antimarketing - Wiktionary, the free dictionary

From Wiktionary, the free dictionary

From anti- +‎ marketing.

antimarketing (comparative more antimarketing, superlative most antimarketing)

1. Opposing marketing.

   • 1989, John E. G. Bateson, Managing services marketing: text and readings:

     This is almost an antimarketing argument, since in its purest form it implies finding customers to fit the service rather than fitting the service to the customer's needs.

From anti- +‎ marketing.

antimarketing (invariable)

1. antimarketing (opposing marketing)