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CN105142000A - Information pushing method and system based on television playing content - Google Patents

  • ️Wed Dec 09 2015

CN105142000A - Information pushing method and system based on television playing content - Google Patents

Information pushing method and system based on television playing content Download PDF

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Publication number
CN105142000A
CN105142000A CN201510497738.8A CN201510497738A CN105142000A CN 105142000 A CN105142000 A CN 105142000A CN 201510497738 A CN201510497738 A CN 201510497738A CN 105142000 A CN105142000 A CN 105142000A Authority
CN
China
Prior art keywords
url address
code image
dimension code
programme content
content
Prior art date
2015-08-14
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201510497738.8A
Other languages
Chinese (zh)
Other versions
CN105142000B (en
Inventor
施维俊
刘珊珊
胡建荣
陈祥虎
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Samsung Electronics China R&D Center
Samsung Electronics Co Ltd
Original Assignee
Samsung Electronics China R&D Center
Samsung Electronics Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
2015-08-14
Filing date
2015-08-14
Publication date
2015-12-09
2015-08-14 Application filed by Samsung Electronics China R&D Center, Samsung Electronics Co Ltd filed Critical Samsung Electronics China R&D Center
2015-08-14 Priority to CN201510497738.8A priority Critical patent/CN105142000B/en
2015-12-09 Publication of CN105142000A publication Critical patent/CN105142000A/en
2018-06-15 Application granted granted Critical
2018-06-15 Publication of CN105142000B publication Critical patent/CN105142000B/en
Status Active legal-status Critical Current
2035-08-14 Anticipated expiration legal-status Critical

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/55Push-based network services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/858Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Telephone Function (AREA)

Abstract

The application discloses an information pushing method and system based on television playing content. The method comprises the following steps that: a television terminal acquires a URL (Uniform Resource Location) address of service information which is relevant to program content to be played; during playing of the program content, the television terminal outputs the URL address in a hidden way by the following method: inserting a two-dimensional code picture of the URL address into the program content, or displaying the two-dimensional code picture of the URL address in an infrared way in a specific area of a page to be played, or outputting an ultrasonic signal of the URL address during outputting of an audio of the program content; and a mobile terminal acquires the URL address output in the hidden way, and acquires and displays the service information according to the URL address. According to the application, the URL address of the service information which is relevant to the program content played by a television is output in the hidden way, so that the watching effect of television programs is not influenced, and the user experience is enhanced.

Description

Based on information-pushing method and the system of content of televising

Technical field

The application relates to technical field of network information, particularly a kind of information-pushing method based on content of televising and system.

Background technology

Along with communication and the development of Vision Technology, current intelligent television, except can playing the programs such as various TV play, film, can also push various information, such as, and advertising message etc.In prior art, intelligent television can carry out the propelling movement of advertisement based on content of televising, mainly contain following two kinds of methods:

One method is that intelligent television suspends the broadcasting page, obtains the advertisement that in the video page play, each display element is relevant, the correspondence position display relevant advertisements of each display element in the current broadcasting page.This method for pushing needs to suspend plays the page, thus have impact on user and watch TV programme, reduces Consumer's Experience.

Another kind method directly shows or roll display ad content in the particular display area of TV, or, at the URL (UniformResourceLocation of particular display area display advertisement, URL(uniform resource locator)) two-dimension code image of address, so that user uses these two-dimension code image of scanning such as mobile phone to obtain corresponding advertisement content.This method for pushing occupies the subregion of playing the page, thus have impact on the visual effect that user watches TV programme, reduces Consumer's Experience.

Therefore the method based on content advertisement of televising of prior art all can affect user and watch TV programme, and Consumer's Experience is poor.

Summary of the invention

In view of this, this application provides a kind of information-pushing method based on content of televising and system.

The technical scheme of the application is as follows:

On the one hand, provide a kind of information-pushing method based on content of televising, comprising:

Television terminal obtains the URL address of the information on services relevant to programme content to be played;

In the process playing this programme content, television terminal is stealthy in accordance with the following methods exports this URL address: the two-dimension code image of this URL address be inserted in this programme content, or the two-dimension code image of this URL address of infrared display, specific region at the broadcasting page, or export the ultrasonic signal of this URL address when exporting the audio frequency of this programme content;

The URL address that acquisition for mobile terminal stealth exports, shows information on services according to this URL address acquisition.

