puffery - Wiktionary, the free dictionary

From Wiktionary, the free dictionary

From puff +‎ -ery.

• IPA^(key): /ˈpʌfəɹi/

puffery (countable and uncountable, plural pufferies)

1. An act of puffing.
2. Excessive or false public praise.
3. Superficial or insubstantial material; fluff.

   • 1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:

     Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

• puff piece