Opinion Research Corporation, the Glossary
Opinion Research Corporation is a demographic, health, and market research company based in Princeton, New Jersey, US.[1]
Table of Contents
25 relations: Asia–Pacific, Boston, Chicago, Claude E. Robinson, CNN, Competitive intelligence, Customer engagement, Data Axle, Employee engagement, ESOMAR, George Gallup, Insights Association, Lake Capital, Market research, Market Research Society, Marketing research, Minneapolis, New York City, New York Stock Exchange, NYSE Euronext, Princeton, New Jersey, Reputation management, Research, Seattle, Washington, D.C..
Asia–Pacific
The Asia–Pacific (APAC) is the region of the world adjoining the western Pacific Ocean.
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Boston
Boston, officially the City of Boston, is the capital and most populous city in the Commonwealth of Massachusetts in the United States.
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Chicago
Chicago is the most populous city in the U.S. state of Illinois and in the Midwestern United States.
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Claude E. Robinson
Claude E. Robinson (1900–1961) was an American pioneer in advertising research and opinion survey research techniques.
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CNN
Cable News Network (CNN) is a multinational news channel and website operating from Midtown Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the Manhattan-based media conglomerate Warner Bros. Discovery (WBD), CNN was the first television channel to provide 24-hour news coverage and the first all-news television channel in the United States.
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Competitive intelligence
Competitive intelligence (CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance.
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Customer engagement
Customer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels.
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Data Axle
Data Axle, formerly Infogroup, is a provider of data, technology and marketing services for salespeople, marketers, and professionals.
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Employee engagement
Employee engagement is a fundamental concept in the effort to understand and describe, both qualitatively and quantitatively, the nature of the relationship between an organization and its employees.
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ESOMAR
ESOMAR is a global membership association for market research and insights that was founded in 1947.
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George Gallup
George Horace Gallup (November 18, 1901 – July 26, 1984) was an American pioneer of survey sampling techniques and inventor of the Gallup poll, a successful statistical method of survey sampling for measuring public opinion.
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Insights Association
The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the Marketing Research Association (MRA) in January 2017 with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S.
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Lake Capital
Lake Capital Partners is a private equity firm focused on growth capital and leveraged buyout investments in lower middle market companies across a range of service businesses.
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Market research
Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need.
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Market Research Society
The Market Research Society is a professional body for market research based in London, England.
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Marketing research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.
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Minneapolis
Minneapolis, officially the City of Minneapolis, is a city in and the county seat of Hennepin County, Minnesota, United States. With a population of 429,954, it is the state's most populous city as of the 2020 census. It occupies both banks of the Mississippi River and adjoins Saint Paul, the state capital of Minnesota.
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New York City
New York, often called New York City (to distinguish it from New York State) or NYC, is the most populous city in the United States.
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New York Stock Exchange
The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City.
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NYSE Euronext
NYSE Euronext, Inc. was a transatlantic multinational financial services corporation that operated multiple securities exchanges, including the New York Stock Exchange, Euronext and NYSE Arca (formerly known as ArcaEx).
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Princeton, New Jersey
Princeton is a borough in Mercer County, in the U.S. state of New Jersey.
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Reputation management
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation.
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Research
Research is "creative and systematic work undertaken to increase the stock of knowledge".
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Seattle
Seattle is a seaport city on the West Coast of the United States.
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Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States.
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References
[1] https://en.wikipedia.org/wiki/Opinion_Research_Corporation
Also known as NWC Opinion Research, ORC International, Opinion Research.