On the other hand, provide a kind of information transmission system based on content of televising, comprising:

Television terminal, for obtaining the URL address of the information on services relevant to programme content to be played, in the process playing this programme content, stealthy this URL address of output in accordance with the following methods: the two-dimension code image of this URL address is inserted in this programme content, or the two-dimension code image of this URL address of infrared display, specific region at the broadcasting page, or export the ultrasonic signal of this URL address when exporting the audio frequency of this programme content;

Mobile terminal, for obtaining the URL address that television terminal stealth exports, shows information on services according to this URL address acquisition.

In the above technical scheme of the application, television terminal obtains the URL address of the information on services relevant to programme content to be played, in the process of program content playing, television terminal stealthyly can export this URL address, the URL address that acquisition for mobile terminal stealth exports, shows information on services according to this URL address acquisition.Thus, user can obtain the information on services relevant with this programme content while watching programme content, URL address due to information on services is stealthy output, the viewing effect of TV programme can not be affected, improve the Experience Degree of user, the method effectively combines the advantage of intelligent television and mobile terminal, provides one Information Push Service more accurately.

Accompanying drawing explanation

Fig. 1 is the flow chart of the information-pushing method based on content of televising of the embodiment of the present application;

Fig. 2 is the flow chart of the method for the television terminal stealth output URL address of the embodiment of the present application;

Fig. 3 is the structural representation of the information transmission system based on content of televising of the embodiment of the present application;

Fig. 4 is the structural representation based on television terminal in the information transmission system of content of televising of the embodiment of the present application;

Fig. 5 is a kind of structural representation based on mobile terminal in the information transmission system of content of televising of the embodiment of the present application;

Fig. 6 is the another kind of structural representation based on mobile terminal in the information transmission system of content of televising of the embodiment of the present application.

Embodiment

The existing method based on content advertisement of televising, user can be affected and watch TV programme and the poor problem of Consumer's Experience, in order to solve this problem, provide a kind of information-pushing method based on content of televising in the application's following examples, and a kind of can system to apply the method.

Mobile terminal in the application's following examples can be mobile phone, panel computer etc.

As shown in Figure 1, the information-pushing method based on content of televising of the embodiment of the present application comprises the following steps:

Step S102, television terminal obtains the URL address of the information on services relevant to programme content to be played;

Wherein, programme content can be the program such as TV play, film.Information on services can comprise following information: the recommended information of programme content, such as, and the story introduction of programme content, the introduction etc. of performer; The relevant information of the music in programme content, such as, the introduction of music, the link etc. of download address; The advertising message relevant with programme content, such as, personage's clothes with it, the advertising message of accessories in programme content, the various article occurred in programme content, the advertising message etc. of decoration; The entertainment information relevant with programme content, such as, the game relevant with programme content, travel information etc.

In actual implementation process, content supplier (CP), while providing the URL address of programme content, will provide the URL address of the information on services relevant to programme content.When user selects to play a certain programme content, television terminal obtains the URL address of this programme content and the URL address of the information on services relevant to this programme content in CP server.

Step S104, in the process playing this programme content, television terminal stealth exports this URL address;

Step S106, the URL address that acquisition for mobile terminal stealth exports, shows this information on services according to this URL address acquisition.

In step S104, the method for television terminal stealth output URL address can adopt any one in following methods:

Method one, is inserted into the two-dimension code image of this URL address in programme content

In actual implementation process, when programme content is not very long, programme content can not be divided, and now, whole programme content corresponds to a URL address, can get a URL address in step s 102; And programme content very long time, programme content can be divided in order to N (N be greater than 1 natural number) individual content section, now, each content section corresponds to the URL address of an information on services relevant to this content section, can get N number of URL address in step s 102.

For the moment, step S104 specifically comprises the following steps employing method, as shown in Figure 2:

Step S202, carries out Quick Response Code coding respectively by the individual URL address of M (M >=1) got in step s 102, generates the two-dimension code image being applicable to television terminal played in full screen, obtains M two-dimension code image;

Wherein, the size of the two-dimension code image obtained can adjust as required.

Step S204, obtains the segment information of this programme content from CP server;

Wherein, the segment information of programme content is used to indicate this programme content and whether is divided into multiple content section, is if so, divided in order to several content section, the opening time of each content section and end time.

