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The 25 Best Amazon Big Spring Sale Beauty Deals to Shop Now

  • ️Stacia Datskovska
  • ️Tue Mar 25 2025

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Like clockwork, Amazon’s Big Spring Sale is officially back, with thousands of available discounts on everything, really, but especially top-rated beauty products that have been flooding TikTok FYPs as of late — beckoning us to click that buy button. Amazon’s second annual Big Spring Sale will run through March 31, which means you shouldn’t waste any time in shopping all the goodness on offer this year.

Whenever Amazon stages tentpole sales, it’s never a walk in the park. Instead, they’re major causes for celebration: waking you up from winter slumber with unprecedented markdowns on bestsellers across skin care, makeup, hair care, and body care must-haves.

Top Amazon Spring Sale Beauty Deals of 2025

It’s only the start of the Big Spring Sale, but our editors have already scouted discounts of up to 40 percent off, which include celeb-loved beauty buys and products that are veritable online sensations. Sabrina Carpenter’s go-to falsies — the Velour-Xtensions from Velour — have dropped in price by 40 percent after we were saying “Please Please Please” for a while, meaning swoon-worthy lash volume and length can now be had at the click of a button. Virtue’s Flourish Density Booster, a popular hair growth product in Amazon’s “Premium Beauty” category, also got more accessible what with that 30-percent-off deal. Tons more bestsellers that we’ve personally tested out have also finally gone on sale — including L’Oréal Paris’ Lumi Glotion (adored by Kendall Jenner and Martha Stewart), Ariana Grande’s drugstore Neutrogena face wipes of choice, and the Alix Earle–approved Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil (which also made WWD’s Greatest Hair Products of All Time list this year).

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Though anyone can enjoy this special occasion in the world of Amazon promotions, Prime members can score the very best deals right now, not to mention free two-day shipping and early access to exclusive price drops throughout the year. If you’re not part of the club quite yet, signing up for a 30-day Prime trial is completely free, and we recommend doing so before March 31 to optimize your Amazon experience.

Because we’re here to help you shop only the best of the best, we’ll be updating this story with more deals as the sale continues this week, but, for now, here are the 25 best Amazon Big Spring Sale beauty deals worth both your time and your hard-earned money.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Grace & Stella Energizing Eye Masks

Under-eye patches are a booming, TikTok-viral skin care category right now, and though you can go for top-of-the-line offerings on the pricier side, Grace & Stella’s bestselling eye masks are an affordable and high-achieving alternative. They awaken your complexion while depuffing, hydrating, and tightening, so it’s really no surprise Jessica Alba is a fan. With 24 pairs in the pack, you don’t have to be frugal when putting them on on during a flight, cleaning sesh, or errands run in the public eye while your under-eyes get an upgrade.

Editor testing and review notes: “I always order up a box of these under-eye patches to slip into stockings around the holiday season. They’re a lovely little self care gift for men and women: While they aren’t going to fade discoloration or dark circles, they do feeling cooling on contact and make a small improvement in fine lines.” — Senior Beauty and Lifestyle Commerce Editor Claire Sullivan

Price upon publish date of this article: $15.95

Baimei IcyMe Gua Sha & Jade Roller Pack

The best face massagers for sculpting include gua shas and jade rollers, which originated in ancient China and are current cultural obsessions: highly praised for their sculpting, lymphatic drainage, depuffing, and circulation-boosting abilities. This “Amazon’s Choice” set (that makes an ideal Mother’s Day gift, btw!) is suitable for the whole body but is especially made for massaging areas most affected by inflammation or muscle soreness. Reviewers consistently call out the tools’ sturdiness and reasonable price; as an added touch, we recommend plopping both the roller and gua sha in the fridge to treat your face and body to a cooling effect come morning.

Price upon publish date of this article: $7.49

Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

This facial exfoliant won a spot on WWD’s Greatest Skin Care Products of All Time list last year, and it’s the definition of a well-rounded beauty buy. The Paula’s Choice product helps boost cell turnover, even skin tone, kick blackheads to the curb, increase hydration, and shrink pores — all based on the effects of salicylic acid and green tea. Over 78,000 Amazon users give it the five-star seal of approval, with many noting how quickly results start showing and how non-irritating the exfoliant is (making it great for all skin types).

