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Charnes et al., 1985 - Google Patents

  • ️Tue Jan 01 1985
Management science and marketing management

Charnes et al., 1985

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Document ID
4795611343501009506
Author
Cooper W
Learner D
Phillips F
Publication year
1985
Publication venue
Journal of Marketing

External Links

Snippet

In interactions with management, management science and marketing research have produced new methodologies and methodological (as distinguished from substantive) theories. Data developments and identification and structuring of new problems have also …

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