TWI857385B - Method of recommending an item in an electronic apparatus, and non-transitory computer readable recording medium for performing the method - Google Patents

在考量根據本發明獲得之功能時，例示性實施例中使用之術語儘可能選自目前廣泛使用之一般術語，但基於熟習此項技術者之意圖、習慣、新技術之出現或類似者，此等術語可由其他術語替換。又，在一特定情況中，可使用由本發明之申請者任意選定之術語。在此情況中，可在本發明之對應描述部分中描述此等術語之含義。因此，應注意，本文中使用之術語應基於其等之實務含義及本說明書之全部內容進行解釋，而非簡單地基於術語之名稱進行解釋。 When considering the functions obtained according to the present invention, the terms used in the exemplary embodiments are selected from the currently widely used general terms as much as possible, but these terms can be replaced by other terms based on the intention, habit, emergence of new technology or the like of those familiar with this technology. In addition, in a specific case, the terms arbitrarily selected by the applicant of the present invention can be used. In this case, the meaning of these terms can be described in the corresponding description part of the present invention. Therefore, it should be noted that the terms used in this article should be interpreted based on their practical meanings and the entire content of this specification, rather than simply based on the name of the term.

在整個說明書中，當將一元件稱為「包括」或「包含」另一元件時，不應將該元件理解為排除其他元件，只要不存在特殊的衝突描述，且元件可包含至少一個其他元件。另外，術語「單元」及「模組」(例如)可係指發揮至少一個功能或操作之一組件，且可在硬體或軟體中實現，或可藉由硬體及軟體之組合實現。 Throughout the specification, when an element is referred to as "including" or "comprising" another element, the element should not be understood to exclude other elements, as long as there is no special conflicting description, and the element may include at least one other element. In addition, the terms "unit" and "module" (for example) may refer to a component that performs at least one function or operation, and may be implemented in hardware or software, or may be implemented by a combination of hardware and software.

表達「A、B及C之至少一者」可指示以下含義：單獨A；單獨B；單獨C；A及B兩者一起；A及C兩者一起；B及C兩者一起；或A、B及C全部三者一起。 The expression "at least one of A, B and C" may indicate the following meanings: A alone; B alone; C alone; A and B together; A and C together; B and C together; or all three of A, B and C together.

在本發明中，一「終端機」可經實施為能夠透過一網路存取一伺服器或另一終端機之一電腦或一攜帶型終端機。此處，電腦可包含(例如)配備有一網頁瀏覽器之一膝上型電腦、一桌上型電腦及一筆記型電腦。攜帶型終端機可為確保一便攜性及一行動性之一無線通信裝置，且包含任何類型之手持式無線通信裝置(例如，一平板PC、一智慧型電話、一基於通信之終端機(諸如國際行動電信(IMT)、分碼多重存取(CDMA)、寬頻分碼多重存取(W-CDMA)及長期演進(LTE)))。 In the present invention, a "terminal" may be implemented as a computer or a portable terminal capable of accessing a server or another terminal through a network. Here, the computer may include, for example, a laptop, a desktop, and a notebook equipped with a web browser. The portable terminal may be a wireless communication device that ensures portability and mobility, and includes any type of handheld wireless communication device (e.g., a tablet PC, a smart phone, a communication-based terminal (such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (W-CDMA) and Long Term Evolution (LTE))).

在以下描述中，將參考圖式詳細描述本發明之例示性實施例，使得熟習此項技術者可容易地實行本發明。可以許多不同形式具體體現本發明且本發明不限於本文中描述之例示性實施例。 In the following description, exemplary embodiments of the present invention will be described in detail with reference to the drawings so that those skilled in the art can easily implement the present invention. The present invention can be embodied in many different forms and is not limited to the exemplary embodiments described herein.

下文中，將參考圖式描述本發明之例示性實施例。 Hereinafter, exemplary embodiments of the present invention will be described with reference to the drawings.

圖1繪示根據一例示性實施例之一系統。 FIG1 illustrates a system according to an exemplary embodiment.

參考圖1，系統可包含一電子設備10、一使用者終端機1 20、一使用者終端機2 30及一網路40。由電子設備10推薦之一物品可經提供至複數個使用者終端機，使用者終端機1 20及使用者終端機2 30僅被提供為一實例，且本發明之範疇不限於該實例。圖1僅繪示與例示性實施例相關之系統之組件。然而，熟習此項技術者可理解，除圖1中繪示之組件之外，亦可進一步包含其他通用組件。 Referring to FIG. 1 , the system may include an electronic device 10, a user terminal 1 20, a user terminal 2 30, and a network 40. An item recommended by the electronic device 10 may be provided to a plurality of user terminals, and the user terminal 1 20 and the user terminal 2 30 are provided as an example only, and the scope of the present invention is not limited to the example. FIG. 1 only shows the components of the system related to the exemplary embodiment. However, those skilled in the art may understand that in addition to the components shown in FIG. 1 , other general components may also be further included.

電子設備10、使用者終端機1 20及使用者終端機2 30可在一網路中彼此通信。網路40可包含一區域網路(LAN)、一廣域網路(WAN)、一增值網路(VAN)、一行動無線電通信網路及一衛星通信網路之任一者或組合。又，網路係容許圖1之網路組件彼此順暢地通信之一綜合資料通信網路，且可包含一有線網際網路、一無線網際網路及一行動無線通信網路。無線通信可為(例如)無線保真(Wi-Fi)LAN、Bluetooth^TM、藍牙低能量、ZigBee、Wi-Fi direct(WFD)、超寬頻(UWB)、紅外線資料協會(IrDA)通信及近場通信(NFC)，但不限於此。 The electronic device 10, the user terminal 1 20 and the user terminal 2 30 can communicate with each other in a network. The network 40 may include any one or a combination of a local area network (LAN), a wide area network (WAN), a value-added network (VAN), a mobile radio communication network and a satellite communication network. In addition, the network is a comprehensive data communication network that allows the network components of FIG. 1 to communicate smoothly with each other, and may include a wired Internet network, a wireless Internet network and a mobile wireless communication network. Wireless communication may be, for example, wireless fidelity (Wi-Fi) LAN, Bluetooth ^TM , Bluetooth low energy, ZigBee, Wi-Fi direct (WFD), ultra-wideband (UWB), infrared data association (IrDA) communication and near field communication (NFC), but is not limited thereto.

電子設備10可提供與一物品相關聯之全部資訊以將物品銷售給一使用者且包含於提供與物品相關聯之資訊之一伺服器中。使用者終端機1 20及使用者終端機2 30可對應於由一使用者使用以購買物品之一終端機。電子設備10可向終端機提供用於提供與物品相關聯之資訊之一應用 程式。使用者終端機1 20及使用者終端機2 30可為由使用者使用之終端機。使用者可透過使用者終端機1 20使用自電子設備10提供之資訊購買物品。 The electronic device 10 may provide all information associated with an item to sell the item to a user and is included in a server that provides information associated with the item. The user terminal 1 20 and the user terminal 2 30 may correspond to a terminal used by a user to purchase an item. The electronic device 10 may provide an application for providing information associated with the item to the terminal. The user terminal 1 20 and the user terminal 2 30 may be terminals used by the user. The user may purchase items using the information provided by the electronic device 10 through the user terminal 1 20.

具體言之，當使用者已搜尋物品且將該等物品之一部分添加至一購物車頁面時，電子設備可在購物車頁面中推薦與該等物品相關之一物品，因此使用者購買經推薦物品。透過此，使用者可以經改良便利性購買一物品。另外，藉由推薦一適合物品，電子設備可增加使用者之一購買率。此處，由電子設備推薦之物品可顯示於不同於購物車頁面之一推薦頁面上。 Specifically, when a user has searched for items and added a portion of the items to a shopping cart page, the electronic device may recommend an item related to the items in the shopping cart page, so that the user purchases the recommended item. Through this, the user can purchase an item with improved convenience. In addition, by recommending a suitable item, the electronic device can increase a purchase rate of the user. Here, the items recommended by the electronic device may be displayed on a recommendation page different from the shopping cart page.

