Marketing engineering and Sales

Scenario planning

Scenario planning, scenario thinking, scenario analysis, scenario prediction and the scenario method all describe a strategic planning method that some organizations use to make flexible long-term plans.

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Science

Science is a strict systematic discipline that builds and organizes knowledge in the form of testable hypotheses and predictions about the world.

See Marketing engineering and Science

Survey (human research)

In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people.

See Marketing engineering and Survey (human research)

Targeted advertising

Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.

See Marketing engineering and Targeted advertising

Trade-off

A trade-off (or tradeoff) is a situational decision that involves diminishing or losing on quality, quantity, or property of a set or design in return for gains in other aspects.

See Marketing engineering and Trade-off

Value-in-use

Value-in-use is the net present value (NPV) of a cash flow or other benefits that an asset generates for a specific owner under a specific use.

See Marketing engineering and Value-in-use

Wide area network

A wide area network (WAN) is a telecommunications network that extends over a large geographic area.

See Marketing engineering and Wide area network

See also

Marketing analytics

• Active users
• Advertising adstock
• Buzz monitoring
• Cannibalization (marketing)
• Category development index (marketing)
• Category performance ratio
• Consumer behaviour
• Conversion tracking
• Customer acquisition cost
• Customer analytics
• Customer data platform
• Davie-Brown Index
• Fixed-asset turnover
• Gross rating point
• Logit analysis in marketing
• Manifold Data Mining Inc.
• Market share analysis
• Marketing accountability
• Marketing effectiveness
• Marketing engineering
• Marketing exposure
• Marketing information system
• Marketing metric audit protocol
• Marketing mix modeling
• Marketing plan
• Marketing science
• Marketing spending
• Mind share
• Mission-driven marketing
• Patronage concentration
• Perceptual mapping
• Predictive buying
• Preference regression
• RJMetrics
• Reach (advertising)
• Reflektion
• Relative market share
• Return on marketing investment
• Revenue management
• SERVQUAL
• Sales force compensation
• Simalto
• Square-inch analysis
• Tag management system

References

[1] https://en.wikipedia.org/wiki/Marketing_engineering

, Product forecasting, Product testing, Profit (economics), Promotion (marketing), Regression analysis, Sales, Scenario planning, Science, Survey (human research), Targeted advertising, Trade-off, Value-in-use, Wide area network.