TeenNick launches first branded block in Asia
The VIMN-owned channel is hitting the Far East for the first time with a new branded programming block launching on Vietnamese kidsnet DreamsTV.
Viacom International Media Networks (VIMN) has partnered with UK marketing agency Purpose Media to bring its branded TeenNick programming block to Asia for the first time, with a launch today in Vietnam. Aimed at tweens and teens, the one-hour weekday block is now available in the region on free-to-air network HTV3 DreamsTV.
In year one, the block will feature a selection of Nick’s live-action dramas and sitcoms, all dubbed into Vietnamese. Some series that are part of the lineup include I Am Frankie (pictured), Hunter Street, WITS Academy, Supah Ninjas and Ned’s Declassified School Survival Guide.
The TeenNick block rollout is part of VIMN’s ongoing efforts to increase Nickelodeon brand awareness in Asia. The company signed a multi-year content deal giving China’s iQIYI exclusive streaming rights to Mandarin- and English-language Nick shows in Mainland China.
The media conglomerate also recently expanded its collaboration with Indonesian mobile operator Telkomsel to launch a Nick Jr. channel in the region, as well as partnering with Mall of China developers Jiayuan Group, China Creation Group and Triple Five Group to co-develop Nickelodeon’s first indoor theme park in Chongqing, targeting a 2020 opening. The park will feature 14 hit properties, including PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer.