購物車頁面可為用於保存由使用者選擇以進行購買之至少一個物品之一頁面，且使用者可購買自購物車頁面中之物品選擇之一物品。例如，使用者可自作為對應於一搜尋詞A之一搜尋結果獲得之複數個物品選擇一物品1及一物品3且將物品1及物品3添加至購物車頁面。又，使用者可自作為對應於一搜尋詞B之一搜尋結果獲得之複數個物品選擇一物品a及一物品d且將物品a及物品d添加至購物車頁面。物品1、物品3、物品a及物品d可保存在購物車頁面中，且使用者可為選自購物車頁面中之物品之物品1、物品3及物品a支付。在此情況中，經購買之物品1、物品3及物品a可自購物車頁面移除，且未支付之物品d可保存在購物車頁面上。 The shopping cart page may be a page for saving at least one item selected by a user for purchase, and the user may purchase an item selected from the items in the shopping cart page. For example, the user may select an item 1 and an item 3 from a plurality of items obtained as a search result corresponding to a search term A and add the items 1 and 3 to the shopping cart page. Also, the user may select an item a and an item d from a plurality of items obtained as a search result corresponding to a search term B and add the items a and d to the shopping cart page. Item 1, item 3, item a, and item d may be saved in the shopping cart page, and the user may pay for item 1, item 3, and item a selected from the items in the shopping cart page. In this case, the purchased items 1, 3, and a can be removed from the shopping cart page, and the unpaid item d can be kept on the shopping cart page.

電子設備10可向使用者終端機1 20及使用者終端機2 30提供中介於購物車頁面與支付頁面之間之一推薦頁面以推薦物品，且使用者可透過顯示於終端機上之推薦頁面進一步購買一額外物品。在下文中，將更詳細描述由電子設備10執行之一程序。 The electronic device 10 can provide a recommendation page between the shopping cart page and the payment page to recommend items to the user terminal 1 20 and the user terminal 2 30, and the user can further purchase an additional item through the recommendation page displayed on the terminal. In the following, a procedure executed by the electronic device 10 will be described in more detail.

圖2係繪示根據一例示性實施例之包含相關資訊之一購物 車頁面之一圖式。 FIG. 2 is a diagram showing a shopping cart page including relevant information according to an exemplary embodiment.

參考圖2，購物車頁面可包含與由一使用者選擇之至少一個物品相關聯之資訊。圖2之一物品X及一物品Y可為由使用者自複數個物品選擇之物品，且購物車頁面可展示由使用者選擇之物品之一清單。除物品X及物品Y之外，其他物品亦可包含於其中。 Referring to FIG. 2 , the shopping cart page may include information associated with at least one item selected by a user. An item X and an item Y in FIG. 2 may be items selected by the user from a plurality of items, and the shopping cart page may display a list of items selected by the user. In addition to item X and item Y, other items may also be included therein.

一區域201可表示供一使用者核取是否選擇全部之一圖示。一區域203可表示用於核取是否選擇包含於購物車頁面中之物品X之一圖示。一區域205可表示用於核取是否選擇包含於購物車頁面中之物品Y之一圖示。例如，不同於圖2，當使用者核取選擇全部時，可執行對於購物車頁面中之全部物品之一支付。又，如圖2中繪示，當使用者核取物品X而非核取選擇全部時，可執行對於物品X之一支付。 An area 201 may represent an icon for a user to check whether to select all. An area 203 may represent an icon for checking whether to select item X included in the shopping cart page. An area 205 may represent an icon for checking whether to select item Y included in the shopping cart page. For example, unlike FIG. 2, when the user checks to select all, a payment for all items in the shopping cart page may be executed. Also, as shown in FIG. 2, when the user checks item X instead of checking to select all, a payment for item X may be executed.

一區域207可簡要地表示關於由使用者選擇之一物品之支付資訊。一區域209可表示用於繼續進行支付之一圖示。例如，如圖2中繪示，關於一價格及一折扣金額之資訊可簡要地顯示於區域207中作為關於由使用者選擇之物品X之支付資訊。在此例項中，當使用者選擇區域209中之一購買圖示時，可執行對於物品X之支付。此刻，為了增加使用者之一購買率，電子設備可不回應於使用者選擇購買圖示而在一使用者終端機上直接顯示一支付頁面。代替性地，電子設備可在使用者終端機上顯示圖3至圖10之推薦頁面且接著在使用者終端機上顯示圖11之一支付頁面。 An area 207 may briefly indicate payment information about an item selected by the user. An area 209 may indicate an icon for continuing payment. For example, as shown in FIG. 2 , information about a price and a discount amount may be briefly displayed in area 207 as payment information about item X selected by the user. In this example, when the user selects a purchase icon in area 209, payment for item X may be performed. At this point, in order to increase a purchase rate of the user, the electronic device may not respond to the user selecting the purchase icon and directly display a payment page on a user terminal. Alternatively, the electronic device may display the recommendation pages of Figures 3 to 10 on the user terminal and then display a payment page of Figure 11 on the user terminal.

圖3係繪示根據一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG. 3 is a diagram illustrating a recommendation page including an interface tool set according to an exemplary embodiment.

當一使用者選擇圖2之購物車頁面中之一購買圖示時，在 顯示圖11之一支付頁面之前，圖3之一推薦頁面可顯示於一使用者終端機上。參考圖3，推薦頁面可在一預定區域中展示複數個介面工具集。對應於各區域之一介面工具集可具有一不同類型。 When a user selects a purchase icon in the shopping cart page of FIG. 2 , before displaying a payment page of FIG. 11 , a recommendation page of FIG. 3 may be displayed on a user terminal. Referring to FIG. 3 , the recommendation page may display a plurality of interface tool sets in a predetermined area. An interface tool set corresponding to each area may have a different type.

一區域310可表示包含基於關於使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。換言之，區域310可表示包含基於關於使用者之購買歷史資訊之一頻繁購買物品之一介面工具集。 An area 310 may represent an interface tool set including items that have been purchased at least a predetermined number of times based on the purchase history information about the user. In other words, area 310 may represent an interface tool set including a frequently purchased item based on the purchase history information about the user.

在此例項中，在基於購買歷史資訊識別之被頻繁購買至少預定次數之複數個物品當中，一物品311、一物品313及一物品315可以該順序顯示。用於顯示物品311、物品313及物品315之一順序可基於一先前購買次數判定。例如，物品311、物品313及物品315可在區域310中以先前購買次數之降序顯示。當物品311、物品313及物品315具有相同的先前購買次數時，物品可以一最近購買順序顯示。例如，當物品311、物品313及物品315各具有相同的先前購買次數時，物品311、物品313及物品315可在區域310中以一最近購買順序顯示。替代地，當物品311、物品313及物品315具有相同的先前購買次數時，物品311、物品313及物品315可以基於自對應於各物品之其他使用者獲得之評級資訊之順序顯示。例如，當物品311、物品313及物品315具有相同的先前購買次數時，物品311、物品313及物品315可在區域310中按自從對應物品之其他使用者獲得之最高評級資訊起之順序顯示。評級資訊可對應於藉由組合樣本之一數目(例如，圖3中之星形標記上展示之數目)與由已使用對應物品之其他使用者針對一物品給出之分數(例如，圖3之星形標記)而獲得之資訊。當樣本之數目小於一預定數目時，可排除對應物品，即使一評級分數相對高。 當樣本之數目大於或等於預定數目時，可基於考量其之一評級分數之評級資訊判定一物品之一順序位置。 In this example, among a plurality of items that are frequently purchased at least a predetermined number of times and are identified based on the purchase history information, an item 311, an item 313, and an item 315 may be displayed in that order. An order for displaying the items 311, 313, and 315 may be determined based on a number of previous purchases. For example, the items 311, 313, and 315 may be displayed in the area 310 in descending order of the number of previous purchases. When the items 311, 313, and 315 have the same number of previous purchases, the items may be displayed in a most recently purchased order. For example, when item 311, item 313, and item 315 each have the same number of previous purchases, item 311, item 313, and item 315 may be displayed in a most recently purchased order in area 310. Alternatively, when item 311, item 313, and item 315 have the same number of previous purchases, item 311, item 313, and item 315 may be displayed in an order based on rating information obtained from other users corresponding to each item. For example, when item 311, item 313, and item 315 have the same number of previous purchases, item 311, item 313, and item 315 may be displayed in area 310 in an order starting from the highest rating information obtained from other users of the corresponding items. The rating information may correspond to information obtained by combining a number of samples (e.g., the number shown on the star mark in FIG. 3 ) and a score given to an item by other users who have used the corresponding item (e.g., the star mark in FIG. 3 ). When the number of samples is less than a predetermined number, the corresponding item may be excluded even if a rating score is relatively high. When the number of samples is greater than or equal to the predetermined number, a sequential position of an item may be determined based on the rating information considering a rating score thereof.

使用者可選擇對應於物品311、物品313及物品315之各者之一添加圖示且將對應物品添加至用於支付之物品。例如，當使用者在推薦頁面中選擇物品313之添加圖示，同時繼續進行如圖2中展示之對於物品X之購買時，可執行對於物品313與物品X一起之一購買程序。因而，使用者可以增加之使用便利性一起購買頻繁使用的物品。 The user can select to add an icon corresponding to each of item 311, item 313, and item 315 and add the corresponding item to the items for payment. For example, when the user selects the add icon of item 313 in the recommendation page and continues to purchase item X as shown in FIG. 2, a purchase procedure for item 313 and item X can be executed together. Therefore, the user can purchase frequently used items together with increased convenience.

