The effects of sensation seeking, misperceptions of peer consumption, and believability of social norms messages on alcohol consumption - PubMed

The effects of sensation seeking, misperceptions of peer consumption, and believability of social norms messages on alcohol consumption

Edward Glazer et al. J Health Commun. 2010 Dec.

Abstract

The social norms marketing approach is one method used to reduce extreme alcohol consumption. The current study implemented a web-based survey (N = 891) to assess whether sensation-seeking, perceived moderate drinking norms, and social norm message believability impacted alcohol consumption on a college campus. Sensation seeking was not directly related to normative perceptions of others' moderate alcohol consumption. Sensation seeking, perceived norms, and message believability all had direct effects on alcohol consumption, and the interaction of sensation seeking and message believability impacted alcohol consumption, while the interaction of sensation seeking and perceived norms on alcohol consumption was marginally significant. Implications of these findings for the social norms marketing approach are discussed.

Similar articles

• College students' estimation and accuracy of other students' drinking and believability of advertisements featured in a social norms campaign.

  Park HS, Smith SW, Klein KA, Martell D. Park HS, et al. J Health Commun. 2011 May;16(5):504-18. doi: 10.1080/10810730.2010.546481. J Health Commun. 2011. PMID: 21298586

• Done 4: analysis of a failed social norms marketing campaign.

  Russell CA, Clapp JD, Dejong W. Russell CA, et al. Health Commun. 2005;17(1):57-65. doi: 10.1207/s15327027hc1701_4. Health Commun. 2005. PMID: 15590342

• Are social norms campaigns really magic bullets? assessing the effects of students' misperceptions on drinking behavior.

  Campo S, Brossard D, Frazer MS, Marchell T, Lewis D, Talbot J. Campo S, et al. Health Commun. 2003;15(4):481-97. doi: 10.1207/S15327027HC1504_06. Health Commun. 2003. PMID: 14527868

• Changing Norms to Change Behavior.

  Miller DT, Prentice DA. Miller DT, et al. Annu Rev Psychol. 2016;67:339-61. doi: 10.1146/annurev-psych-010814-015013. Epub 2015 Aug 7. Annu Rev Psychol. 2016. PMID: 26253542 Review.

• Social norms interventions to reduce alcohol misuse in university or college students.

  Moreira MT, Smith LA, Foxcroft D. Moreira MT, et al. Cochrane Database Syst Rev. 2009 Jul 8;(3):CD006748. doi: 10.1002/14651858.CD006748.pub2. Cochrane Database Syst Rev. 2009. PMID: 19588402 Updated. Review.

Cited by

• Combining Social Norms and Social Marketing to Address Underage Drinking: Development and Process Evaluation of a Whole-of-Community Intervention.

  Jones SC, Andrews K, Francis K. Jones SC, et al. PLoS One. 2017 Jan 20;12(1):e0169872. doi: 10.1371/journal.pone.0169872. eCollection 2017. PLoS One. 2017. PMID: 28107374 Free PMC article.

• Impulsivity and alcohol-related risk among college students: examining urgency, sensation seeking and the moderating influence of beliefs about alcohol's role in the college experience.

  LaBrie JW, Kenney SR, Napper LE, Miller K. LaBrie JW, et al. Addict Behav. 2014 Jan;39(1):159-64. doi: 10.1016/j.addbeh.2013.09.018. Epub 2013 Oct 2. Addict Behav. 2014. PMID: 24120644 Free PMC article.

• A downstream social norms approach for curtailing e-cigarette waste: Promising social marketing interventions from consumer interactions.

  Shamhuyenhanzva RM, Muposhi A, Hungwe DR. Shamhuyenhanzva RM, et al. Waste Manag Res. 2023 Jul;41(7):1238-1245. doi: 10.1177/0734242X231160083. Epub 2023 Mar 15. Waste Manag Res. 2023. PMID: 36922705 Free PMC article.

• Impact of ASUMA Intervention on HIV Risk Behaviors among Puerto Rican Adolescents.

  Fernandez-Santos DM, Miranda-Diaz C, Figueroa-Cosme WI, Ramon RO, Mayor AM, Rios-Olivares E, Hunter-Mellado RF. Fernandez-Santos DM, et al. Int J Environ Res Public Health. 2015 Dec 23;13(1):ijerph13010060. doi: 10.3390/ijerph13010060. Int J Environ Res Public Health. 2015. PMID: 26703684 Free PMC article. Clinical Trial.

MeSH terms

LinkOut - more resources

• Full Text Sources

  • Atypon

• Medical

  • MedlinePlus Health Information