Analysis of pharmacy-centric blogs: Types, discourse themes, and issues - PubMed
Analysis of pharmacy-centric blogs: Types, discourse themes, and issues
Jeff Cain et al. J Am Pharm Assoc (2003). 2010 Nov-Dec.
Abstract
Objectives: To determine types of pharmacy blogs in existence, themes of discourse on pharmacy blogs, and impressions of the profession generated by pharmacy blogs.
Design: Descriptive, qualitative, cross-sectional study.
Setting: Weblogs (blogs) on the World Wide Web in July 2009.
Participants: Not applicable; pharmacy-centric blogs were analyzed.
Intervention: Qualitative research methods were used to form categories and assign pharmacy-centric blogs to appropriate categories. Thematic analysis was used to study the discourse of blogs in the personal views category. Finally, blogs in the personal views category were analyzed further to determine what type of impression (positive, negative, or neutral) they gave the reader.
Main outcome measures: Categories, themes, and impressions of blogs, as determined by analysis.
Results: 136 blogs met study criteria. Seven main categories of pharmacy blogs emerged from the study. The majority of blogs were assigned to the news (n = 44) and personal views (n = 38) categories. Thematic analysis of blogs in the personal views category revealed 11 different themes. The top four blog post themes were issues with patients (n = 30), personal lives (n = 29), working conditions/issues (n = 20), and issues with other professionals (n = 19). A total of 24 (63%) blogs in the personal views category were judged as promoting a negative impression of pharmacists and/or the profession.
Conclusion: The pharmacy blogosphere contains a variety of blog types. Most of these blogs studied were useful information resources for those in or considering the profession. However, a considerable number of pharmacy blogs contained derogatory posts regarding patients, other health care professionals, and/or the author's occupation as a pharmacist. Blogs such as these tend to generate a negative impression of pharmacy to the reader. The opportunity exists for pharmacists and pharmacy educators to use social media applications such as blogs to educate new pharmacists and advance the profession.
Similar articles
-
Blogging medical students: a qualitative analysis.
Pinilla S, Weckbach LT, Alig SK, Bauer H, Noerenberg D, Singer K, Tiedt S. Pinilla S, et al. GMS Z Med Ausbild. 2013;30(1):Doc9. doi: 10.3205/zma000852. Epub 2013 Feb 21. GMS Z Med Ausbild. 2013. PMID: 23467720 Free PMC article.
-
Clauson KA, Ekins J, Goncz CE. Clauson KA, et al. Am J Health Syst Pharm. 2010 Dec 1;67(23):2043-8. doi: 10.2146/ajhp100065. Am J Health Syst Pharm. 2010. PMID: 21098377
-
Batch Y, Yusof MM, Noah SA. Batch Y, et al. J Med Internet Res. 2013 Feb 27;15(2):e41. doi: 10.2196/jmir.2353. J Med Internet Res. 2013. PMID: 23470419 Free PMC article.
-
Blog/web log - a new easy and interactive website building tool for a non-net savvy radiologist.
Sethi SK. Sethi SK. J Thorac Imaging. 2007 May;22(2):115-9. doi: 10.1097/01.rti.0000213578.47398.aa. J Thorac Imaging. 2007. PMID: 17527112 Review.
-
Paterson QS, Thoma B, Milne WK, Lin M, Chan TM. Paterson QS, et al. J Grad Med Educ. 2015 Dec;7(4):549-54. doi: 10.4300/JGME-D-14-00728.1. J Grad Med Educ. 2015. PMID: 26692965 Free PMC article. Review.
Cited by
-
Professional Use of Social Media by Pharmacists: A Qualitative Study.
Benetoli A, Chen TF, Schaefer M, Chaar BB, Aslani P. Benetoli A, et al. J Med Internet Res. 2016 Sep 23;18(9):e258. doi: 10.2196/jmir.5702. J Med Internet Res. 2016. PMID: 27663570 Free PMC article.
-
Diab M, Wilby KJ. Diab M, et al. Pharm Pract (Granada). 2019 Apr-Jun;17(2):1448. doi: 10.18549/PharmPract.2019.2.1448. Epub 2019 Jun 6. Pharm Pract (Granada). 2019. PMID: 31275498 Free PMC article.
-
Zhang Y, Kim J, Awad NI, Cocchio C. Zhang Y, et al. J Pharm Technol. 2015 Jun;31(3):127-134. doi: 10.1177/8755122514565907. Epub 2015 Jan 7. J Pharm Technol. 2015. PMID: 34860906 Free PMC article.
-
Blogging medical students: a qualitative analysis.
Pinilla S, Weckbach LT, Alig SK, Bauer H, Noerenberg D, Singer K, Tiedt S. Pinilla S, et al. GMS Z Med Ausbild. 2013;30(1):Doc9. doi: 10.3205/zma000852. Epub 2013 Feb 21. GMS Z Med Ausbild. 2013. PMID: 23467720 Free PMC article.
MeSH terms
LinkOut - more resources
Full Text Sources
Miscellaneous