在區域310中，可一起顯示對應於物品311之一影像及相關資訊，可一起顯示對應於物品313之一影像及相關資訊，且可一起顯示對應於物品315之一影像及相關資訊。在此例項中，相關資訊可包含一名稱、一選項、一價格、一折扣率、評級資訊及遞送資訊。對應於一物品之此影像及相關資訊可適用於其他物品，如下文描述。 In area 310, an image and related information corresponding to item 311 may be displayed together, an image and related information corresponding to item 313 may be displayed together, and an image and related information corresponding to item 315 may be displayed together. In this example, the related information may include a name, an option, a price, a discount rate, rating information, and delivery information. This image and related information corresponding to an item may be applicable to other items, as described below.

一區域320可表示用於在一預定時間段內顯示基於在一電子設備中設定之一預定條件選擇之一物品之一測試介面工具集。由於具有一最高使用者回購率之一物品顯示於區域310中作為使用者之頻繁購買物品，故區域310可定位於推薦頁面之一頂部處。在此實例中，用於在預定時間段內顯示基於在電子設備中設定之預定條件選擇之物品之測試介面工具集可顯示於區域310下方之區域320中，使得在預定時間段內測試對於測試介面工具集之一使用者回應。當測試介面工具集顯示於除區域320之外之一區域中時，測試使用者回應之一效應可降低。因此，測試介面工具集可顯示於區域320中。例如，可判定藉由在一預定時間段內顯示包含基於電子設備中之年齡及性別之一物品之一測試介面工具集而測試一使用者回應。在此實例中，測試介面工具集可顯示於區域310下方之區域320 中，且已顯示於區域320中之一介面工具集可顯示於一區域330中。 An area 320 may represent a test interface tool set for displaying an item selected based on a predetermined condition set in an electronic device within a predetermined time period. Since an item with a highest user repurchase rate is displayed in area 310 as a frequently purchased item of the user, area 310 may be positioned at the top of a recommendation page. In this example, a test interface tool set for displaying an item selected based on a predetermined condition set in an electronic device within a predetermined time period may be displayed in area 320 below area 310, so that a user response to the test interface tool set is tested within the predetermined time period. When the test interface tool set is displayed in an area other than area 320, an effect of testing user response may be reduced. Therefore, the test interface tool set may be displayed in area 320. For example, it may be determined that a user response is tested by displaying a test interface tool set including an item based on age and gender in an electronic device within a predetermined time period. In this example, the test interface tool set may be displayed in area 320 below area 310, and an interface tool set that has been displayed in area 320 may be displayed in area 330.

替代地，當不顯示一測試介面工具集時，區域320可表示包含新鮮肉類物品之一介面工具集。例如，新鮮肉類物品可對應於諸如1公斤(kg)之品牌A之雞肉，500公克(g)之品牌C之牛肉及300g之品牌B之豬肉之一物品。一物品321、一物品323及一物品325可按自從對應物品之其他使用者獲得之最高評級資訊起之順序顯示。 Alternatively, when a test widget is not displayed, area 320 may represent a widget containing fresh meat items. For example, the fresh meat item may correspond to an item such as 1 kilogram (kg) of brand A chicken, 500 grams (g) of brand C beef, and 300 g of brand B pork. An item 321, an item 323, and an item 325 may be displayed in order from the highest rating information obtained from other users of the corresponding items.

區域330可顯示包含季節性物品之一介面工具集。例如，六月吃最佳之水果可為季節性物品，十月吃最佳之魚可為季節性物品，或三月吃最佳之蔬菜可為季節性物品。一物品331、一物品333及一物品335可按自從對應物品之其他使用者獲得之最高評級資訊起之順序顯示。 Area 330 may display an interface tool set including seasonal items. For example, the best fruit to eat in June may be a seasonal item, the best fish to eat in October may be a seasonal item, or the best vegetables to eat in March may be a seasonal item. An item 331, an item 333, and an item 335 may be displayed in order from the highest rating information obtained from other users of the corresponding items.

一區域340可顯示包含一特價物品之一介面工具集。特價物品可對應於在一預定時間段內在一限制基礎上對其應用一特殊折扣之一物品。例如，一物品341可為在一天內對其應用一X%折扣作為一特殊折扣之一物品，一物品343可為在四天內對其應用一Y%折扣作為一特殊折扣之一物品，且一物品345可為在四天內對其應用一Z%折扣作為一特殊折扣之一物品。物品341、物品343及物品345可各為在一預定時間段內在一限制基礎上對其應用一特殊折扣之一物品。可基於一剩餘折扣時間段顯示物品341、物品343及物品345。例如，可判定用於顯示物品341、物品343及物品345之一順序係一最短剩餘折扣時段順序。替代地，當剩餘折扣時間段相同時，物品341、物品343及物品345可以自從對應物品之其他使用者獲得之最高評級資訊起之順序顯示。例如，當物品343及物品345具有相同剩餘折扣時間段時，物品343及物品345可以自從物品343及物品345之其他使用者獲得之最高評級資訊起之順序顯示。 An area 340 may display an interface widget including a special offer item. The special offer item may correspond to an item to which a special discount is applied on a restricted basis within a predetermined time period. For example, an item 341 may be an item to which an X% discount is applied as a special discount within one day, an item 343 may be an item to which a Y% discount is applied as a special discount within four days, and an item 345 may be an item to which a Z% discount is applied as a special discount within four days. Item 341, item 343, and item 345 may each be an item to which a special discount is applied on a restricted basis within a predetermined time period. Item 341, item 343, and item 345 may be displayed based on a remaining discount time period. For example, it may be determined that an order for displaying item 341, item 343, and item 345 is an order of the shortest remaining discount period. Alternatively, when the remaining discount period is the same, item 341, item 343, and item 345 may be displayed in order from the highest rating information obtained from other users of the corresponding items. For example, when item 343 and item 345 have the same remaining discount period, item 343 and item 345 may be displayed in order from the highest rating information obtained from other users of item 343 and item 345.

用於顯示區域320、區域330及區域340之介面工具集之一順序可改變。例如，包含季節性物品之一介面工具集可顯示於區域320中，包含特價物品之一介面工具集可顯示於區域330中，且包含新鮮肉類物品之一介面工具集可顯示於區域340中。區域320、區域330及區域340之介面工具集可按自包含目前由其他使用者購買最多之一物品之一介面工具集起之順序顯示。例如，當由於分析其他使用者之當前購買資訊而按特價物品、季節性物品及新鮮肉類物品之一順序識別高銷售額時，包含特價物品之介面工具集可顯示於區域320中，包含季節性物品之介面工具集可顯示於區域330中，且包含新鮮肉類物品之介面工具集可顯示於區域340中。替代地，用於顯示區域320、區域330及區域340之介面工具集之一順序可基於一先前使用者回應(例如，一點選次數或一購買次數)判定。例如，可考量使用者過去已點選或購買季節性物品七次，使用者過去已點選或購買特價物品五次，且使用者過去已點選或購買新鮮肉類物品三次以判定用於顯示區域320、區域330及區域340之介面工具集之一順序以對應於季節性物品、特價物品及新鮮肉類物品之一順序。此係為了將物品儘可能顯示於頂部，此係因為若存在許多先前使用者回應，則其意謂使用者很感興趣，此可增加一購買率。然而，甚至在此情況中，區域310仍可固定為具有包含如上文描述之物品之介面工具集。 An order for displaying widgets of area 320, area 330, and area 340 may be changed. For example, a widget containing seasonal items may be displayed in area 320, a widget containing special items may be displayed in area 330, and a widget containing fresh meat items may be displayed in area 340. The widgets of area 320, area 330, and area 340 may be displayed in order starting with a widget containing an item currently purchased the most by other users. For example, when high sales are identified in the order of specials, seasonal items, and fresh meat items due to analyzing current purchase information of other users, the widget set including specials may be displayed in area 320, the widget set including seasonal items may be displayed in area 330, and the widget set including fresh meat items may be displayed in area 340. Alternatively, an order for displaying the widgets of area 320, area 330, and area 340 may be determined based on a previous user response (e.g., a number of clicks or a number of purchases). For example, it may be considered that the user has clicked or purchased seasonal items seven times in the past, the user has clicked or purchased special items five times in the past, and the user has clicked or purchased fresh meat items three times in the past to determine an order of the interface tool sets used to display areas 320, 330, and 340 to correspond to an order of seasonal items, special items, and fresh meat items. This is to display the items at the top as much as possible because if there are many previous user responses, it means that the user is very interested, which can increase a purchase rate. However, even in this case, area 310 can still be fixed to have an interface tool set containing the items as described above.

