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Prize (marketing), the Glossary

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products (or available from the retailer at the time of purchase) that are included in the price of the product (at no extra cost) with the intent to boost sales, similar to toys in kid's meals.^[1]

64 relations: American comic book, American Tobacco Company, Andrew Peck (businessman), Bakugan Battle Brawlers, Baseball card, Bazooka Joe, Bowman (brand), Brach's, Cereal box prize, Chocopunch, Cigarette card, CoCo Wheats, Collectable, Compañía Nacional de Chocolates de Perú S.A., Corn flakes, Cracker Jack, Dime (United States coin), El Chavo del Ocho, Frank Buck (animal collector), Frito-Lay, Garbage Pail Kids, General Mills, Glassine, Goudey, Hopalong Cassidy, Injection moulding, Kids' meal, Kodak, Lancaster Caramel Company, Lenticular lens, Lenticular printing, Loyalty marketing, MOM Brands, Nabisco, Nestlé, Non-sports trading card, Nosco Plastics, Ovaltine, PBS, Pep (cereal), Pillsbury (brand), Pin-back button, Pinnacle Brands, Post Consumer Brands, Premium (marketing), Quaker Oats Company, Slurpee, Star Wars in other media, Sticker, Sy Berger, ... Expand index (14 more) »

American comic book

An American comic book is a thin periodical originating in the United States, on average 32 pages, containing comics.

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American Tobacco Company

The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter, Goodwin & Company, and Kinney Brothers.

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Andrew Peck (businessman)

Andrew Peck (October 15, 1836 – March 21, 1918) was an American businessman who founded Peck & Snyder, a purveyor of sporting goods, in 1866.

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Bakugan Battle Brawlers

is a Japanese-Canadian anime television series produced by TMS Entertainment, Dentsu Inc., and Nelvana Limited under the direction of Mitsuo Hashimoto.

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Baseball card

A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic.

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Bazooka Joe

Bazooka Joe is a comic strip character featured on small comics included in individually wrapped pieces of Bazooka bubble gum. He wears a black eyepatch, lending him a distinctive appearance. He is one of the more recognizable American advertising characters of the 20th century, due to worldwide distribution, and one of the few associated with a candy.

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Bowman (brand)

Bowman is a brand of trading cards owned by Topps.

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Brach's

Brach's is a candy and sweets brand of Ferrara Candy Company.

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Cereal box prize

A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prize (marketing) and cereal box prize are Collecting, customer loyalty programs and marketing techniques.

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Chocopunch

Chocopunch is a popular name-brand retail confection product made in Peru under the Winter's brand owned by Compañía Nacional de Chocolates de Perú S.A. The Chocopunch brand was registered in Peru in 1995 and started production in 1997 by Lima-based Good Foods S.A. which was purchased on February 1, 2007 by Colombia-based Grupo Nacional de Chocolates through its Peruvian subsidiary Compañía Nacional de Chocolates de Perú S.A..

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Cigarette card

Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands. Prize (marketing) and cigarette card are Collecting.

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CoCo Wheats

CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings.

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Collectable

A collectable (collectible or collector's item) is any object regarded as being of value or interest to a collector. Prize (marketing) and collectable are Collecting.

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Compañía Nacional de Chocolates de Perú S.A.

Compañía Nacional de Chocolates de Perú S.A. (National Chocolates Company of Peru) is a food and beverage company headquartered in Lima, Peru.

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Corn flakes

Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize).

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Cracker Jack

Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn and peanuts, well known for being packaged with a prize of trivial value inside.

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Dime (United States coin)

The dime, in United States usage, is a ten-cent coin, one tenth of a United States dollar, labeled formally as "one dime".

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El Chavo del Ocho

El Chavo (English: The Kid or The Boy, but chavo also meaning "cent"); — also known as El Chavo del Ocho (English: The Kid or The Boy from number Eight) during its earliest episodes – is a Mexican television sitcom series created by Roberto Gómez Bolaños (Chespirito) and produced by Televisa.

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Frank Buck (animal collector)

Frank Howard Buck (March 17, 1884 – March 25, 1950) was an American hunter, animal collector, and author, as well as a film actor, director, and producer.

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Frito-Lay

Frito-Lay, Inc. is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

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Garbage Pail Kids

Garbage Pail Kids is a series of sticker trading cards produced by the Topps Company, originally released in 1985 and designed to parody the Cabbage Patch Kids dolls, which were popular at the time. Prize (marketing) and Garbage Pail Kids are Collecting.

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General Mills

General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores.

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Glassine

Glassine is a smooth and glossy paper that is air-, water-, and grease-resistant.

