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Marketing research, the Glossary

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.^[1]

123 relations: A/B testing, Ad tracking, Advertising research, American Marketing Association, Analysis of covariance, Arthur Nielsen, AttentionTracking, Bachelor of Business Administration, Big data, Brand, Brand awareness, Brand management, Business process, Business-to-business, Charles Coolidge Parlin, Choice modelling, Circana, Click-through rate, Communication, Competition, Computer, Concept testing, Conjoint analysis, Consumer, Consumer behaviour, Coolhunting, Copy testing, Customer satisfaction research, Daniel Defoe, Daniel Starch, Decision-making, Demand, Demography, Design of experiments, Distribution (marketing), E-commerce, Economic indicator, Economic sector, Enterprise feedback management, Ernest Dichter, Ethnography, Euromonitor International, Exit rate, Eye tracking, Financial analyst, Fixed value-added resource, Focus group, Frugging, Fugger family, Gallup, Inc., ... Expand index (73 more) »

A/B testing

A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology.

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Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

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Advertising research

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising.

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American Marketing Association

The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.

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Analysis of covariance

Analysis of covariance (ANCOVA) is a general linear model that blends ANOVA and regression.

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Arthur Nielsen

Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company.

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AttentionTracking

AttentionTracking is an attention measurement procedure.

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Bachelor of Business Administration

The Bachelor of Business Administration (BBA), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business administration, usually including advanced courses in business analytics, business communication, corporate finance, financial accounting, macroeconomics, management, management accounting, marketing, microeconomics, strategic management, supply chain management, and other key academic subjects associated with the academic discipline of business management.

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Big data

Big data primarily refers to data sets that are too large or complex to be dealt with by traditional data-processing application software.

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Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

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Brand awareness

Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.

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Brand management

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

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Business process

A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business goal) for a particular customer or customers.

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Business-to-business

Business-to-business (B2B or, in some countries, BtoB) is a situation where one business makes a commercial transaction with another.

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Charles Coolidge Parlin

Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post.

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Choice modelling

Choice modelling attempts to model the decision process of an individual or segment via revealed preferences or stated preferences made in a particular context or contexts.

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Circana

Circana, formerly known as IRI Worldwide and The NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research and technology company.

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Click-through rate

Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown.

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Communication

Communication is commonly defined as the transmission of information.

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Competition

Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game).

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Computer

A computer is a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations (computation).

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Concept testing

Concept testing (to be distinguished from pre-test markets and test markets which may be used at a later stage of product development research) is the process of using surveys (and sometimes qualitative methods) to evaluate consumer acceptance of a new product idea prior to the introduction of a product to the market.

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Conjoint analysis

Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (feature, function, benefits) that make up an individual product or service.

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Consumer

A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities.

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Consumer behaviour

Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services.

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Coolhunting

Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing where professionals make observations and predictions based on changes of new or existing "cool" cultural fads and trends.

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Copy testing

Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior.

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Customer satisfaction research

Customer satisfaction research is that area of marketing research, customer intelligence, and customer analytics which focuses on customers' perceptions with their shopping or purchase experience.

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Daniel Defoe

Daniel Defoe (born Daniel Foe; 1660 – 24 April 1731) was an English novelist, journalist, merchant, pamphleteer and spy.

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Daniel Starch

Daniel Starch (1883–1979) was an American psychologist and marketing researcher.

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Decision-making

In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

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Demand

In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time.

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Demography

Demography is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration.

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Design of experiments

The design of experiments (DOE or DOX), also known as experiment design or experimental design, is the design of any task that aims to describe and explain the variation of information under conditions that are hypothesized to reflect the variation.

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Distribution (marketing)

Distribution is the process of making a product or service available for the consumer or business user who needs it, and a distributor is a business involved in the distribution stage of the value chain.

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E-commerce

E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.

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Economic indicator

An economic indicator is a statistic about an economic activity.

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Economic sector

One classical breakdown of economic activity distinguishes three sectors.

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Enterprise feedback management

Enterprise feedback management (EFM) is a system of processes and software that enables organizations to centrally manage deployment of surveys while dispersing authoring and analysis throughout an organization.

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Ernest Dichter

Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace.

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Ethnography

Ethnography is a branch of anthropology and the systematic study of individual cultures.

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Euromonitor International

Euromonitor International Ltd is a London-based market research company founded in 1972.

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Exit rate

Exit rate is a term used in web site traffic analysis and oil and gas production, as well as a financial term.

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Eye tracking

Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head.

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Financial analyst

A financial analyst is a professional undertaking financial analysis for external or internal clients as a core feature of the job.

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Fixed value-added resource

In marketing, a fixed value-added resource (FVAR) is an item that, whilst seeming unrelated to the core product, adds value to the core product or service offering.

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Focus group

A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants.

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Frugging

In market research, frugging is "fund-raising under the guise of research".

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Fugger family

The House of Fugger is a German family that was historically a prominent group of European bankers, members of the fifteenth- and sixteenth-century mercantile patriciate of Augsburg, international mercantile bankers, and venture capitalists.

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Gallup, Inc.

Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide.

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Global marketing

Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives".

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Hypothesis

A hypothesis (hypotheses) is a proposed explanation for a phenomenon.

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Interview

An interview is a structured conversation where one participant asks questions, and the other provides answers.

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J. Walter Thompson

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Journal of Marketing Research

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association.