除顯示於區域310至區域340中之介面工具集之外，圖4至圖11中展示之各種介面工具集亦可一起顯示於推薦頁面上。 In addition to the interface tool sets displayed in areas 310 to 340, the various interface tool sets shown in Figures 4 to 11 can also be displayed together on the recommendation page.

一區域350可表示其中考量關於由使用者自購物車頁面選擇之一物品之支付資訊及關於由使用者添加至推薦頁面之一物品之支付資訊之支付資訊。例如，可顯示藉由組合關於由使用者自購物車頁面選擇之 物品X之支付資訊(例如，價格及一折扣金額)及關於由使用者自推薦頁面選擇之物品313及物品321之支付資訊(例如，價格及一折扣金額)而獲得之支付資訊。 An area 350 may represent payment information in which payment information about an item selected by a user from a shopping cart page and payment information about an item added by a user to a recommendation page are considered. For example, payment information obtained by combining payment information about item X selected by a user from a shopping cart page (e.g., price and a discount amount) and payment information about items 313 and 321 selected by a user from a recommendation page (e.g., price and a discount amount) may be displayed.

一區域360可表示用於繼續進行支付之一購買圖示。當使用者選擇購買圖示時，一畫面可自推薦頁面切換至圖11之一支付頁面。 An area 360 may represent a purchase icon for continuing payment. When the user selects the purchase icon, a screen may switch from a recommendation page to a payment page as shown in FIG. 11 .

圖4係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG. 4 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域410可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域410可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品411、413及415之一介面工具集。顯示於區域410中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 410 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 410 may represent an interface widget including frequently purchased items 411, 413, and 415 identified based on purchase history information about the user. The interface widget displayed in area 410 may correspond to the interface widget displayed in area 310, and the above description may apply here.

一電子設備可預先設定匹配包含於一購物車頁面中之一物品之複數個物品。電子設備可基於關於各種使用者之購買資訊或物品之間之一關係之一分析預先設定適合一起購買之一物品。例如，藉由分析關於各種使用者之購買資訊，電子設備可識別頻繁地與包含於購物車頁面中之一物品X 421一起購買之一物品A 423及一物品B 425且將物品X 421與物品A 423及物品B 425匹配。 An electronic device may pre-set multiple items that match an item included in a shopping cart page. The electronic device may pre-set an item suitable for purchase together based on an analysis of purchase information about various users or a relationship between items. For example, by analyzing purchase information about various users, the electronic device may identify an item A 423 and an item B 425 that are frequently purchased together with an item X 421 included in a shopping cart page and match item X 421 with item A 423 and item B 425.

電子設備可識別對應於匹配物品X之複數個物品(例如，物品A 423及物品B 425)之一類別。電子設備可識別對應於物品A 423及物品B 425之類別，且類別亦可進一步包含除物品A 423及物品B 425之外之其他物品。電子設備可在一區域420中顯示包含類別中之複數個物品當中當藉由與物品X匹配而顯示時具有一最高購買率之一物品之一介面工具 集。除物品A及物品B之外，當與物品X匹配時包含於具有最高購買率之一類別中之一物品亦可顯示於區域420中。當未預先設定匹配物品X之一物品時，包含適合一起購買之物品之介面工具集可不顯示於區域420中。 The electronic device may identify a category corresponding to a plurality of items (e.g., item A 423 and item B 425) that match item X. The electronic device may identify a category corresponding to item A 423 and item B 425, and the category may further include other items in addition to item A 423 and item B 425. The electronic device may display an interface tool set in an area 420 that includes an item with a highest purchase rate when displayed by matching with item X among a plurality of items in the category. In addition to item A and item B, an item included in a category with a highest purchase rate when matched with item X may also be displayed in area 420. When an item matching item X is not pre-set, an interface tool set including items suitable for purchase together may not be displayed in area 420.

同樣地，可識別對應於匹配包含於購物車頁面中之物品Y之複數個物品之一類別，且可顯示類別中之物品。 Likewise, a category corresponding to a plurality of items matching item Y included in a shopping cart page may be identified, and the items in the category may be displayed.

區域420可定位於區域410下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域420中且包含適合一起購買之物品之介面工具集可連同包含參考圖3描述之特價物品、季節性物品及新鮮肉類物品之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Area 420 may be positioned below area 410 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in area 420 and including items suitable for purchase together may be displayed together with the widget including the specials, seasonal items, and fresh meat items described with reference to FIG. 3. In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域430，且對應於區域360之上文之描述可適用於一區域440。 The above description corresponding to region 350 may apply to a region 430, and the above description corresponding to region 360 may apply to a region 440.

圖5係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG. 5 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域510可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域510可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品511、513及515之一介面工具集。顯示於區域510中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 510 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 510 may represent an interface widget including frequently purchased items 511, 513, and 515 identified based on purchase history information about the user. The interface widget displayed in area 510 may correspond to the interface widget displayed in area 310, and the above description may apply here.

一電子設備可識別對應於與顯示於區域510中之一物品相關之一經推薦物品之一類別。例如，電子設備可識別對應於與被頻繁購買至少預定次數之一物品相關之一經推薦物品之一類別。電子設備可在一區域520中顯示包含在對應於經識別類別之物品當中在一預定時間段內對其 等應用一折扣之物品521、523及525之一介面工具集。在此例項中，經推薦物品可為適合與被頻繁購買至少預定次數之物品一起購買之一物品。例如，電子設備可識別對應於適合與被頻繁購買至少預定次數之物品511一起購買之經推薦物品之一類別，且在區域520中顯示包含在類別中之物品當中在一預定時間段內對其等應用一折扣之物品521、523及525之一介面工具集。在此例項中，可基於一折扣率判定用於顯示物品521、523及525之一順序。例如，可判定用於顯示物品521、523及525之一順序係一最高折扣率順序。當折扣率相同時，可基於評級資訊判定用於顯示物品521、523及525之一順序。 An electronic device may identify a category corresponding to a recommended item associated with an item displayed in area 510. For example, the electronic device may identify a category corresponding to a recommended item associated with an item that is frequently purchased at least a predetermined number of times. The electronic device may display in an area 520 an interface tool set including items 521, 523, and 525 to which a discount is applied within a predetermined time period among the items corresponding to the identified category. In this example, the recommended item may be an item suitable for purchase together with the item that is frequently purchased at least a predetermined number of times. For example, the electronic device may identify a category corresponding to recommended items suitable for purchase with item 511 that is purchased frequently at least a predetermined number of times, and display an interface tool set in area 520 for items 521, 523, and 525 to which a discount is applied within a predetermined time period among the items included in the category. In this example, an order for displaying items 521, 523, and 525 may be determined based on a discount rate. For example, it may be determined that an order for displaying items 521, 523, and 525 is an order of the highest discount rate. When the discount rates are the same, an order for displaying items 521, 523, and 525 may be determined based on rating information.

替代地，電子設備可識別對應於與包含於一購物車頁面中之一物品相關之一經推薦物品之一類別。例如，電子設備可識別對應於與包含於購物車頁面中之一物品X相關之一經推薦物品之一類別。此處，經推薦物品可為適合與包含於購物車頁面中之一物品一起購買之一物品。電子設備可在區域520中顯示包含在對應於經識別類別之物品當中在一預定時間段內對其等應用一折扣之物品521、523及525之一介面工具集。例如，電子設備可識別對應於與包含於購物車頁面中之物品X相關之經推薦物品之一類別，且在區域520中顯示包含在類別中之物品當中在一預定時間段內對其等應用一折扣之物品521、523及525之一介面工具集。在此例項中，可基於一折扣率判定用於顯示物品521、523及525之一順序。例如，可判定用於顯示物品521、523及525之一順序係一最高折扣率順序。當折扣率相同時，可基於評級資訊判定用於顯示物品521、523及525之一順序。 Alternatively, the electronic device may identify a category corresponding to a recommended item associated with an item included in a shopping cart page. For example, the electronic device may identify a category corresponding to a recommended item associated with an item X included in the shopping cart page. Here, the recommended item may be an item suitable for purchase together with an item included in the shopping cart page. The electronic device may display in area 520 an interface tool set of items 521, 523, and 525 to which a discount is applied within a predetermined time period among the items corresponding to the identified category. For example, the electronic device may identify a category corresponding to recommended items related to item X included in the shopping cart page, and display an interface tool set of items 521, 523, and 525 to which a discount is applied within a predetermined time period among the items included in the category in area 520. In this example, an order for displaying items 521, 523, and 525 may be determined based on a discount rate. For example, it may be determined that an order for displaying items 521, 523, and 525 is an order of the highest discount rate. When the discount rates are the same, an order for displaying items 521, 523, and 525 may be determined based on rating information.

