smumustangs.com

SMU Licensing

  • ️Tue Jun 18 2024

A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks.

 

Where To Find Officially Licensed Products

Fans can shop online at SMUAthletics.ShopTrueSpirit.com or at any of these local retailers for the latest and greatest in Mustang gear.

 

Official SMU Athletic Logos

Visual identity plays an important role in shaping the image of the SMU Athletics Department. The logos and word marks should never be altered or animated.

Note: The Mustang logo must always run to the right. The preferred color for the pony is red (PMS 186). It can also appear in white or occasionally in blue (PMS 286). Use of non-brand colors requires special approval of SMU's Trademark Licensing Office.

SMU Logos


Logos for Licensed Products

The SMU Athletics Department utilizes CLC to administer its licensing program. For more information on CLC and to apply for an SMU license click here.

 

Logos for Media Organizations

If you are a media representative and require a vector SMU logo, please contact the SMU Public Relations office.


Official Colors

Red Blue
PANTONE 186 C
CMYK: 0, 100, 85, 3  |  RGB: 204, 0 53
MADEIRA Rayon: 1147  |  RA: 2263		 PANTONE 286 C
CMYK: 100, 65, 0, 3  |  RGB: 53, 76, 161
MADEIRA Rayon: 1076  |  RA: 2436


Official University Name

While the name of the institution is Southern Methodist University, please always use SMU.


Official Verbiage

Mascot: Mustangs   |   Mascot Name: Peruna   |   Nickname: Ponies
 

SMU
SMU Mustangs
Moody Magic		 Pony Up
Go Red
Go Blue		 Go Stangs
The Boulevard
The Boulevard at SMU
 

Official Athletics Department Website

The official website of the University of the SMU Athletics Department is SMUMustangs.com. The website can be typed either of the following ways: SMUMustangs.com or smumustangs.com, when marketing the website.

 

Contact Information

For high-resolution logos, please contact Brad Sutton at 214-768-1651.

Here are a few things that you can do as a fan when you notice that a store does not carry SMU merchandise:

  • Ask to speak to the manager and let them know you are interested in SMU merchandise. Ask them why they do not carry SMU.
  • Fill out our licensing form. This will enable us to follow up with the company in hopes that they will begin to carry SMU merchandise.