Viral marketing, the Glossary

Table of Contents

1. 107 relations: Adobe Flash, Advergame, Aimee Song, Algorithm, ALS, Andreas Kaplan, Basic reproduction number, Bill Gates, Blendtec, Blog, Brand engagement, Brandable software, Burger King, BuzzFeed, Cellular network, Clickbait, Clio Awards, Content marketing, Decision-making, Digital marketing, Direct marketing, Dollar Shave Club, Douglas Rushkoff, Draper Fisher Jurvetson, Ebook, Eepybird, Email, Epidemic, Epidemiology, Exponential function, Facebook, Fast Company, Ghostface (Scream), Grimace Shake, Growth hacking, Guerrilla marketing, Guru, Ice Bucket Challenge, Image, Influencer marketing, Internet, Jeffrey Rayport, John Gruber, Justin Bieber, K-factor (marketing), Mainstream media, Marcus Montana, Mark Zuckerberg, Mashable, McDonald's, ... Expand index (57 more) »

2. Cultural trends
3. Memetics
4. Publicity stunts

Adobe Flash

Adobe Flash (formerly Macromedia Flash and FutureSplash) is a discontinuedexcept in China, where it continues to be used, as well as Harman for enterprise users.

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Advergame

An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product.

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Aimee Song

Aimee Song (born) is an American fashion blogger and fashion designer.

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Algorithm

In mathematics and computer science, an algorithm is a finite sequence of mathematically rigorous instructions, typically used to solve a class of specific problems or to perform a computation.

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ALS

Amyotrophic lateral sclerosis (ALS), also known as motor neurone disease (MND) or Lou Gehrig's disease in the United States, is a rare, terminal neurodegenerative disorder that results in the progressive loss of both upper and lower motor neurons that normally control voluntary muscle contraction.

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Andreas Kaplan

Andreas Marcus Kaplan (born October 5, 1977) is president of Kühne Logistics University.

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Basic reproduction number

In epidemiology, the basic reproduction number, or basic reproductive number (sometimes called basic reproduction ratio or basic reproductive rate), denoted R_0 (pronounced R nought or R zero), of an infection is the expected number of cases directly generated by one case in a population where all individuals are susceptible to infection.

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Bill Gates

William Henry Gates III (born October 28, 1955) is an American business magnate best known for co-founding the software company Microsoft with his childhood friend Paul Allen.

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Blendtec

Blendtec is an American company that sells commercial and residential blenders.

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Blog

A blog (a truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries (posts). Viral marketing and blog are 1990s neologisms.

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Brand engagement

Brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand.

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Brandable software

Brandable software is typically software created by one company for the purpose of allowing other companies to obtain resell rights or giveaway rights to the software, change the brand associated with it, and sell it as if it were their own.

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Burger King

Burger King Corporation (BK, stylized in all caps) is an American multinational chain of hamburger fast food restaurants.

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BuzzFeed

BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media.

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Cellular network

A cellular network or mobile network is a telecommunications network where the link to and from end nodes is wireless and the network is distributed over land areas called cells, each served by at least one fixed-location transceiver (typically three cell sites or base transceiver stations).

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Clickbait

Clickbait (also known as link bait or linkbait) is a text or a thumbnail link that is designed to attract attention and to entice users to follow ("click") that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading.

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Clio Awards

The Clio Awards (also simply known as the Clios) is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals.

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Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Viral marketing and content marketing are Promotion and marketing communications.

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Decision-making

In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

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Digital marketing

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Viral marketing and digital marketing are advertising techniques and Promotion and marketing communications.

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Direct marketing

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Viral marketing and direct marketing are Promotion and marketing communications.

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Dollar Shave Club

Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail.

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Douglas Rushkoff

Douglas Mark Rushkoff (born February 18, 1961) is an American media theorist, writer, columnist, lecturer, graphic novelist, and documentarian.

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Draper Fisher Jurvetson

Draper Fisher Jurvetson (DFJ) is an American venture capital firm.

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Ebook

An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.