如參考圖3描述之顯示於區域340中且包含在預定時間段內 在一限制基礎上對其應用特殊折扣之物品之介面工具集可不同於如參考圖5描述之顯示於區域520中且包含在對應於類別之物品當中對其應用折扣之物品之介面工具集。可預先設定圖5之類別。 The interface tool set for items to which a special discount is applied on a restricted basis as shown in area 340 and included in a predetermined time period as described with reference to FIG. 3 may be different from the interface tool set for items to which a discount is applied among items corresponding to a category as shown in area 520 and included in a predetermined time period as described with reference to FIG. 5. The categories of FIG. 5 may be preset.

區域520可定位於區域510下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域520中之介面工具集可連同參考圖3及圖4描述之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Region 520 may be positioned below region 510 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in region 520 may be displayed together with the widget described with reference to FIGS. 3 and 4. In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域530，且對應於區域360之上文之描述可適用於一區域540。 The above description corresponding to region 350 may apply to a region 530, and the above description corresponding to region 360 may apply to a region 540.

圖6係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG6 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域610可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域610可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品611、613及615之一介面工具集。顯示於區域610中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 610 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 610 may represent an interface widget including frequently purchased items 611, 613, and 615 identified based on purchase history information about the user. The interface widget displayed in area 610 may correspond to the interface widget displayed in area 310, and the above description may apply here.

一電子設備可在一區域620中顯示包含過去由一使用者選擇之所關注物品當中滿足一預定條件之一所關注物品之一介面工具集。所關注物品可為使用者表達對其之與購買相關之興趣之一物品，且所關注物品可不包含於一購物車頁面中。當使用者選擇將所關注物品添加至購物車頁面時，甚至所關注物品亦可包含於購物車頁面中。或，當使用者選擇一物品作為所關注物品且不將物品添加至購物車頁面時，所關注物品可不包含於購物車頁面中。由於所關注物品係使用者表達對其之與購買相關之興 趣之物品，故相較於其他物品，所關注物品可更可能由使用者購買。 An electronic device may display in an area 620 an interface tool set including a watched item that satisfies a predetermined condition among watched items selected by a user in the past. The watched item may be an item for which the user has expressed an interest in purchasing, and the watched item may not be included in a shopping cart page. When the user chooses to add the watched item to the shopping cart page, even the watched item may be included in the shopping cart page. Or, when the user selects an item as a watched item and does not add the item to the shopping cart page, the watched item may not be included in the shopping cart page. Since the watched item is an item for which the user has expressed an interest in purchasing, the watched item may be more likely to be purchased by the user than other items.

當使用者選擇複數個物品作為所關注物品時，電子設備可在區域620中顯示基於一折扣週期、一折扣率及選擇一對應物品作為所關注物品之一週期篩選之所關注物品。例如，當選擇一物品A作為一所關注物品之一週期經過十天時，電子設備可不在區域620中顯示物品A。又，電子設備可在區域620中顯示在十天內基於一折扣率及一剩餘折扣週期按順序被選作所關注物品之一物品B、一物品C及一物品D。 When the user selects multiple items as the items of interest, the electronic device may display the items of interest in area 620, which are filtered based on a discount cycle, a discount rate, and a cycle in which a corresponding item is selected as the item of interest. For example, when ten days have passed since the cycle in which an item A is selected as the item of interest, the electronic device may not display item A in area 620. In addition, the electronic device may display in area 620 an item B, an item C, and an item D that are selected as the items of interest in order based on a discount rate and a remaining discount cycle within ten days.

區域620可定位於區域610下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域620中之介面工具集可連同參考圖3至圖5描述之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Region 620 may be positioned below region 610 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in region 620 may be displayed together with the widget described with reference to FIGS. 3 to 5 . In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域630，且對應於區域360之上文之描述可適用於一區域640。 The above description corresponding to region 350 may apply to a region 630, and the above description corresponding to region 360 may apply to a region 640.

圖7係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG. 7 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域710可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域710可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品711、713及715之一介面工具集。顯示於區域710中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 710 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 710 may represent an interface widget including frequently purchased items 711, 713, and 715 identified based on purchase history information about the user. The interface widget displayed in area 710 may correspond to the interface widget displayed in area 310, and the above description may apply here.

使用者可請求一補貨通知以購買一售罄物品。隨後，當售罄物品被補貨時，一電子設備可將對應物品之補貨通知傳輸給使用者。在此例項中，當針對複數個物品請求補貨通知時，電子設備可透過一區域 720顯示包含一補貨通知請求物品清單之一介面工具集。 A user may request a restock notification to purchase a sold-out item. Subsequently, when the sold-out item is restocked, an electronic device may transmit a restock notification of the corresponding item to the user. In this example, when a restock notification is requested for multiple items, the electronic device may display an interface tool set including a list of items for which a restock notification is requested via an area 720.

當針對複數個物品請求補貨通知時，電子設備可基於關於對應物品之庫存資訊判定用於在區域720中顯示對應物品之一順序。具體言之，當一物品被補貨但被銷售且庫存數量快速減少時，電子設備可基於庫存資訊判定一物品顯示順序。例如，一物品721、一物品723及一物品725可為使用者針對其等請求補貨通知之物品，且電子設備可判定用於在區域720中顯示物品721、物品723及物品725之一順序係一最小庫存數量順序。替代地，當一物品庫存數量大於或等於一臨限值(例如，100之一數量)時，電子設備可判定用於在區域720中顯示物品之一順序係一最高庫存減少速度順序。替代地，電子設備可在區域720中首先顯示具有小於臨限值之一庫存數量之一物品，且在具有大於或等於臨限值之一庫存數量之物品當中以一最高庫存減少速度順序顯示物品。 When replenishment notifications are requested for a plurality of items, the electronic device may determine an order for displaying the corresponding items in area 720 based on the inventory information about the corresponding items. Specifically, when an item is replenished but sold and the inventory quantity decreases rapidly, the electronic device may determine an item display order based on the inventory information. For example, an item 721, an item 723, and an item 725 may be items for which the user requested replenishment notifications, and the electronic device may determine that an order for displaying item 721, item 723, and item 725 in area 720 is a minimum inventory quantity order. Alternatively, when the stock quantity of an item is greater than or equal to a critical value (e.g., a quantity of 100), the electronic device may determine that a sequence for displaying items in area 720 is a sequence with the highest stock reduction speed. Alternatively, the electronic device may first display an item with a stock quantity less than the critical value in area 720, and display the items in a sequence with the highest stock reduction speed among items with a stock quantity greater than or equal to the critical value.

區域720可定位於區域710下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域720中之介面工具集可連同參考圖3至圖6描述之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Region 720 may be positioned below region 710 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in region 720 may be displayed together with the widget described with reference to FIGS. 3 to 6. In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域730，且對應於區域360之上文之描述可適用於一區域740。 The above description corresponding to region 350 may apply to a region 730, and the above description corresponding to region 360 may apply to a region 740.

圖8係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG8 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域810可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域810可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品811、813 及815之一介面工具集。顯示於區域810中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 810 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 810 may represent an interface widget including frequently purchased items 811, 813, and 815 that are identified based on purchase history information about the user. The interface widget displayed in area 810 may correspond to the interface widget displayed in area 310, and the above description may apply here.

一電子設備可在包含於一購物車頁面中之物品當中識別一售罄物品。換言之，電子設備可驗證由使用者添加至購物車頁面之一物品是否歸因於售罄而不可得。例如，電子設備可驗證包含於購物車頁面中之一物品X 821是否被售罄。 An electronic device can identify a sold-out item among items included in a shopping cart page. In other words, the electronic device can verify whether an item added to the shopping cart page by a user is unavailable due to being sold out. For example, the electronic device can verify whether an item X 821 included in the shopping cart page is sold out.

