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User intent, the Glossary

Index User intent

User intent, otherwise known as query intent or search intent, is the identification and categorization of what a user online intended or wanted to find when they typed their search terms into an online web search engine for the purpose of search engine optimisation or conversion rate optimisation.[1]

Table of Contents

  1. 15 relations: Amazon (company), Conversion rate optimization, Fact-checking, Google Search, Homonym, Intent marketing, Keyword research, List of search engines, Local search (Internet), Mobile marketing, Principle of least astonishment, Search engine, Search engine optimization, Search engine results page, Web query.

  2. Internet search

Amazon (company)

Amazon.com, Inc., doing business as Amazon, is an American multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.

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Conversion rate optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details).

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Fact-checking

Fact-checking is the process of verifying the factual accuracy of questioned reporting and statements.

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Google Search (also known simply as Google or Google.com) is a search engine operated by Google.

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Homonym

In linguistics, homonyms are words which are either homographs—words that have the same spelling (regardless of pronunciation)—or homophones—words that have the same pronunciation (regardless of spelling)—or both.

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Intent marketing

Intent marketing is about marketing a product or a service based on consumers' intent to adopt, purchase or consume that particular service which the subscriber may have explicitly or implicitly conveyed.

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Keyword research

Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. User intent and Keyword research are search engine optimization.

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List of search engines

Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases.

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Local search (Internet)

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

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Mobile marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.

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Principle of least astonishment

In user interface design and software design, the principle of least astonishment (POLA), also known as principle of least surprise, proposes that a component of a system should behave in a way that most users will expect it to behave, and therefore not astonish or surprise users.

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Search engine

A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query.

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Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

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Search engine results page

A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. User intent and search engine results page are search engine optimization.

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Web query

A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. User intent and web query are Internet search.

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See also

Internet search

References

[1] https://en.wikipedia.org/wiki/User_intent

Also known as Intent classification, Intent detection, Query intent, Search intent.