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Knowledge management

Knowledge management (KM) is the collection of methods relating to creating, sharing, using and managing the knowledge and information of an organization.

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List of marketing research firms

This is a list of marketing research firms.

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Management

Management (or managing) is the administration of organizations, whether they are a business, a nonprofit organization, or a government body through business administration, nonprofit management, or the political science sub-field of public administration respectively.

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Management information system

A management information system (MIS) is an information system used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization.

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Market economy

A market economy is an economic system in which the decisions regarding investment, production and distribution to the consumers are guided by the price signals created by the forces of supply and demand.

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Market environment

Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships.

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Market intelligence

Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring.

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Market research

Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. Marketing research and market research are business process.

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Market segmentation

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments.

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Market share is the percentage of the total revenue or sales in a market that a company's business makes up.

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Market structure

Market structure, in economics, depicts how firms are differentiated and categorised based on the types of goods they sell (homogeneous/heterogeneous) and how their operations are affected by external factors and elements.

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Marketing

Marketing is the act of satisfying and retaining customers. Marketing research and Marketing are business process.

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Marketing Accountability Standards Board

The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.

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Marketing effectiveness

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

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Marketing management

Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

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Marketing mix

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible.

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Marketing Research Association

The Marketing Research Association (MRA) merged with Council of American Survey Research Association (CASRO) to form the Insights Association in 2017.

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Marketing Research Institute International

The Marketing Research Institute International (MRII) is a non-profit institute affiliated with the University of Georgia and devoted to fulfilling the continuing educational needs of people worldwide in the marketing research profession.

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Marketing research mix

The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references).

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Marketing research process

The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished.

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Master of Business Administration

A Master of Business Administration (MBA; also Master in Business Administration) is a postgraduate degree focused on business administration.

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Master of Marketing Research

The Master of Marketing Research (MMR) is a graduate degree program that may be from one to three years in length.

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MaxDiff

The MaxDiff is a long-established theory in mathematical psychology with very specific assumptions about how people make choices: it assumes that respondents evaluate all possible pairs of items within the displayed set and choose the pair that reflects the maximum difference in preference or importance.

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Meta-analysis is the statistical combination of the results of multiple studies addressing a similar research question.

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Multidimensional scaling

Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a data set.

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Mystery shopping (related terms: mystery shopper, mystery consumer, mystery research, secret shopper and secret shopping and auditor) is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.

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Neuromarketing

Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.

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New product development

In business and engineering, product development or new product development (PD or NPD) covers the complete process of bringing a new product to market, renewing an existing product and introducing a product in a new market.

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Observational techniques

In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting.

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Online advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users.

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Online panel

An online panel is a group of selected research participants who have agreed to provide information at specified intervals over an extended period of time.

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Organization

An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution (formal organization), or an association—comprising one or more people and having a particular purpose.

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Personalized marketing

Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

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Positioning (marketing)

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.

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Price elasticity of demand

A good's price elasticity of demand (E_d, PED) is a measure of how sensitive the quantity demanded is to its price.

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Pricing

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.

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Product (business)

In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer.

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Product differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market.

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Project manager

A project manager is a professional in the field of project management.

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Projective test

In psychology, a projective test is a personality test designed to let a person respond to ambiguous stimuli, presumably revealing hidden emotions and internal conflicts projected by the person into the test.

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Propaganda

Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented.

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Psychographics

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

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Psychology

Psychology is the scientific study of mind and behavior.

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Public policy

Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs.

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Qualitative marketing research

Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.

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Qualitative property

Qualitative properties are properties that are observed and can generally not be measured with a numerical result.

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Quantitative marketing research

Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.

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Quantitative research

Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data.

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Questionnaire construction

Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic.

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Reliability (statistics)

In statistics and psychometrics, reliability is the overall consistency of a measure.

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Sampling (statistics)

In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population.

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Secondary research

Secondary research involves the summary, collation and/or synthesis of existing research.

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A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors.

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Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory.

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References

[1] https://en.wikipedia.org/wiki/Marketing_research

Also known as Consumer research, History of marketing research, Marketing Analyst, Marketing reserch, Technical market research.

, Global marketing, Hypothesis, Interview, J. Walter Thompson, Journal of Marketing Research, Knowledge management, List of marketing research firms, Management, Management information system, Market economy, Market environment, Market intelligence, Market research, Market segmentation, Market share, Market structure, Marketing, Marketing Accountability Standards Board, Marketing communications, Marketing effectiveness, Marketing management, Marketing mix, Marketing Research Association, Marketing Research Institute International, Marketing research mix, Marketing research process, Master of Business Administration, Master of Marketing Research, MaxDiff, Meta-analysis, Multidimensional scaling, Mystery shopping, Neuromarketing, New product development, Observational techniques, Online advertising, Online panel, Organization, Personalized marketing, Positioning (marketing), Price elasticity of demand, Pricing, Product (business), Product differentiation, Project manager, Projective test, Propaganda, Psychographics, Psychology, Public policy, Qualitative marketing research, Qualitative property, Quantitative marketing research, Quantitative research, Questionnaire construction, Reliability (statistics), Sampling (statistics), Secondary research, Social network, Social network analysis, Sociology, Software, SRI International, Statistics, Sugging, Survey methodology, Target market, Test market, Tin toy, Translation, Validity (statistics), Viral marketing research, Web analytics.

Marketing research, the Glossary

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References