電子設備可在一區域820中顯示包含在包含於購物車頁面中之物品當中基於售罄物品之一類別識別之一取代物品之一介面工具集。電子設備可識別被售罄之物品X 821之一類別，且在區域820中顯示包含基於該類別識別之取代物品823及825之一介面工具集。類別可為對應於物品X之一類別且經預先設定。例如，當售罄物品X係品牌A之乳酪時，電子設備可將一類別「乳酪」識別為預先設定之一類別，識別包含於類別「乳酪」中之另一品牌之物品且在區域820中顯示另一品牌之物品823及825。在此例項中，在另一品牌之複數個物品當中，電子設備可在區域820中以一最低價格順序、一最高折扣率順序或一最高評級資訊順序顯示物品。例如，電子設備可在區域820中以一最高折扣率順序顯示物品823及825，如圖8中展示。 The electronic device may display in an area 820 a toolkit for a replacement item identified based on a category of the sold-out item among the items included in the shopping cart page. The electronic device may identify a category of the sold-out item X 821, and display in area 820 a toolkit for replacement items 823 and 825 identified based on the category. The category may be a category corresponding to item X and pre-set. For example, when the sold-out item X is cheese of brand A, the electronic device may identify a category "cheese" as a pre-set category, identify items of another brand included in the category "cheese", and display items 823 and 825 of another brand in area 820. In this example, among a plurality of items of another brand, the electronic device may display the items in area 820 in a lowest price order, a highest discount rate order, or a highest rating information order. For example, the electronic device may display items 823 and 825 in area 820 in a highest discount rate order, as shown in FIG. 8 .

區域820可定位於區域810下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域820中之介面工具集可連同參考圖3至圖7描述之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Region 820 may be positioned below region 810 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in region 820 may be displayed together with the widget described with reference to FIGS. 3 to 7. In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域830，且對應於區域360之上文之描述可適用於一區域840。 The above description corresponding to region 350 may apply to a region 830, and the above description corresponding to region 360 may apply to a region 840.

圖9係繪示根據另一例示性實施例之包含一介面工具集之一推薦頁面之一圖式。 FIG. 9 is a diagram showing a recommendation page including an interface tool set according to another exemplary embodiment.

一區域910可表示包含基於關於一使用者之購買歷史資訊識別之被購買至少一預定次數之物品之一介面工具集。例如，區域910可表示包含基於關於使用者之購買歷史資訊識別之頻繁購買物品911、913及915之一介面工具集。顯示於區域910中之介面工具集可對應於顯示於區域310中之介面工具集，且上文之描述可適用於此處。 An area 910 may represent an interface widget including items that have been purchased at least a predetermined number of times based on purchase history information about a user. For example, area 910 may represent an interface widget including frequently purchased items 911, 913, and 915 identified based on purchase history information about the user. The interface widget displayed in area 910 may correspond to the interface widget displayed in area 310, and the above description may apply here.

一電子設備可識別由使用者在包含於一購物車頁面中之物品當中選擇之一物品，且驗證選定物品是否滿足與一折扣券之一應用相關之一條件。若滿足條件，則可將折扣券應用至物品。若不滿足條件，則可不將折扣券應用至物品。亦即，電子設備可驗證是否滿足用於將折扣券應用至由使用者自包含於購物車頁面中之物品選擇之物品之條件。在此例項中，條件可為與一金額相關之一條件。例如，當一購買金額將為$50或更多以應用折扣券時，且當選定物品之一價格係$30時，不滿足條件。 An electronic device can identify an item selected by a user from among items included in a shopping cart page, and verify whether the selected item satisfies a condition associated with an application of a discount coupon. If the condition is satisfied, the discount coupon may be applied to the item. If the condition is not satisfied, the discount coupon may not be applied to the item. That is, the electronic device can verify whether the condition for applying the discount coupon to the item selected by the user from among the items included in the shopping cart page is satisfied. In this example, the condition may be a condition associated with an amount. For example, when a purchase amount will be $50 or more to apply the discount coupon, and when a price of the selected item is $30, the condition is not satisfied.

電子設備可在一區域920中顯示包含可滿足條件之物品923及925之一介面工具集。在此例項中，一物品921可表示由使用者在購物車頁面中選擇之一物品，使得使用者找到待應用折扣券之物品921。另外，例如，物品923及925可為在與由使用者在購物車頁面上選擇之物品921相同之一公司中製造之物品，且同時為可滿足條件之物品。例如，物品923及925可為在與由使用者在購物車頁面上選擇之物品921相同之公司中製造之物品，且同時可為可滿足用於在一價格係$20或更多之一前提下應用一折扣券之一條件之物品。除與作為在相同公司中製造之物品相關之條件之外，物品923及925亦可為在滿足各種預設偏好(諸如一會員資格、 一類別或類似者)之物品當中滿足一金額條件之物品。除前述偏好之外之各種偏好亦可係適用的，且此可由本發明之範疇涵蓋。 The electronic device may display an interface tool set including items 923 and 925 that may satisfy the condition in an area 920. In this example, an item 921 may represent an item selected by the user in a shopping cart page, so that the user finds the item 921 to which the discount coupon is to be applied. In addition, for example, items 923 and 925 may be items manufactured in the same company as the item 921 selected by the user on the shopping cart page, and at the same time, they may be items that may satisfy the condition. For example, items 923 and 925 may be items manufactured in the same company as the item 921 selected by the user on the shopping cart page, and at the same time, they may be items that may satisfy a condition for applying a discount coupon under the premise that a price is $20 or more. In addition to the condition related to being items manufactured in the same company, items 923 and 925 may also be items that meet a monetary condition among items that meet various preset preferences (such as a membership, a category, or the like). Various preferences other than the aforementioned preferences may also be applicable and are covered by the scope of the present invention.

當複數個物品(物品923及925)滿足條件時，電子設備可在區域920中以一最低價格順序顯示物品。當使用一單一物品不滿足條件時，使用者可添加複數個物品。在此例項中，為了使用者方便，電子設備可在區域920中以如同具有一最高價格之一物品、具有一最低價格之一物品、具有一第二最高價格之一物品、具有一第二最低價格之一物品、具有一第三最高價格之一物品、具有一第三最低價格之一物品之順序顯示物品。 When multiple items (items 923 and 925) meet the condition, the electronic device may display the items in area 920 in order of lowest price. When a single item does not meet the condition, the user may add multiple items. In this example, for user convenience, the electronic device may display the items in area 920 in order of one item with the highest price, one item with the lowest price, one item with the second highest price, one item with the second lowest price, one item with the third highest price, and one item with the third lowest price.

在此例項中，為了使用者方便，可在一區域927中顯示與滿足條件相關之一狀態。例如，當使用者添加一物品925時，電子設備可在區域927中顯示一狀態，其中需要一額外購買以滿足條件，使得使用者在考量與滿足條件相關之狀態之情況下進一步添加另一物品。 In this example, for the convenience of the user, a status related to the satisfied condition may be displayed in an area 927. For example, when the user adds an item 925, the electronic device may display a status in area 927 where an additional purchase is required to satisfy the condition, so that the user further adds another item in consideration of the status related to the satisfied condition.

區域920可定位於區域910下方，且當包含一測試介面工具集時，可顯示於測試介面工具集下方。替代地，顯示於區域920中之介面工具集可連同參考圖3至圖8描述之介面工具集一起顯示。在此例項中，與用於顯示介面工具集之一順序相關之上文之描述可適用於此處。 Region 920 may be positioned below region 910 and, when a test widget is included, may be displayed below the test widget. Alternatively, the widget displayed in region 920 may be displayed together with the widget described with reference to FIGS. 3 to 8. In this example, the above description regarding an order for displaying widgets may apply here.

對應於區域350之上文之描述可適用於一區域930，且對應於區域360之上文之描述可適用於一區域940。 The above description corresponding to region 350 may apply to a region 930, and the above description corresponding to region 360 may apply to a region 940.

圖10係繪示根據一例示性實施例之展示關於用於支付之一物品之資訊之一推薦頁面之一圖式。 FIG. 10 is a diagram showing a recommendation page displaying information about an item for payment according to an exemplary embodiment.

參考圖10之一影像(a)，一推薦頁面可包含表示包含頻繁購買物品1011、1013及1015之一介面工具集之一區域1010及表示包含新鮮 肉類物品1021、1023及1025之一介面工具集之一區域1020。另外，推薦頁面可展示上文描述之其他介面工具集。對應於區域350之上文之描述可適用於一區域1030，且對應於區域360之上文之描述可適用於一區域1040。 Referring to image (a) of FIG. 10 , a recommendation page may include an area 1010 representing an interface tool set including frequently purchased items 1011, 1013, and 1015 and an area 1020 representing an interface tool set including fresh meat items 1021, 1023, and 1025. In addition, the recommendation page may display other interface tool sets described above. The above description corresponding to area 350 may apply to an area 1030, and the above description corresponding to area 360 may apply to an area 1040.