Price upon publish date of this article: $28

Amika Soulfood Nourishing Mask

We called this mask the best for dry, damaged hair in WWD’s roundup of the best hair masks, and it’s a true antioxidant- and vitamin-rich gem. Jojoba seed oil and sea buckthorn come together to provide nourishment; after you use the mask in the shower, hair dries in a look that’s as shiny as it is tangle-free, without leaving locks oily or weighted down. What could get better than that?

Price upon publish date of this article: $25.50

NYK1 NailBond Super Strong Nail Glue

Whether you want to perfect this spring’s butter yellow, cat eye, soap, or holographic nail trends, this nail glue will be your trusty companion if you’re going the faux route. As the #1 Amazon bestseller in “False Nail Glues,” the glue’s strong hold can last for weeks, it does no damage to the nail plate, and it works just as well for tips as for press-ons. Over 51,000 five-star reviews can’t all be lying, can they?

Price upon publish date of this article: $9.99

Aveeno Soothing Bath Treatment

While the winter season might be on its way out the door, baths are a good idea in absolutely all seasons. This Aveeno bath soak will make yours even more enjoyable, by helping soothe irritated skin dealing with eczema, sunburn, rashes, seasonal allergic reactions, and beyond. The secret ingredient here? Colloidal oatmeal powder, which might not have a luxe fragrance to it but is a true healer that will make your skin feel more at peace.

Price upon publish date of this article: $7.57

Neutrogena Sport Face Sunscreen

Neutrogena is a brand that finds itself part of our roundup of the best drugstore sunscreens, based on the fact that its SPF line is non-comedogenic, oil-free, and something that can be easily worn under makeup. This sunscreen for the face restores skin’s balance through an electrolyte complex and resists both water and sweat (making it great for that volleyball match or soak in the ocean!). Seeing as how popular the no-makeup makeup look is right now, the Sport Face Sunscreen might quickly become the only skin product you don this spring and summer.

Price upon publish date of this article: $10.68

L’Oréal Paris Infallible 3-Second Setting Mist

On days when you want to make sure your on-point makeup look stays that way into the night, spraying on this setting mist from L’Oréal will pay dividends. One continuous spritz of about three to four seconds locks in your lip, eye, and face makeup for up to 36 hours; the product dries instantly upon contact with your skin, feeling incredibly lightweight and breathable. Keep this high-quality aerosol mist in your handbag at all times for smudge-resistant glam around the clock.

Price upon publish date of this article: $10.43

Kitsch Dermaplaning Tool

Hot girls shave their faces with dermaplaning tools, and the #dermaplane hashtag on TikTok (with over 43,000 posts) backs that up via before-and-after videos that shed light on the growing beauty trend’s effectiveness. This Kitsch razor pack helps remove dead skin cells and unwanted hair, thereby making makeup application more seamless while increasing the rate of skin care products’ absorption. Use it on your peach fuzz, eyebrow hairs, neck hairs, or dry patches — witnessing your skin become soft as a newborn’s.

Price upon publish date of this article: $7.19

Velour Velour-Xtensions Lash Clusters Kit

Sabrina Carpenter wore these very falsies in her Espresso music video, and they made her rosy cheeks and darling blonde tresses pop even more. Closely mimicking real hair, the lash clusters are easy to tailor to your individual eye shape (not so with eyelash strips), and their criss-cross pattern secures the kind of volume that sometimes even the very best mascaras can’t achieve. You’ll also be getting a lash bond and applicator tool with the purchase of these fake eyelashes: just what’s needed for a date-night look makeup worthy of capturing on camera and pinning on your IG grid.

Price upon publish date of this article: $26

Virtue Flourish Density Booster Spray

Looking for a dependable hair growth product that fulfills its marketing copy promises? Look no further than Virtue’s Flourish Density Booster Spray, which is packed with nutrients and a clinical-grade protein blend that incites new growth at the scalp while strengthening the locks you already have. As long as it’s used consistently, the spray will, over time, make fullness and healthiness your ‘do’s most standout features. We love that it’s a botanical-based product whose scent is punctuated by basil, citrus, patchouli, and more fragrant goodness.