Step S206, judges whether this programme content is play, and if so, then performs step S208, otherwise returns step S206;

Step S208, starts timer and starts timing;

Wherein, the timing time of this timer is set to scheduled duration, and this scheduled duration is not less than 1 second.

Step S210, judges whether then timer, if so, then performs step S212, otherwise, return step S210;

Step S212, determines the reproduction time of this programme content, obtains the two-dimension code image be inserted into according to the segment information obtained in step S204;

The two-dimension code image that content section belonging to this reproduction time is corresponding;

If the segment information obtained indicates this programme content and is not divided, what obtain in step S202 is a two-dimension code image, then in step S212, directly obtain this two-dimension code image as the two-dimension code image be inserted into; If the segment information obtained indicates this programme content and is divided in order to N number of content section, N number of two-dimension code image is obtained in step S202, then in step S212 according to the segment information got in step S204, obtain the two-dimension code image corresponding with the content section belonging to the reproduction time determined as the two-dimension code image be inserted into.

Step S214, after the hue adjustment of the two-dimension code image got is become the tone close with the tone of second picture with the tone of the first picture, is inserted between the first picture and second picture;

Wherein, the first picture and second picture do not refer in particular to a certain picture, but the name made for convenience of description.Before first picture is positioned at the reproduction time determined, after second picture is positioned at the reproduction time determined.

Step S216, judges whether this programme content finishes, if so, then step S218, otherwise, return step S210;

Step S218, timeing closing device.

By step S202 ~ step S218, the two-dimension code image inserting a frame URL address every scheduled duration, in the content section of programme content or correspondence, can make user can get relevant information on services at the random time point of the playing process of programme content.Wherein, scheduled duration is not less than 1s, and the sensory acuity of such human eye cannot discover the two-dimension code image and be inserted in programme content, thus the stealth achieving information on services exports.

When television terminal using method one stealth exports URL address, in step s 106, the method of the URL address that acquisition for mobile terminal stealth exports comprises: mobile terminal gathers duration in programme content and is the video of T and preserves, two-dimension code image is extracted from the video collected, decoding is carried out to this two-dimension code image and obtains URL address, wherein, T is not less than scheduled duration.Concrete, camera on mobile terminal scans the full screen pictures of programme content and maintains T time, get video that duration is T and preserve, from this video, extracting two-dimension code image, Quick Response Code decoding is carried out to the two-dimension code image extracted, judging whether successfully decodes obtains URL address, if so, then this flow process terminates, otherwise, send miscue, so that user selects to be continue to obtain or exit.

Method two, in the two-dimension code image of this URL address of infrared display, specific region of the broadcasting page

In the method two, Quick Response Code coding is carried out respectively in M the URL address got in step s 102, generate M two-dimension code image, the size of two-dimension code image can adjust as required; In particular display area, infrared display is carried out to this M two-dimension code image by the infrared backlight source of television terminal.The two-dimension code image of the infrared display of television terminal can not be discovered by the naked eyes of people, thus the stealth achieving information pushes, and can not affect user's TV reception content.

When television terminal using method two stealth exports URL address, in step s 106, the method of the URL address that acquisition for mobile terminal stealth exports comprises: mobile terminal collects the two-dimension code image of infrared display from the specific region of the broadcasting page of television terminal, carries out decoding obtain URL address to this two-dimension code image.Concrete, a photo is taken in the specific region that infrared camera on mobile terminal is aimed in the television terminal broadcasting page, collect the two-dimension code image of infrared display, carry out Quick Response Code decoding to the two-dimension code image collected, judging whether successfully decodes obtains URL address, if, then this flow process terminates, otherwise, send miscue, so that user selects to be continue to obtain or exit.

Method three, exports the ultrasonic signal of this URL address when exporting the audio frequency of programme content

In the method three, M the URL address transition got in step s 102 is ultrasonic signal by the ultrasonic signal generating device of television terminal, is added to by this ultrasonic signal in the audio signal of programme content and transfers out.Because people's ear cannot tell the ultrasonic signal be blended in audio signal, thus realize information invisible propelling movement.

