Unique selling proposition, the Glossary

Table of Contents

1. 46 relations: Advertising, Advertising campaign, Advertising management, Anacin, Apple Inc., Brand, Brand awareness, Business, Business Model Canvas, Caffeine, Commodity, Competition, Competitive advantage, Creative executive, Customer, Desktop computer, Domino's, FedEx, Fungibility, Harvard Business School, Head & Shoulders, Killer application, M&M's, Mac Pro, Market share, Marketing, Marketing communications, Marketing strategy, MetLife, Personal branding, Point of difference, Product (business), Promotion (marketing), Promotional mix, Puffery, Rosser Reeves, Slogan, Southwest Airlines, Technological innovation, Ted Bates (executive), Television advertisement, Theodore Levitt, Value proposition, Walmart, Yale University, Zinc pyrithione.

2. Uniqueness

Advertising

Advertising is the practice and techniques employed to bring attention to a product or service. Unique selling proposition and Advertising are promotion and marketing communications.

See Unique selling proposition and Advertising

Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Unique selling proposition and advertising campaign are advertising techniques, marketing techniques and promotion and marketing communications.

See Unique selling proposition and Advertising campaign

Advertising management

Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy. Unique selling proposition and advertising management are advertising techniques.

See Unique selling proposition and Advertising management

Anacin

Anacin is an American brand of analgesic that is manufactured by Prestige Consumer Healthcare.

See Unique selling proposition and Anacin

Apple Inc.

Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley.

See Unique selling proposition and Apple Inc.

Brand

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.

See Unique selling proposition and Brand

Brand awareness

Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.

See Unique selling proposition and Brand awareness

Business

Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services).

See Unique selling proposition and Business

Business Model Canvas

The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.

See Unique selling proposition and Business Model Canvas

Caffeine

Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class.

See Unique selling proposition and Caffeine

Commodity

In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.

See Unique selling proposition and Commodity

Competition

Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game).

See Unique selling proposition and Competition

Competitive advantage

In business, a competitive advantage is an attribute that allows an organization to outperform its competitors.

See Unique selling proposition and Competitive advantage

Creative executive

In film production, a creative executive (often called CE for short) is a studio executive tasked with reading scripts and finding source material which can be turned into motion picture content (feature films, television series, television films).

See Unique selling proposition and Creative executive

Customer

In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or an idea, obtained from a seller, vendor, or supplier via a financial transaction or an exchange for money or some other valuable consideration.

See Unique selling proposition and Customer

Desktop computer

A desktop computer (often abbreviated desktop) is a personal computer designed for regular use at a stationary location on or near a desk (as opposed to a portable computer) due to its size and power requirements.

See Unique selling proposition and Desktop computer

Domino's

Domino's Pizza, Inc., commonly referred to as Domino's, is an American multinational pizza restaurant chain founded in 1960.

See Unique selling proposition and Domino's

FedEx

FedEx Corporation, originally Federal Express Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee.

See Unique selling proposition and FedEx

Fungibility

In economics and law, fungibility is the property of a good or a commodity whose individual units are essentially interchangeable.

See Unique selling proposition and Fungibility

Harvard Business School

Harvard Business School (HBS) is the graduate business school of Harvard University, a private Ivy League research university.

See Unique selling proposition and Harvard Business School

Head & Shoulders

Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble.

See Unique selling proposition and Head & Shoulders

Killer application

A killer application (often shortened to killer app) is any software that is so necessary or desirable that it proves the core value of some larger technology, such as its host computer hardware, video game console, software platform, or operating system.

See Unique selling proposition and Killer application

M&M's

M&M's are color-varied sugar-coated dragée chocolate confectionery, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M's.

See Unique selling proposition and M&M's

Mac Pro

Mac Pro is a series of workstations and servers for professionals made by Apple Inc. since 2006.

See Unique selling proposition and Mac Pro

Market share is the percentage of the total revenue or sales in a market that a company's business makes up.

See Unique selling proposition and Market share

Marketing

Marketing is the act of satisfying and retaining customers. Unique selling proposition and Marketing are promotion and marketing communications.

See Unique selling proposition and Marketing

Marketing communications

Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. Unique selling proposition and marketing communications are promotion and marketing communications.

See Unique selling proposition and Marketing communications

Marketing strategy

Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. Unique selling proposition and Marketing strategy are marketing techniques.

See Unique selling proposition and Marketing strategy

MetLife

MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates.

See Unique selling proposition and MetLife

Personal branding

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.

See Unique selling proposition and Personal branding

Point of difference

A point of difference is a factor of products or services that establishes differentiation. Unique selling proposition and point of difference are Uniqueness.

See Unique selling proposition and Point of difference

Product (business)

In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer.

See Unique selling proposition and Product (business)

In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. Unique selling proposition and promotion (marketing) are promotion and marketing communications.

See Unique selling proposition and Promotion (marketing)

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. Unique selling proposition and promotional mix are promotion and marketing communications.

See Unique selling proposition and Promotional mix

Puffery

In colloquial language, puffery refers to exaggerated or false praise.

See Unique selling proposition and Puffery

Rosser Reeves

Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients.

See Unique selling proposition and Rosser Reeves

Slogan

A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

See Unique selling proposition and Slogan

Southwest Airlines

Southwest Airlines Co. is a major airline in the United States that operates on a low-cost carrier model.

See Unique selling proposition and Southwest Airlines

Technological innovation

Technological innovation is an extended concept of innovation.

See Unique selling proposition and Technological innovation

Ted Bates (executive)

Theodore Lewis Bates (September 11, 1901 – May 30, 1972) was an American advertising executive who founded a worldwide advertising agency that bears his name: Ted Bates Inc.

See Unique selling proposition and Ted Bates (executive)

Television advertisement

A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. Unique selling proposition and television advertisement are advertising techniques and promotion and marketing communications.

See Unique selling proposition and Television advertisement

Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School.

See Unique selling proposition and Theodore Levitt

Value proposition

In marketing, a company’s value proposition is the full mix of benefits or economic value which it promises to deliver to the current and future customers (i.e., a market segment) who will buy their products and/or services.

See Unique selling proposition and Value proposition

Walmart

Walmart Inc. (formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States, headquartered in Bentonville, Arkansas.

See Unique selling proposition and Walmart

Yale University

Yale University is a private Ivy League research university in New Haven, Connecticut.

See Unique selling proposition and Yale University

Zinc pyrithione

Zinc pyrithione (or pyrithione zinc) is a coordination complex of zinc.

See Unique selling proposition and Zinc pyrithione

See also

Uniqueness

• Exceptionalism
• Monotypic taxa
• Point of difference
• Unicity (philosophy)
• Unique selling proposition
• Uniqueness

References

[1] https://en.wikipedia.org/wiki/Unique_selling_proposition

Also known as Selling point, USP (marketing), UVP, Unique Selling Point, Unique value proposition.