參考圖10之一影像(b)，在顯示於區域1010中之物品當中，一使用者可藉由選擇一添加圖示而將一物品1013添加至用於支付之一物品。當使用者添加物品1013時，包含關於用於支付之物品之簡要資訊之一區域1050可出現於一畫面之一下部分中。用於支付之物品可為由使用者自包含於一購物車頁面中之物品選擇之一物品，使用添加圖示在推薦頁面上選擇之一物品亦可被添加至用於支付之物品。例如，使用者可自包含於購物車頁面中之一物品X及一物品Y選擇物品X且選擇推薦頁面上之物品1013。 Referring to an image (b) of FIG. 10 , among the items displayed in area 1010, a user may add an item 1013 to an item for payment by selecting an add icon. When the user adds item 1013, an area 1050 containing brief information about the item for payment may appear in a lower portion of a screen. The item for payment may be an item selected by the user from items included in a shopping cart page, and an item selected on a recommendation page using the add icon may also be added to the items for payment. For example, the user may select item X from an item X and an item Y included in a shopping cart page and select item 1013 on the recommendation page.

在此實例中，物品X及物品1013可為用於支付之物品。關於藉由使用者選擇添加圖示而添加至用於支付之物品之物品1013，可撤銷啟動顯示於區域1010中之用於物品1013之添加圖示。 In this example, item X and item 1013 may be items for payment. With respect to item 1013 added to items for payment by the user selecting the add icon, the add icon for item 1013 displayed in area 1010 may be deactivated.

在此例項中，電子設備可在區域1050中顯示關於經添加物品1013之資訊。具體言之，電子設備可在區域1050之一區域1051中顯示關於經添加物品1013之影像資訊及經添加數量資訊。另外，電子設備可在區域1050之一區域1053中顯示關於在購物車頁面上選擇之一物品之影像資訊。因此，使用者可基於顯示於區域1050中之關於用於支付之物品之影像資訊而容易地識別一支付清單。 In this example, the electronic device may display information about the added item 1013 in area 1050. Specifically, the electronic device may display image information and added quantity information about the added item 1013 in area 1051 of area 1050. In addition, the electronic device may display image information about an item selected on the shopping cart page in area 1053 of area 1050. Therefore, the user can easily recognize a payment list based on the image information about the items for payment displayed in area 1050.

參考圖10之一影像(c)，當使用者再一次點選影像(b)之區域1050時，電子設備可顯示如影像(c)中展示之表示關於用於支付之物品 之詳細資訊之一區域1060。例如，當使用者點選影像(b)中之區域1050時，可顯示表示關於用於支付之物品之詳細資訊(例如，名稱、價格、數量、折扣等)之區域1060，如影像(c)中展示。在此例項中，可撤銷啟動畫面上除區域1060、區域1030及區域1040之外之一區域。當使用者選擇影像(c)中之區域1040時，可顯示圖11之一支付頁面。 Referring to image (c) of FIG. 10 , when the user clicks area 1050 of image (b) again, the electronic device may display an area 1060 showing detailed information about the item for payment as shown in image (c). For example, when the user clicks area 1050 in image (b), area 1060 showing detailed information about the item for payment (e.g., name, price, quantity, discount, etc.) may be displayed as shown in image (c). In this example, an area other than area 1060, area 1030, and area 1040 on the activation screen may be canceled. When the user selects area 1040 in image (c), a payment page of FIG. 11 may be displayed.

圖11係繪示根據一例示性實施例之一支付頁面之一圖式。 FIG. 11 is a diagram showing a payment page according to an exemplary embodiment.

當一使用者選擇圖10之影像c中之區域1040時，用於繼續進行對於區域1060中之一待支付物品之一支付之一支付頁面可顯示於如圖11中展示之一畫面上。一區域1110可為表示關於一使用者之資訊(例如，姓名、地址、聯繫及類似者)之一區域。一區域1120可為表示由使用者在下達一訂單時針對一遞送所作之一請求備註之一區域。另外，一區域1130可為表示與一支付相關之內容(例如，用於支付之一卡、一支付選項及類似者)之一區域。又，一區域1140可為表示與一遞送相關聯之資訊之一區域。 When a user selects area 1040 in image c of FIG. 10 , a payment page for continuing to make a payment for an item to be paid in area 1060 may be displayed on a screen as shown in FIG. 11 . An area 1110 may be an area representing information about a user (e.g., name, address, contact, and the like). An area 1120 may be an area representing a request note made by a user for a delivery when placing an order. In addition, an area 1130 may be an area representing content related to a payment (e.g., a card for payment, a payment option, and the like). Furthermore, an area 1140 may be an area representing information associated with a delivery.

圖12係繪示根據一例示性實施例之推薦一物品之一方法之一流程圖。 FIG. 12 is a flow chart showing a method for recommending an item according to an exemplary embodiment.

參考圖12，在操作S1210中，一電子設備可顯示包含至少一個物品之一購物車頁面。購物車頁面可為包含由一使用者選擇以進行購買之一物品之一頁面。使用者可購買包含於購物車頁面中之全部物品當中之物品之一部分。 Referring to FIG. 12 , in operation S1210 , an electronic device may display a shopping cart page containing at least one item. The shopping cart page may be a page containing an item selected by a user for purchase. The user may purchase a portion of the items contained in the shopping cart page.

在操作S1220中，電子設備可顯示其中在一預定區域中顯示包含與顯示於購物車頁面中之至少一個物品相關之至少一個另一物品之複數個介面工具集之一推薦頁面。 In operation S1220, the electronic device may display a recommendation page in which a plurality of toolkits including at least one other item related to at least one item displayed in the shopping cart page are displayed in a predetermined area.

在操作S1230中，電子設備可顯示包含與對於由一使用者在購物車頁面或推薦頁面中選擇之一物品之一支付相關聯之資訊之一支付頁面。 In operation S1230, the electronic device may display a payment page including information associated with a payment for an item selected by a user in a shopping cart page or a recommendation page.

在此例項中，可基於關於包含於不同於該使用者之使用者之各介面工具集中之一物品之購買資訊判定顯示於推薦頁面之預定區域中之複數個介面工具集之一順序。另外，可在考量使用者之一先前回應(例如，一點選次數或一購買次數)之情況下判定複數個介面工具集之一順序。 In this example, an order of the plurality of widgets displayed in a predetermined area of the recommendation page may be determined based on purchase information about an item included in each widget of a user different from the user. In addition, an order of the plurality of widgets may be determined taking into account a previous response of the user (e.g., a number of clicks or a number of purchases).

推薦頁面可展示包含基於關於使用者之購買歷史資訊識別之被購買至少一預定次數之一物品之一第一介面工具集。例如，推薦頁面可展示包含已由使用者頻繁購買之一物品之第一介面工具集。第一介面工具集之上述描述可適用於此處。 The recommendation page may display a first interface widget including an item that has been purchased at least a predetermined number of times based on the purchase history information about the user. For example, the recommendation page may display a first interface widget including an item that has been frequently purchased by the user. The above description of the first interface widget may apply here.

此外，推薦頁面可在第一介面工具集下方展示用於藉由在一預定時間段內顯示基於在電子設備中設定之一預定條件選擇之一物品而測試一使用者回應之一測試介面工具集。藉由在第一介面工具集下方顯示測試介面工具集，可在預定時間段內測試與測試介面工具集相關之使用者回應。測試介面工具集之上述描述可適用於此處。 In addition, the recommendation page may display a test UI tool set below the first UI tool set for testing a user response by displaying an item selected based on a predetermined condition set in the electronic device within a predetermined time period. By displaying the test UI tool set below the first UI tool set, the user response associated with the test UI tool set may be tested within the predetermined time period. The above description of the test UI tool set may apply here.

此外，可識別對應於匹配包含於購物車頁面中之至少一個物品之複數個物品之一類別，且推薦頁面可在第一介面工具集下方展示包含基於類別分類之複數個物品之一第二介面工具集。第二介面工具集之上述描述可適用於此處。 In addition, a category corresponding to a plurality of items matching at least one item included in the shopping cart page may be identified, and the recommendation page may display a second interface tool set below the first interface tool set including a plurality of items classified based on the category. The above description of the second interface tool set may apply here.

此外，推薦頁面可在第一介面工具集下方展示包含在對應於包含於第一介面工具集中之一物品之一類別或包含於購物車頁面中之一 物品之一類別之物品當中在一預定時間段內對其應用一折扣之一物品之一第三介面工具集。第三介面工具集之上述描述可適用於此處。 In addition, the recommendation page may display a third interface tool set below the first interface tool set, including an item to which a discount is applied within a predetermined time period among items in a category corresponding to an item included in the first interface tool set or an item included in the shopping cart page. The above description of the third interface tool set may apply here.

此外，推薦頁面可在第一介面工具集下方展示包含在由使用者先前選擇之所關注物品當中滿足一預定條件之一所關注物品之一第四介面工具集。第四介面工具集之上述描述可適用於此處。 In addition, the recommendation page may display a fourth interface tool set below the first interface tool set, including a desired item that satisfies a predetermined condition among the desired items previously selected by the user. The above description of the fourth interface tool set may apply here.

