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Purplewashing, the Glossary

Purplewashing is a compound word modeled on the term whitewash.^[1]

26 relations: Astroturfing, Brigitte Vasallo, Commodity feminism, Compound (linguistics), Dove Campaign for Real Beauty, Ethnocentrism, Feminism, Feminist capitalism, Femonationalism, Gender equality, Greenwashing, Homonationalism, Intersectionality, Islamic feminism, Islamophobia, June Fernández, Marketing, MeToo movement, Pinkwashing (LGBT), Politics, Postcolonialism, Redwashing, SHE Media, Toxic masculinity, Whitewashing (censorship), Xenophobia.
Feminist economics

Astroturfing

Astroturfing is the practice of hiding the sponsors of a message or organization (e.g., political, advertising, religious, or public relations) to make it appear as though it originates from, and is supported by, grassroots participants.

See Purplewashing and Astroturfing

Brigitte Vasallo

Brigitte Vasallo (born 1973 in Spain) is a Spanish writer and antiracist, feminist and LGBTI activist, specially known for her critique of gendered islamophobia, purplewashing and homonationalism, as well as for the defence of polyamory in affective relationships.

See Purplewashing and Brigitte Vasallo

Commodity feminism

Commodity feminism theorizes that the mass media appropriates feminism for commercial purposes, using it as a vehicle to sell consumer products and services. Purplewashing and Commodity feminism are feminist economics.

See Purplewashing and Commodity feminism

Compound (linguistics)

In linguistics, a compound is a lexeme (less precisely, a word or sign) that consists of more than one stem.

See Purplewashing and Compound (linguistics)

Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children.

See Purplewashing and Dove Campaign for Real Beauty

Ethnocentrism

Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of using the standards of the particular culture involved.

See Purplewashing and Ethnocentrism

Feminism

Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes.

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Feminist capitalism

Purple capitalism or feminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy. Purplewashing and feminist capitalism are feminist economics.

See Purplewashing and Feminist capitalism

Femonationalism

Femonationalism, sometimes known as feminationalism, is the association between a nationalist ideology and some feminist ideas, especially when driven by xenophobic motivations.

See Purplewashing and Femonationalism

Gender equality

Gender equality, also known as sexual equality or equality of the sexes, is the state of equal ease of access to resources and opportunities regardless of gender, including economic participation and decision-making; and the state of valuing different behaviors, aspirations, and needs equally, regardless of gender.

See Purplewashing and Gender equality

Greenwashing

Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly.

See Purplewashing and Greenwashing

Homonationalism

Homonationalism is the favorable association between a nationalist ideology and LGBT people or their rights.

See Purplewashing and Homonationalism

Intersectionality

Intersectionality is a sociological analytical framework for understanding how groups' and individuals' social and political identities result in unique combinations of discrimination and privilege.

See Purplewashing and Intersectionality

Islamic feminism

Islamic feminism is a form of feminism concerned with the role of women in Islam.

See Purplewashing and Islamic feminism

Islamophobia

Islamophobia is the irrational fear of, hostility towards, or prejudice against the religion of Islam or Muslims in general.

See Purplewashing and Islamophobia

June Fernández

June Fernández Casete (born 7 December 1984) is a Spanish journalist.

See Purplewashing and June Fernández

Marketing

Marketing is the act of satisfying and retaining customers.

See Purplewashing and Marketing

MeToo movement

#MeToo is a social movement and awareness campaign against sexual abuse, sexual harassment and rape culture, in which people publicize their experiences of sexual abuse or sexual harassment.

See Purplewashing and MeToo movement

Pinkwashing (LGBT)

Pinkwashing, also known as rainbow-washing, is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion, including LGBT marketing.

See Purplewashing and Pinkwashing (LGBT)

Politics

Politics is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status.

See Purplewashing and Politics

Postcolonialism

Postcolonialism (also post-colonial theory) is the critical academic study of the cultural, political and economic legacy of colonialism and imperialism, focusing on the impact of human control and exploitation of colonized people and their lands.

See Purplewashing and Postcolonialism

Redwashing

Redwashing, derived from combining red with whitewashing, is the practice of a state, organization, political party, or company presenting itself as progressive and concerned about social equality and justice, in order to use this perception for public relations or economic gain.

See Purplewashing and Redwashing

SHE Media (formerly known as SheKnows Media) is an American digital media company.

See Purplewashing and SHE Media

References

[1] https://en.wikipedia.org/wiki/Purplewashing

Also known as Femvertising.