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Eepybird

EepyBird is an entertainment company best known for creating the viral video "The Extreme Diet Coke & Mentos Experiments" which won the first ever Webby Award for Viral Video in 2007Tew, Chris,, Webwire TV June 7, 2007 and was named "Online Game Changer of the Decade" in December 2009 by the readers of GoViral.com as "the most significant online marketing campaign of the decade." EepyBird describes itself as a company that explores, "how everyday objects can do extraordinary things." Their video experiments also include the viral hits "The Extreme Diet Coke and Mentos Experiments II: The Domino Effect" and "The Extreme Sticky Note Experiments" Altogether, their videos have been viewed online over 60 million times and have won numerous awards, including two Webby Awards, two Webby "People's Voice" Awards, and two Emmy nominations.

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Email

Electronic mail (email or e-mail) is a method of transmitting and receiving messages using electronic devices.

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Epidemic

An epidemic (from Greek ἐπί epi "upon or above" and δῆμος demos "people") is the rapid spread of disease to a large number of hosts in a given population within a short period of time.

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Epidemiology

Epidemiology is the study and analysis of the distribution (who, when, and where), patterns and determinants of health and disease conditions in a defined population.

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Exponential function

The exponential function is a mathematical function denoted by f(x).

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Facebook

Facebook is a social media and social networking service owned by American technology conglomerate Meta. Viral marketing and Facebook are social media.

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Fast Company

Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design.

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Ghostface (Scream)

Ghostface (alternatively stylized as Ghost Face or GhostFace) is a fictional identity that is adopted by the primary antagonists of the ''Scream'' franchise.

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Grimace Shake

The Grimace Shake is a berry-flavored milkshake that was first sold at McDonald's restaurants in the United States of America from June 11 to July 11, 2023, to celebrate the 52nd birthday of Grimace, the purple milkshake-loving character from McDonaldland.

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Growth hacking

Growth hacking is a subfield of marketing focused on the rapid growth of a company. Viral marketing and growth hacking are Promotion and marketing communications.

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. Viral marketing and Guerrilla marketing are Promotion and marketing communications.

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Guru

Guru (गुरु; IAST: guru; Pali: garu) is a Sanskrit term for a "mentor, guide, expert, or master" of certain knowledge or field.

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Ice Bucket Challenge

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease or Lou Gehrig's disease) and encourage donations to research.

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Image

An image is a visual representation.

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Influencer marketing

Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Viral marketing and influencer marketing are Promotion and marketing communications and social influence.

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Internet

The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. Viral marketing and internet are Promotion and marketing communications.

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Jeffrey Rayport

Jeffrey F. Rayport is an academic, author, consultant, and founder and chairman of Marketspace LLC, a strategic advisory practice that works with leading companies to reinvent how they interact with and relate to customers.

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John Gruber

John Gruber (born 1973) is a technology blogger, UI designer, and co-creator of the Markdown markup language.

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Justin Bieber

Justin Drew Bieber (born March 1, 1994) is a Canadian singer.

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K-factor (marketing)

In viral marketing, the K-factor can be used to describe the growth rate of websites, apps, or a customer base.

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Mainstream media

In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large mass news media that influence many people and both reflect and shape prevailing currents of thought. Viral marketing and mainstream media are social influence.

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Marcus Montana

Marcus Montana was the stage name of Marcus Lagudi, an Australian pop performer from the late 1980s.

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Mark Zuckerberg

Mark Elliot Zuckerberg (born May 14, 1984) is an American businessman.

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Mashable

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2004.

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McDonald's

McDonald's Corporation is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media.

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MIT Press

The MIT Press is a university press affiliated with the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts.

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Mobile marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications.

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Mobile phone

A mobile phone or cell phone is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area, as opposed to a fixed-location phone (landline phone).

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The National Science and Media Museum (formerly The National Museum of Photography, Film & Television, 1983–2006 and then the National Media Museum, 2006–2017), located in Bradford, West Yorkshire, is part of the national Science Museum Group in the UK.

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Open access

Open access (OA) is a set of principles and a range of practices through which research outputs are distributed online, free of access charges or other barriers.

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Outlook.com

Outlook.com, formerly Hotmail, is a free personal email service offered by Microsoft.

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Oxford English Dictionary

The Oxford English Dictionary (OED) is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house.

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Pejorative

A pejorative word, phrase, slur, or derogatory term is a word or grammatical form expressing a negative or disrespectful connotation, a low opinion, or a lack of respect toward someone or something.

