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Real-time bidding, the Glossary

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets.^[1]

14 relations: Ad exchange, Advertising inventory, Auction, Demand-side platform, Digiday, Digital display advertising, General Data Protection Regulation, Header bidding, Impression (online media), Information Commissioner's Office, Interactive Advertising Bureau, Mobile advertising, National data protection authority, Supply-side platform.
Online advertising methods
Online auction

Ad exchange

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Real-time bidding and ad exchange are online advertising.

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Advertising inventory

Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.

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An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder.

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Demand-side platform

A demand-side platform (DSP) is a concept that combines various software solutions for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. Real-time bidding and demand-side platform are online advertising.

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Digiday

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese.

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Digital display advertising

Digital display advertising is online graphic advertising through banners, text, images, video, and audio. Real-time bidding and Digital display advertising are online advertising methods.

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General Data Protection Regulation

The General Data Protection Regulation (abbreviated GDPR) is a European Union regulation on information privacy in the European Union (EU) and the European Economic Area (EEA).

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Header bidding is a programmatic advertising strategy where publishers offer their ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers. Real-time bidding and Header bidding are online advertising methods.

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An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Real-time bidding and impression (online media) are online advertising.

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Information Commissioner's Office

The Information Commissioner's Office (ICO) is a non-departmental public body which reports directly to the Parliament of the United Kingdom and is sponsored by the Department for Science, Innovation and Technology.

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Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

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Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

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There are several national data protection authorities across the world, tasked with protecting information privacy.

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Supply-side platform

A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Real-time bidding and supply-side platform are online advertising.

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References

[1] https://en.wikipedia.org/wiki/Real-time_bidding

Also known as Real Time Bidding.