此外，當識別使用者針對其請求一補貨通知之一物品之一庫存時，推薦頁面可在第一介面工具集下方展示包含具有經識別庫存之物品之一第五介面工具集。第五介面工具集之上述描述可適用於此處。 In addition, when identifying a stock of an item for which the user has requested a replenishment notification, the recommendation page may display a fifth interface widget containing items with the identified stock below the first interface widget. The above description of the fifth interface widget may apply here.

此外，可在包含於購物車頁面中之至少一個物品當中識別一售罄物品，且推薦頁面可在第一介面工具集下方展示包含基於售罄物品之一類別識別之一取代物品之一第六介面工具集。第六介面工具集之上述描述可適用於此處。取代物品可為基於包含於售罄物品之類別中之複數個物品當中之一預定關係判定之一物品。 In addition, a sold-out item may be identified among at least one item included in the shopping cart page, and the recommendation page may display a sixth interface tool set below the first interface tool set including a replacement item identified based on a category of the sold-out item. The above description of the sixth interface tool set may apply here. The replacement item may be an item determined based on a predetermined relationship among a plurality of items included in the category of the sold-out item.

此外，電子設備可在包含於購物車頁面中之物品當中識別由使用者選擇且不滿足與一折扣券相關之一條件之一物品且顯示在第一介面工具集下方展示包含可能滿足條件之一物品之一第七介面工具集之一推薦頁面。第七介面工具集之上述描述可適用於此處。第七介面工具集可包含滿足用於應用折扣券之一預定金額條件且由與不滿足與折扣券相關之條件之一物品相同之一公司銷售之一物品。 In addition, the electronic device may identify an item selected by the user and not satisfying a condition associated with a discount coupon among the items included in the shopping cart page and display a recommendation page of a seventh interface tool set below the first interface tool set that displays an item that may satisfy the condition. The above description of the seventh interface tool set may apply here. The seventh interface tool set may include an item that satisfies a predetermined amount condition for applying a discount coupon and is sold by the same company as the item that does not satisfy the condition associated with the discount coupon.

圖13係繪示根據一例示性實施例之一電子設備之一方塊圖。 FIG. 13 is a block diagram of an electronic device according to an exemplary embodiment.

根據一例示性實施例，一電子設備1300可包含一通信器1310、一記憶體1320及一控制器1330。圖13僅繪示與例示性實施例相關 之電子設備1300之組件。因此，熟習此項技術者可理解，除圖13中展示之組件之外，亦可進一步包含其他通用組件。由於電子設備1300可包含與上述電子設備相關之特徵，故將省略冗餘描述。 According to an exemplary embodiment, an electronic device 1300 may include a communicator 1310, a memory 1320, and a controller 1330. FIG. 13 only shows the components of the electronic device 1300 related to the exemplary embodiment. Therefore, a person skilled in the art can understand that in addition to the components shown in FIG. 13, other general components may also be further included. Since the electronic device 1300 may include features related to the above-mentioned electronic devices, redundant descriptions will be omitted.

通信器1310可透過一網路將相關資訊傳輸至一使用者終端機且接收來自一使用者終端機之相關資訊。控制器1330可控制電子設備1300之整體操作且可處理資料及信號。控制器1330可經組態為具有至少一個硬體單元。另外，控制器1330可藉由憑藉執行儲存於記憶體1320中之程式碼而產生之一或多個軟體模組而操作。控制器1330可執行儲存於記憶體1320中之程式碼以控制電子設備1300之整體操作且處理資料及信號。又，在例示性實施例中，控制器1330可包含至少一個處理器。 The communicator 1310 can transmit relevant information to a user terminal through a network and receive relevant information from a user terminal. The controller 1330 can control the overall operation of the electronic device 1300 and can process data and signals. The controller 1330 can be configured to have at least one hardware unit. In addition, the controller 1330 can operate by one or more software modules generated by executing the program code stored in the memory 1320. The controller 1330 can execute the program code stored in the memory 1320 to control the overall operation of the electronic device 1300 and process data and signals. In addition, in an exemplary embodiment, the controller 1330 may include at least one processor.

控制器1330可識別關於包含至少一個物品之一購物車頁面之資訊，識別關於其中在一預定區域中顯示包含與顯示於購物車頁面中之至少一個物品相關之至少一個另一物品之複數個介面工具集之一推薦頁面之資訊，且識別關於包含與由一使用者在購物車頁面或推薦頁面中選擇之一物品之一支付相關聯之資訊之一支付頁面之資訊。 The controller 1330 may identify information about a shopping cart page including at least one item, identify information about a recommendation page in which a plurality of widgets including at least one other item related to at least one item displayed in the shopping cart page are displayed in a predetermined area, and identify information about a payment page including information associated with a payment of an item selected by a user in the shopping cart page or the recommendation page.

根據上述例示性實施例之電子設備或終端機可包含一處理器、儲存並執行程式資料之一記憶體、一永久儲存器(諸如一磁碟機)、用於與一外部裝置通信之一通信埠及一使用者介面裝置(諸如一觸控面板、一鍵及一按鈕)。藉由軟體模組或演算法實現之方法可儲存於一電腦可讀記錄媒體中作為可藉由處理器執行之電腦可讀程式碼或程式命令。此處，電腦可讀記錄媒體可為一磁性儲存媒體(例如，一唯讀記憶體(ROM)、一隨機存取記憶體(RAM)、一軟碟或一硬碟)或一光學讀取媒體(例如，一CD-ROM或一數位多功能光碟(DVD))。電腦可讀記錄媒體可經分散至藉 由一網路連接之電腦系統，使得電腦可讀程式碼可以一分散方式儲存且執行。媒體可藉由一電腦讀取，可儲存於一記憶體中且可藉由處理器執行。 The electronic device or terminal according to the above exemplary embodiments may include a processor, a memory for storing and executing program data, a permanent storage (such as a disk drive), a communication port for communicating with an external device, and a user interface device (such as a touch panel, a key, and a button). The method implemented by the software module or algorithm can be stored in a computer-readable recording medium as a computer-readable program code or program command that can be executed by the processor. Here, the computer-readable recording medium may be a magnetic storage medium (e.g., a read-only memory (ROM), a random access memory (RAM), a floppy disk, or a hard disk) or an optically readable medium (e.g., a CD-ROM or a digital versatile disc (DVD)). The computer-readable recording medium may be distributed to computer systems connected via a network so that the computer-readable program code may be stored and executed in a distributed manner. The medium may be read by a computer, stored in a memory, and executed by a processor.

例示性實施例可藉由功能區塊及各種處理步驟表示。此等功能區塊可藉由執行特定功能之各種數目之硬體及/或軟體組態實施。例如，例示性實施例可採用可藉由控制一或多個微處理器或其他控制裝置而執行各種功能之直接電路組態(諸如一記憶體、一處理器、一邏輯電路及一查找表)。類似於可藉由軟體程式設計或軟體元件執行之元件，例示性實施例可藉由包含藉由資料結構、程序、常式或其他程式設計組態之組合實施之各種演算法之程式設計或指令碼語言(諸如C、C++、Java及組合語言)實施。功能態樣可藉由由一或多個處理器執行之演算法實施。另外，例如，例示性實施例可採用電子環境設定、信號處理及/或資料處理之相關技術。術語「機構」、「元件」、「構件」及「組態」可經廣泛使用且不限於機械及實體組件。此等術語可包含(例如)與一處理器相關聯之一系列軟體常式之含義。 The exemplary embodiments may be represented by functional blocks and various processing steps. These functional blocks may be implemented by various numbers of hardware and/or software configurations that perform specific functions. For example, the exemplary embodiments may employ direct circuit configurations (such as a memory, a processor, a logic circuit, and a lookup table) that may perform various functions by controlling one or more microprocessors or other control devices. Similar to components that may be implemented by software programming or software components, the exemplary embodiments may be implemented by programming or scripting languages (such as C, C++, Java, and assembly languages) that include various algorithms implemented by a combination of data structures, procedures, routines, or other programming configurations. Functional aspects may be implemented by algorithms executed by one or more processors. In addition, for example, exemplary embodiments may employ related techniques of electronic environment settings, signal processing and/or data processing. The terms "mechanism", "component", "component" and "configuration" may be used broadly and are not limited to mechanical and physical components. These terms may include, for example, the meaning of a series of software routines associated with a processor.

上述例示性實施例僅係實例且可在以下發明申請專利範圍之範疇內實施其他實施例。 The above exemplary embodiments are merely examples and other embodiments may be implemented within the scope of the following invention patent application scope.