When television terminal using method three stealth exports URL address, in step s 106, the method of the URL address that acquisition for mobile terminal stealth exports comprises: mobile terminal collects the ultrasonic signal that television terminal exports, and carries out decoding obtain URL address to this ultrasonic signal.Concrete, the ultrasonic signal receiving system on mobile terminal receives the ultrasonic signal be mixed in audio signal, this ultrasonic signal of decoding, judging whether successfully decodes obtains URL address, and if so, then this flow process terminates, otherwise, send miscue, so that user selects to be continue to obtain or exit.

In actual implementation process, in step S106, mobile terminal can be classified and be shown information on services in webpage, such as, classifies with advertisement, introduction, game, tourism etc.Wherein, when user is interested in a certain information on services, by clicking the icon of this information on services shown in homepage, the detailed display page of this information on services can be entered, for the advertisement of commodity, following content can be comprised: trade name, commodity picture, commodity parameter, commodity details, commodity video and third party's Shopping directery etc. in its detailed display page.

In addition, after step s 106, the instruction that mobile terminal can also be generated by the information on services of operation display according to user, manipulation television terminal performs corresponding operating, thus realizes the interactive operation between mobile terminal and television terminal.Such as, if user is interested in a certain commodity, the detailed display page entering these commodity can be clicked, when user selects to enter interactive mode, mobile terminal is to television terminal sending controling instruction, control television terminal jumps in programme content and has occurred in the broadcasting pictures of these commodity, facilitates user to check star's show of these commodity intuitively.

In the method for the above embodiments of the present application, television terminal obtains the URL address of the information on services relevant to programme content to be played, in the process of program content playing, television terminal stealthyly can export this URL address, the URL address that acquisition for mobile terminal stealth exports, shows information on services according to this URL address acquisition.Thus, user can obtain the information on services relevant with this programme content while watching programme content, URL address due to information on services is stealthy output, the viewing effect of TV programme can not be affected, improve the Experience Degree of user, the method effectively combines the advantage of intelligent television and mobile terminal, provides one Information Push Service more accurately.

For the method in above-described embodiment, additionally provide in the embodiment of the present application a kind of can the information transmission system based on content of televising to apply the method, as shown in Figure 3, this system comprises:

Television terminal 301, for obtaining the URL address of the information on services relevant to programme content to be played, in the process playing this programme content, stealthy this URL address of output in accordance with the following methods: the two-dimension code image of this URL address is inserted in this programme content, or the two-dimension code image of this URL address of infrared display, specific region at the broadcasting page, or export the ultrasonic signal of this URL address when exporting the audio frequency of this programme content;

Mobile terminal 302, for obtaining the URL address that television terminal 301 stealth exports, shows information on services according to this URL address acquisition.

As shown in Figure 4, television terminal 301 comprises with lower module: coding module 3011, preservation module 3012 and insert module 3013, wherein:

Coding module 3011, obtains two-dimension code image for carrying out coding to each the URL address got;

Preserving module 3012, to encode the two-dimension code image obtained for preserving coding module 3011;

Insert module 3013, for being divided in order to N number of content section at programme content, when each content section corresponds to the URL address of an information on services relevant to this content section, for each content section, in the process playing this content section, insert every scheduled duration the two-dimension code image that a frame preserves URL address corresponding with this content section in module 3012, wherein, N be greater than 1 natural number; Also for not being divided at programme content, when this programme content corresponding to a URL address, inserting a frame every scheduled duration and preserving two-dimension code image in module 3012 in this programme content.Wherein, this scheduled duration is not less than 1 second.

Wherein, the mode that insert module 3013 inserts two-dimension code image comprises: when two-dimension code image being inserted between the first picture and second picture, and the hue adjustment of this two-dimension code image is become the tone close with the tone of second picture with the tone of the first picture; Two-dimension code image after adjustment is inserted between the first picture and second picture.

As shown in Figure 5, when television terminal 301 stealth export the method for URL address be the two-dimension code image of URL address is inserted in programme content time, mobile terminal 302 comprises with lower module: acquisition module 3021, extraction module 3022 and decoder module 3023, wherein:

Acquisition module 3021, be the video of T for gathering duration in programme content, wherein, T is not less than scheduled duration;

Extraction module 3022, extracts two-dimension code image in the video that collects from acquisition module 3021;

Decoder module 3023, the two-dimension code image for extracting extraction module 3022 is carried out decoding and is obtained URL address.

