London Greek Radio Advertising with London Greek Radio
Advertising with London Greek Radio
There is a way - the best way
Have you ever wondered how you would best promote your business or product in your local area? The options are normally numerous and varied. But if you wanted to direct your advertising campaign to a specific market, then the options are less and easier to choose from.
Now, concentrate on approaching London's Greek community directly and ask yourself how you can best do this with minimum, if any, wastage and what medium would be in a position to help you do this.
Ask no more! London Greek Radio, the first and only Greek language radio station broadcasting to London's 300,000-strong Greek community 24 hours a day 7 days a week.
Apart from Greek musical programmes, LGR's dynamic format is punctuated with updated local, national and international news and items of special concern, cultural and educational features, programmes for women, children, the elderly and many more.
By now, you would be right in thinking that LGR is the perfect medium with which you can directly approach the Greek community promoting your product or service to a dedicated audience with high spending power. And what better time to do this than now! We would be happy to discuss your advertising needs, suggesting and advising you of the best way to promote your business.
Call us now without any obligation.
LGR - a popular station
London Greek Radio can consider itself to be in a privileged position as regards to the high proportion of its listeners among the Greek speaking community.
This is confirmed by some key figures reached through a survey conducted by the public relations firm Hallet Arendt in conjunction with the University of North London.
Thus, 89% of those asked have listened to LGR and this figure rises to 96% of those aged 35 and over. About 54% listen to it on a regular basis. Listening is particularly high among those aged 55 and over.
Anyone who is familiar with the Greek speaking community in London, will verify its high degree of interest in developments in both Cyprus and Greece as well as of its fidelity to Greek culture and national heritage. London Greek Radio is the best means of information on both those aspects and generally keeping in touch with events in the Greek world. The great popularity of Greek music is an additional reason for listening to LGR especially with the younger generations. The music factor also explains the increasing number of people among the wider population in North London listening to LGR.
Key Figures
| London Boroughs covered within Total Survey Area | Adult population | Greek voters |
|---|---|---|
| Barnet | 398400 | 42000 |
| Camden | 226800 | 8400 |
| Enfield | 318000 | 48000 |
| Hackney | 234000 | 18000 |
| Haringey | 266400 | 24000 |
| Islington | 214800 | 9600 |
| Waltham Forest | 265200 | 9600 |
| 1923600 | 159600 |
Total adults within TSA = 159600 x 2.2
Total listenership to LGR = 351,120
Programming
LGR is a music biased station with a strong speech element. Musical programmes are of a big variety to satisfy as far as possible all tastes and all age groups.
A typical 24 hour schedule will include nine zones:
- Zone A After midnight 00.00 – 02.00
- Zone B Pre-dawn 02.00 – 04.00
- Zone C Waking up 04.00 – 07.00
- Zone D Good morning London 07.00 – 10.00
- Zone E Towards midday 10.00 – 13.00
- Zone F Afternoon show 13.00 – 16.00
- Zone G Towards the end of the day 16.00 – 19.00
- Zone H The evening show 19.00 – 21.00
- Zone I New Generation 21.00 – 24.00
Zone D (Good morning London) starts with morning prayer and message for the day by the Archbishop followed by a news bulletin, news reports from Cyprus and Greece, comment and analysis on developments in Britain and on an international level, on economic topics and sport. Review of the Greek Cypriot, Turkish Cypriot the Greek and the British press follow. News bulletins in Greek for the rest of the day are at:
- 09.00, 10.00 13.00 (live from Cyprus),
- 11.50 (live from Greece)
- 16.03, 18.20 (live from Cyprus)
- 21.15 (live from Cyprus)
- 22.00 (live from Greece).
News bulletins in English (IRN) are at 09.00 and 16.00.
Among special programmes existing today or to be introduced, are:
- Round the microphone discussion (weekly programme on current developments)
- Woman’s hour (weekly)
- Children’s hour (weekly)
- Your own view (weekly)
- Medical matters phone-in (fortnightly)
- Legal matters phone-in (fortnightly)
- Rights to benefits (monthly)
- Council services (fortnightly)
- Community announcements (bi-weekly)
- Saturday’s magazine (weekly)
- Maronites’ programme (weekly)
- Horoscope (daily)
- Recipe of the day (daily)
Most of these programmes as well as many of the musical programmes are on offer for sponsorship.
Rate Card
| Segment | Monday to Sunday | £ | Cost per second |
|---|---|---|---|
| A | 07.00 – 10.00 | 21.00 | 0.70 |
| B | 10.00 – 14.00 | 18.00 | 0.60 |
| C | 14.00 – 17.00 | 18.00 | 0.60 |
| D | 17.00 – 19.00 | 21.00 | 0.70 |
| E | 19.00 – 24.00 | 16.50 | 0.55 |
| F | 00.00 – 07.00 | 15.00 | 0.50 |
Cyprus and Greece office for adverting contact
Scenario Creative Services
11, Panama Street
Domopoli 39
Flat 302
Strovolos 2023
Cyprus
Telephone: 22 511 100
(00 357 22 511 100)
Fax: 22 511 102
(00 357 22 511 102)
Email: info@scenariogroup.com
Web site: www.scenariogroup.com
Contact person: Angelos Iacovides