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Perspectives on Science

Perspectives on Science is a peer-reviewed academic journal that publishes contributions to science studies that integrate historical, philosophical, and sociological perspectives.

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PlayStation

is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines.

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Publicity stunt

In marketing, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Viral marketing and publicity stunt are publicity stunts.

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Quartz (publication)

Quartz is an American English language news website owned by G/O Media.

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Radio

Radio is the technology of communicating using radio waves. Viral marketing and radio are Promotion and marketing communications.

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Realtor.com

Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California.

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Reply marketing

Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message.

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Scream (1996 film)

Scream is a 1996 American slasher film directed by Wes Craven and written by Kevin Williamson.

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Search engine

A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query.

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Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Viral marketing and search engine optimization are Promotion and marketing communications.

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Seeding agency

A seeding agency is a social media advertising agency which places branded films on websites, messageboards and online communities that are heavily frequented by users.

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Slate (magazine)

Slate is an online magazine that covers current affairs, politics, and culture in the United States.

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Smartphone

A smartphone, often simply called a phone, is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities.

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Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Viral marketing and Social media are social influence.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Viral marketing and social media marketing are Promotion and marketing communications and social media.

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Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Viral marketing and Social media optimization are social media.

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Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory.

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A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interests, activities, backgrounds or real-life connections.

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Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Viral marketing and social video marketing are Memetics and Promotion and marketing communications.

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Sony Interactive Entertainment

Sony Interactive Entertainment LLC (SIE) is a Japanese-American multinational video game and digital entertainment company of Sony.

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Southeast Asia

Southeast Asia is the geographical southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Australian mainland, which is part of Oceania.

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Spotify Wrapped

Spotify Wrapped is a viral marketing campaign by Spotify.

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Steve Jurvetson

Stephen T. Jurvetson (born March 1, 1967) is an American billionaire businessman and venture capitalist.

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Sydney

Sydney is the capital city of the state of New South Wales and the most populous city in Australia.

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TechLife

TechLife (formerly PC User) is an Australian general computer magazine, published monthly by Future Australia.

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Television

Television (TV) is a telecommunication medium for transmitting moving images and sound.

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The Age

The Age is a daily newspaper in Melbourne, Australia, that has been published since 1854.

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The Big Word Project

The Big Word Project was a website created by Paddy Donnelly and Lee Munroe, two Masters students from the University of Ulster, Belfast, Northern Ireland.

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The Indian Express

The Indian Express is an English-language Indian daily newspaper founded in 1932 by Ramnath Goenka with an investment by capitalist partner Raja Mohan Prasad.

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The Subservient Chicken

The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign.

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Tim Draper

Timothy Cook Draper (born June 11, 1958) is an American venture capital investor, and founder of Draper Fisher Jurvetson (DFJ),, Harvard Business School website, accessed April 16, 2014'.

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TiVo

TiVo is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999.

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Twitter

X, commonly referred to by its former name Twitter, is a social networking service.

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Tyler Oakley

Mathew Tyler Oakley (born March 22, 1989) is an American YouTuber, actor, activist, author, television personality and Twitch streamer.

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Video clip

Video clips refer to mostly short videos, which are usually silly jokes and funny clips, often from movies or entertainment videos such as those on YouTube.

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Viral message

Viral message refers to marketing messages that are passed from person to person through their social networks.

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Viral phenomenon

Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Viral marketing and viral phenomenon are Cultural trends and social influence.

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Viral video

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.

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Virus

A virus is a submicroscopic infectious agent that replicates only inside the living cells of an organism.

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Visual marketing

Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image.

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Web page

A web page (or webpage) is a document on the Web that is accessed in a web browser.

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Web service

A web service (WS) is either.

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Will It Blend?

Will It Blend? was a viral marketing campaign consisting of a series of infomercials that showed demonstrations of the Blendtec line of blenders (particularly the Total Blender).

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Wired (magazine)

Wired (stylized in all caps) is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.

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Word-of-mouth marketing

Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. Viral marketing and word-of-mouth marketing are advertising techniques and Promotion and marketing communications.

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YouTube

YouTube is an American online video sharing platform owned by Google. Viral marketing and YouTube are social media.

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Zillow

Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 by Rich Barton, Zillow's current CEO, and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.