As shown in Figure 6, the system exporting URL address when television terminal stealth is when the two-dimension code image of the infrared display URL address, specific region of playing the page, and mobile terminal 302 comprises with lower module: acquisition module 3024 and decoder module 3025, wherein:

Acquisition module 3024, for collecting the two-dimension code image of infrared display from this specific region;

Decoder module 3025, the two-dimension code image for collecting acquisition module 3024 is carried out decoding and is obtained URL address.

As shown in Figure 6, when the system that television terminal stealth exports URL address is the ultrasonic signal exporting URL address when exporting the audio frequency of programme content, mobile terminal 302 comprises with lower module: acquisition module 3024 and decoder module 3025, wherein:

Acquisition module 3024, for gathering the ultrasonic signal that television terminal 301 exports;

Decoder module 3025, the ultrasonic signal for collecting acquisition module 3024 carries out decoding and obtains URL address.

Wherein, the information on services relevant to programme content comprises: the recommended information of programme content, the relevant information of the music in programme content, the advertising message relevant with programme content, the entertainment information relevant with programme content.

In addition, mobile terminal 302 is also for after obtaining and show information on services, and according to the instruction that user is generated by operate services information, manipulation television terminal 301 performs corresponding operating.

To sum up, the above embodiment of the application can reach following technique effect:

Television terminal obtains the URL address of the information on services relevant to programme content to be played, in the process of program content playing, television terminal stealthy can export this URL address, the URL address that acquisition for mobile terminal stealth exports, and shows information on services according to this URL address acquisition.Thus, user can obtain the information on services relevant with this programme content while watching programme content, URL address due to information on services is stealthy output, the viewing effect of TV programme can not be affected, improve the Experience Degree of user, the method effectively combines the advantage of intelligent television and mobile terminal, provides one Information Push Service more accurately.

The foregoing is only the preferred embodiment of the application, not in order to limit the application, within all spirit in the application and principle, any amendment made, equivalent replacements, improvement etc., all should be included within scope that the application protects.

Claims (17)

1. based on an information-pushing method for content of televising, it is characterized in that, comprising:

Television terminal obtains the uniform resource position mark URL address of the information on services relevant to programme content to be played;

In the process playing described programme content, described television terminal is stealthy in accordance with the following methods exports described URL address: be inserted in described programme content by the two-dimension code image of described URL address, or the two-dimension code image of the described URL address of the infrared display in specific region at the broadcasting page, or export the ultrasonic signal of described URL address when exporting the audio frequency of described programme content;

The described URL address that acquisition for mobile terminal stealth exports, shows described information on services according to described URL address acquisition.

2. method according to claim 1, is characterized in that, the method that the two-dimension code image of described URL address is inserted in described programme content is comprised:

Be divided in order to N number of content section at described programme content, when each content section corresponds to the URL address of an information on services relevant to this content section, coding is carried out respectively to the N number of URL address got and obtains N number of two-dimension code image, for each content section, in the process playing this content section, insert the two-dimension code image of the frame URL address corresponding with this content section every scheduled duration, wherein, N be greater than 1 natural number;

Be not divided at described programme content, when described programme content corresponds to a URL address, coding carried out to the URL address got and obtains two-dimension code image, insert two-dimension code image described in a frame in described programme content every scheduled duration.

3. method according to claim 2, is characterized in that, described scheduled duration is not less than 1 second.

4. according to the method in any one of claims 1 to 3, it is characterized in that, the method inserting two-dimension code image comprises:

When two-dimension code image being inserted between the first picture and second picture, the hue adjustment of this two-dimension code image is become the tone close with the tone of second picture with the tone of the first picture;

Two-dimension code image after adjustment is inserted between described first picture and described second picture.

5. according to the method in claim 2 or 3, it is characterized in that, when the method that the stealth of described television terminal exports described URL address be the two-dimension code image of described URL address is inserted in described programme content time, the method for the described URL address that acquisition for mobile terminal stealth exports comprises:

It is the video of T that described mobile terminal gathers duration in described programme content, from the video collected, extract two-dimension code image, carries out decoding obtain URL address to this two-dimension code image, and wherein, T is not less than described scheduled duration.

6. method according to claim 1, it is characterized in that, the method exporting described URL address when described television terminal stealth is when the two-dimension code image of the described URL address of the infrared display in specific region of playing the page, and the method for the described URL address that acquisition for mobile terminal stealth exports comprises:

Described mobile terminal collects the two-dimension code image of infrared display from described specific region, carries out decoding obtain URL address to this two-dimension code image.

