LIFE ETC: Mind I'm so sorry, but do you mind reading this? ; Are you self-conscious, easily embarrassed, endlessly apologising? Well a red face could be the least of your problems, reveals Eva Gizowska - The Independent on Sunday (London, England) | HighBeam Research

Blush-inducing moments. I've had a few. Who hasn't? The most recent was when I sent a bottle of red wine flying in a crowded supermarket. Talk about feeling like a fool, I just wanted to get out of there. "Wanting to run away, that's a classic reaction," says social scientist, David Allyn, author of a new catchily titled book out in the US, I Can't Believe I Just Did That: How (Seemingly) Small Embarrassments Can Wreak Havoc in Your Life and What You Can Do to Put a Stop to Them. "After we do something that we think is embarrassing," he explains, "we impulsively try to save face, and one strategy is to withdraw and hide."

In case you are wondering, Allyn, a visiting …