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Zoe Sugg

Zoë Elizabeth Sugg (born 28 March 1990), also known by her online name Zoella, is an English media personality, entrepreneur and author.

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See also

Cultural trends

• Bandwagon effect
• Basic (slang)
• Body modification
• Camp (style)
• Chinoiserie in fashion
• Coolhunting
• Counter-flows
• Cuffing season
• Cultural views on the midriff and navel
• Culture of cosmetic surgery
• Diffusion (business)
• Fad
• Fads
• Fashion
• Feminization (sociology)
• Fuyao (fashion)
• Hashtag
• Hashtags
• Indigo Era
• Information Age
• Internet aesthetic
• Internet aesthetics
• Internet celebrity
• Internet memes
• Kaeli McEwen
• Kusoge
• List of facial hairstyles
• Normcore
• PVC clothing
• Passion gap
• Peclers
• Postmodernism
• Public opinion
• Radical chic
• Retro style
• Style
• Unicorn trend
• VTuber
• Vintage (design)
• Viral marketing
• Viral phenomenon
• Vs. (magazine)
• WGSN (trend forecasting)
• Yoruba tribal marks

Memetics

• Aaron Lynch (writer)
• Blogdex
• Construction grammar
• Cultural group selection
• Cultural trait
• Daniel Dennett
• Diffusion of innovations
• Early adopter
• Frame semantics (linguistics)
• Hugo de Garis
• Hundredth monkey effect
• Ideosphere
• Indeterminacy (philosophy)
• Keith Henson
• Limor Shifman
• Mediology
• Meme hack
• Meme pool
• Memes
• Memetic computing
• Memetic engineering
• Memetics
• Memetracker
• Metameme
• Opinion leadership
• Social video marketing
• Sociocultural evolution
• Susan Blackmore
• The Meme Machine
• The Selfish Gene
• Viral marketing
• Viruses of the Mind

Publicity stunts

• 100 Years (film)
• 2009 Latvian meteorite hoax
• Aircruise
• Balloon boy hoax
• Balloonfest '86
• Coal House (Williamson, West Virginia)
• Crash at Crush
• Disco Demolition Night
• Dolly Dimples (Utah)
• Elon Musk's Tesla Roadster
• Global Oreo Vault
• Grandstand Managers Night
• Home Office Baby
• Hookers for Hillary
• Ice block expedition of 1959
• Jake Bronstein
• Jim Moran (publicist)
• Jussie Smollett hate crime hoax
• Katy Perry Live: Witness World Wide
• Khuy Voyne!
• Little Moon Moon
• Liz Truss lettuce
• Lunch atop a Skyscraper
• Media prank
• Nullarbor Nymph
• Publicity stunt
• Simon Brodkin
• Spider-Man's wedding (live performance)
• Stunt casting
• Stunting (broadcasting)
• Suffrage Torch
• Super Bowl XXXVIII halftime show controversy
• Surf City USA
• VITAL (machine learning software)
• Viral marketing

References

[1] https://en.wikipedia.org/wiki/Viral_marketing

Also known as "word of mouse", Contagious Marketing, Recursive advertising, Subviral campaign, Viral Activism, Viral Advertising, Viral Marketing Services, Viral ad, Viral campaign, Viral distribution, Viral expansion loop, Viral promotion, Viral seeding, Virus marketing, Word of mouse.

, Media studies, MIT Press, Mobile marketing, Mobile phone, National Science and Media Museum, Open access, Outlook.com, Oxford English Dictionary, Pejorative, Perspectives on Science, PlayStation, Publicity stunt, Quartz (publication), Radio, Realtor.com, Reply marketing, Scream (1996 film), Search engine, Search engine optimization, Seeding agency, Slate (magazine), Smartphone, Social media, Social media marketing, Social media optimization, Social network analysis, Social networking service, Social video marketing, Sony Interactive Entertainment, Southeast Asia, Spotify Wrapped, Steve Jurvetson, Sydney, TechLife, Television, The Age, The Big Word Project, The Indian Express, The Subservient Chicken, Tim Draper, TiVo, Twitter, Tyler Oakley, Video clip, Viral message, Viral phenomenon, Viral video, Virus, Visual marketing, Web page, Web service, Will It Blend?, Wired (magazine), Word-of-mouth marketing, YouTube, Zillow, Zoe Sugg.