7. method according to claim 1, it is characterized in that, the method exporting described URL address when described television terminal stealth is when exporting the ultrasonic signal of described URL address when exporting the audio frequency of described programme content, and the method for the described URL address that acquisition for mobile terminal stealth exports comprises:

Described mobile terminal collects the ultrasonic signal that described television terminal exports, and carries out decoding obtain described URL address to this ultrasonic signal.

8. method according to claim 1, it is characterized in that, the information on services relevant to programme content comprises: the recommended information of programme content, the relevant information of the music in programme content, the advertising message relevant with programme content, the entertainment information relevant with programme content.

9. method according to claim 1, is characterized in that, also to comprise after showing information on services at acquisition for mobile terminal:

The instruction that described mobile terminal is generated by the described information on services of operation according to user, manipulates described television terminal and performs corresponding operating.

10. based on an information transmission system for content of televising, it is characterized in that, comprising:

Television terminal, for obtaining the uniform resource position mark URL address of the information on services relevant to programme content to be played, in the process playing described programme content, the described URL address of stealthy output in accordance with the following methods: the two-dimension code image of described URL address is inserted in described programme content, or the two-dimension code image of the described URL address of the infrared display in specific region at the broadcasting page, or export the ultrasonic signal of described URL address when exporting the audio frequency of described programme content;

Mobile terminal, for obtaining the URL address that the stealth of described television terminal exports, shows described information on services according to described URL address acquisition.

11. systems according to claim 10, is characterized in that, described television terminal comprises:

Coding module, obtains two-dimension code image for carrying out coding to each the URL address got;

Preserving module, to encode the two-dimension code image obtained for preserving described coding module;

Insert module, for being divided in order to N number of content section at described programme content, when each content section corresponds to the URL address of an information on services relevant to this content section, for each content section, in the process playing this content section, insert the two-dimension code image of preserving URL address corresponding with this content section in module described in a frame every scheduled duration, wherein, N be greater than 1 natural number; Also for not being divided at described programme content, when described programme content corresponding to a URL address, inserting every scheduled duration and preserving two-dimension code image in module described in a frame in described programme content.

12. systems according to claim 11, is characterized in that, the mode that described insert module inserts two-dimension code image comprises:

When two-dimension code image being inserted between the first picture and second picture, the hue adjustment of this two-dimension code image is become the tone close with the tone of second picture with the tone of the first picture;

Two-dimension code image after adjustment is inserted between described first picture and described second picture.

13. systems according to claim 11, is characterized in that, when the method that the stealth of described television terminal exports described URL address be the two-dimension code image of described URL address is inserted in described programme content time, described mobile terminal comprises:

Acquisition module, be the video of T for gathering duration in described programme content, wherein, T is not less than described scheduled duration;

Extraction module, extracts two-dimension code image in the video that collects from described acquisition module;

Decoder module, the two-dimension code image for extracting described extraction module is carried out decoding and is obtained URL address.

14. systems according to claim 10, is characterized in that, the system exporting described URL address when described television terminal stealth is when the two-dimension code image of the described URL address of the infrared display in specific region of playing the page, and described mobile terminal comprises:

Acquisition module, for collecting the two-dimension code image of infrared display from described specific region;

Decoder module, the two-dimension code image for collecting described acquisition module is carried out decoding and is obtained URL address.

15. systems according to claim 10, is characterized in that, the system exporting described URL address when described television terminal stealth is that when exporting the ultrasonic signal of described URL address when exporting the audio frequency of described programme content, described mobile terminal comprises:

Acquisition module, for gathering the ultrasonic signal that described television terminal exports;

Decoder module, the ultrasonic signal for collecting described acquisition module carries out decoding and obtains URL address.

16. systems according to claim 10, it is characterized in that, the information on services relevant to programme content comprises: the recommended information of programme content, the relevant information of the music in programme content, the advertising message relevant with programme content, the entertainment information relevant with programme content.

17. systems according to claim 10, is characterized in that,

Described mobile terminal, also for after obtaining and show information on services, according to the instruction that user is generated by the described information on services of operation, manipulates described television terminal and performs corresponding operating.

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