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Goudey

The Goudey Gum Company was an American chewing gum company started in 1919.

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Hopalong Cassidy

Hopalong Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of short stories and novels based on the character.

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Injection moulding

Injection moulding (U.S. spelling: injection molding) is a manufacturing process for producing parts by injecting molten material into a mould, or mold.

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Kids' meal

The kids' meal or children's meal is a fast food combination meal tailored to and marketed to children.

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Kodak

The Eastman Kodak Company, referred to simply as Kodak, is an American public company that produces various products related to its historic basis in film photography.

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Lancaster Caramel Company

The Lancaster Caramel Company of Lancaster, Pennsylvania, was founded by Milton S. Hershey in 1886.

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Lenticular lens

A lenticular lens is an array of lenses, designed so that when viewed from slightly different angles, different parts of the image underneath are shown.

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Lenticular printing

Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles.

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Loyalty marketing

Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Prize (marketing) and Loyalty marketing are customer loyalty programs.

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MOM Brands

MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, headquartered in Northfield, Minnesota.

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Nabisco

Nabisco (abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey.

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Nestlé

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland.

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Non-sports trading card

Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects.

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Nosco Plastics

Nosco Plastics, Inc. (commonly called NOSCO, the mark used on its molded products) was the plastics molding division of National Organ Supply Company created in 1934 to make plastic parts for electric organs and was located at 1701 Gaskell Avenue, Erie, Pennsylvania, 16503.

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Ovaltine

Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (blue packaging in the United States), sugar (except in Switzerland), and whey.

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PBS

The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Crystal City, Virginia.

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Pep (cereal)

Pep was a brand of whole-wheat breakfast cereal produced by the Kellogg Company, and introduced in 1923, which became the first to be fortified with vitamins B and D in 1938.

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Pillsbury (brand)

The Pillsbury Company is a US-based company that was one of the world's largest cake manufacturers and producers of grain and other foodstuffs until it was bought by General Mills in 2001.

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Pin-back button

A pin-back button or pinback button, pin button, button badge, or simply pin-back or badge, is a button or badge that can be temporarily fastened to the surface of a garment using a safety pin, or a pin formed from wire, a clutch or other mechanism. Prize (marketing) and pin-back button are Collecting.

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Pinnacle Brands

Pinnacle Brands, Inc. was a US-based manufacturing company of trading cards, focused on sports-related items.

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Post Consumer Brands

Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.

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Premium (marketing)

In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. Prize (marketing) and premium (marketing) are customer loyalty programs and marketing techniques.

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Quaker Oats Company

The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois.

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Slurpee

Slurpee is the brand name for carbonated slushies sold by 7-Eleven and its subsidiaries A-Plus, Speedway, & Stripes Convenience Stores.

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Star Wars has been expanded to media other than the original films.

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Sticker

A sticker is a type of label: a piece of printed paper, plastic, vinyl, or other material with temporary or permanent pressure sensitive adhesive on one side.

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Sy Berger

Seymour Perry Berger (July 12, 1923 – December 14, 2014) was an employee of the Topps company for over 50 years.

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T206

T206 is a tobacco card set issued from 1909 to 1911 in cigarette and loose tobacco packs through 16 different brands owned by the American Tobacco Company.

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T206 Honus Wagner

The T206 Honus Wagner baseball card depicts the Pittsburgh Pirates' Honus Wagner, known as "The Flying Dutchman", a dead-ball era baseball player who is widely considered to be one of the best players of all time.

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Tattoo

A tattoo is a form of body modification made by inserting tattoo ink, dyes, and/or pigments, either indelible or temporary, into the dermis layer of the skin to form a design.

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Tazos

Tazos are disks that were distributed as promotional items with products of Frito-Lay and its subsidiaries around the world.

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Tea in the United Kingdom

Since the 17th century, the United Kingdom has been one of the world's largest tea consumers, with an average annual per capita supply of.

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Topps

The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles.

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Toy

A toy or plaything is an object that is used primarily to provide entertainment.

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Trade card

A trade card is a small card, similar to a visiting card, formerly distributed to advertise businesses.

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Trading card

A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other text (attacks, statistics, or trivia).

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References

[1] https://en.wikipedia.org/wiki/Prize_(marketing)

Also known as Promotional toy.

, T206, T206 Honus Wagner, Tattoo, Tazos, Tea in the United Kingdom, Topps, Toy, Trade card, Trading card, W.D. & H.O. Wills, Wacky Packages, Will Keith Kellogg, Winter's, 7-Eleven.

Prize (marketing), the Glossary

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References