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Share of voice, the Glossary

Index Share of voice

Share of Voice in advertising is a measurement model within advertising.[1]

Table of Contents

  1. 17 relations: Advertising, Advertising campaign, Advertorial, Brand, Brokered programming, Click fraud, Cost per impression, E-reader, Electronic publishing, Inventory, Market segmentation, Market share, Pay-per-click, Pay-to-play, Product placement, Revenue, Target audience.

  2. Audience measurement

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service.

See Share of voice and Advertising

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

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Advertorial

An advertorial is an advertisement in the form of editorial content.

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Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

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Brokered programming

Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials. Share of voice and Brokered programming are advertising.

See Share of voice and Brokered programming

Click fraud

Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising.

See Share of voice and Click fraud

Cost per impression

Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. Share of voice and cost per impression are advertising.

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E-reader

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.

See Share of voice and E-reader

Electronic publishing

Electronic publishing (also referred to as e-publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues.

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Inventory

Inventory (American English) or stock (British English) refers to the goods and materials that a business holds for the ultimate goal of resale, production or utilisation.

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Market segmentation

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments.

See Share of voice and Market segmentation

Market share is the percentage of the total revenue or sales in a market that a company's business makes up.

See Share of voice and Market share

Pay-per-click

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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Pay-to-play

Pay-to-play, sometimes pay-for-play or P2P, is a phrase used for a variety of situations in which money is exchanged for services or the privilege to engage in certain activities.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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Revenue

In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business.

See Share of voice and Revenue

Target audience

The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.

See Share of voice and Target audience

See also

Audience measurement

References

[1] https://en.wikipedia.org/wiki/Share_of_voice