Tag management system, the Glossary

Table of Contents

1. 6 relations: Adobe Experience Cloud, List of Google products, Sandbox (software development), Spy pixel, Tealium, Web beacon.

2. Marketing analytics
3. Services marketing

Adobe Experience Cloud

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe. Tag management system and Adobe Experience Cloud are web analytics.

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List of Google products

The following is a list of products, services, and apps provided by Google.

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Sandbox (software development)

A sandbox is a testing environment that isolates untested code changes and outright experimentation from the production environment or repository in the context of software development, including web development, automation, revision control, configuration management (see also change management), and patch management.

See Tag management system and Sandbox (software development)

Spy pixel

Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded.

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Tealium

Tealium is a US headquartered American company founded in 2008 in San Diego, California that sells enterprise tag management, an API hub, a customer data platform with machine learning, and data management products.

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Web beacon

A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. Tag management system and web beacon are web analytics.

See Tag management system and Web beacon

See also

Marketing analytics

• Active users
• Advertising adstock
• Buzz monitoring
• Cannibalization (marketing)
• Category development index (marketing)
• Category performance ratio
• Consumer behaviour
• Conversion tracking
• Customer acquisition cost
• Customer analytics
• Customer data platform
• Davie-Brown Index
• Fixed-asset turnover
• Gross rating point
• Logit analysis in marketing
• Manifold Data Mining Inc.
• Market share analysis
• Marketing accountability
• Marketing effectiveness
• Marketing engineering
• Marketing exposure
• Marketing information system
• Marketing metric audit protocol
• Marketing mix modeling
• Marketing plan
• Marketing science
• Marketing spending
• Mind share
• Mission-driven marketing
• Patronage concentration
• Perceptual mapping
• Predictive buying
• Preference regression
• RJMetrics
• Reach (advertising)
• Reflektion
• Relative market share
• Return on marketing investment
• Revenue management
• SERVQUAL
• Sales force compensation
• Simalto
• Square-inch analysis
• Tag management system

Services marketing

• Behavioral script
• Customer data platform
• Customer experience
• Customer relationship management
• Customer satisfaction
• Customer satisfaction research
• Customer service
• Customer service training
• Customer support
• Destination marketing organization
• Functional branding
• IT service management
• Industrialization of services business model
• Inseparability
• Intangibility
• LANDR
• Night service (telephony)
• Perishability
• Professional services automation
• Quality of service
• Relationship marketing
• SERVQUAL
• Service (business)
• Service blueprint
• Service climate
• Service delivery framework
• Service design
• Service innovation
• Service mark
• Service mark symbol
• Service quality
• Service recovery
• Service recovery paradox
• Service system
• Service–profit chain
• Service-dominant logic
• Service-level agreement
• Services marketing
• Servicescape
• Sports marketing
• Tag management system

References

[1] https://en.wikipedia.org/wiki/Tag_management_system

Also known as Tag Management Systems.