Economic impact and market analysis of a special event: The Great New England Air Show | US Forest Service Research and Development
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| Authors: | Rodney B. Warnick, David C. Bojanic, Atul Sheel, Apurv Mather, Deepak Ninan |
| Year: | 2010 |
| Type: | General Technical Report - Proceedings |
| Station: | Northern Research Station |
| Source: | In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255. |
Abstract
We conducted a post-event evaluation for the Great New England Air Show to assess its general economic impact and to refine economic estimates where possible. In addition to the standard economic impact variables, we examined travel distance, purchase decision involvement, event satisfaction, and frequency of attendance. Graphic mapping of event visitors' home ZIP codes using Google EarthTM provides a visual analysis of the markets for the event.
Parent Publication
Citation
Warnick, Rodney B.; Bojanic, David C.; Sheel, Atul; Mather, Apurv; Ninan, Deepak. 2010. Economic impact and market analysis of a special event: The Great New England Air Show. In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255.