Price upon publish date of this article: $35

Cosrx Advanced Snail 96 Mucin Power Essence

Cosrx’s snail mucin essence has over 60 million TikTok views and counting, so it’s safe to say the product is a veritable hit. When WWD Shop editor Claire Sullivan tested it, she appreciated the fact that it made her face feel hydrated and silky thanks to the main ingredient (snail secretion filtrate) that’s known to reduce inflammation while upping moisture. “After one full year of using the product twice daily, I’ve noticed less redness and a subtle plumping effect that [has] smoothed fine lines, particularly on my forehead and around my eyes,” Sullivan reports. Now, you can witness firsthand the powers of a topical that’s considered one of the best Cosrx skin care products, at 26 percent off as an added perk.

Price upon publish date of this article: $15.99

Bs-Mall Makeup Brush Set 

This set earned high marks in our list of the best makeup brush sets for a reason. It includes brushes of various sizes for easy application of eyeshadows, blushes, foundations, highlighters, and beyond; has over 38,000 five-star reviews to its name; and is widely praised for the fluffiness and softness of its bristles, luxurious appearance, and suitability for sensitive skin. The product is proof you don’t have to dish out unnecessary dollars in order to attain a dependable makeup brush set that can last a lifetime with proper usage and care.

Editor testing and review notes: “I have an extensive collection of makeup brushes from drugstore to prestige brands, so I’m a picky product tester when it comes to this category. For the price, Bs-mall’s makeup brush set is pretty great value. The brushes have a nice density to them that allows me to work with liquid and powder makeup with ease, and the handles hold up well to regular use. A sparse bristle or two may fall out when you clean them, but otherwise they’re great for daily use.” — Sullivan

Price upon publish date of this article: $8.99

Eos Shea Better Vanilla Cashmere Body Lotion

Eos, which recently expanded into the body wash category, launched its 24H Moisture line in 2020 — to the tune of worldwide buzz and a corresponding sales boom. This lotion in particular is non-greasy and lightweight (always a win when it comes to hydrating skin products), is powered by seven oils and butters that nourish on a cellular level, and smells heavenly (if heaven came in the form of whipped vanilla, soft musk, and cozy caramel). Spring is here, but that doesn’t mean your skin can’t continue benefitting from a self-care routine that involves moisturizing after each wash. Eos’ Shea Better Vanilla Cashmere Body Lotion is up for the task.

Editor testing and review notes: “I have generally tough skin, but for some reason the skin on my legs is especially sensitive. This body lotion caused zero irritation, and I love it as a summer swap for my typically thick winter moisturizers. It glides on and absorbs so smoothly, and even acts as a great base for applying self tanner on top. It’s a great value for the price — I’ve used it for over two months and I still have plenty of product left to enjoy.” — Former WWD Shop Commerce Writer Olivia Cigliano

Price upon publish date of this article: $8.98

L’Oréal Paris True Match Lumi Glotion

Just like in 2024, this year’s Amazon Big Spring Sale soft launch spotlights the True Match Lumi Glotion from L’Oréal: not only hot on TikTok but also responsible for the sun-kissed complexions of everyone from Martha Stewart and Elle Fanning to Kendall Jenner and Eva Longoria (her makeup artist used it to create an award-winning glow for the 2024 Oscars). Why the mass appeal? It’s a skin tint in the form of drops that makes your skin luminous while aiding in its hydration via glycerin and shea butter. The Lumi Glotion is also quite versatile, since you can wear it on its own, mixed with foundation, or applied to target areas like the collarbones or the bridge of your nose. You can be sure that the end result will ace the popular goddess trend to a tee.

Editor testing and review notes: “If you love to start your makeup routine with a gleaming base, this lotion is a foolproof choice. It’s budget friendly but delivers an identical result to some of the more expensive options on the market. I’ll wear it on bare skin for a little radiance during the summer, and under makeup during wintertime to make my skin look less dull.” — Sullivan

Price upon publish date of this article: $13.98

Crest 3D Whitestrips Dental Whitening Kit

Teeth whitening strips might not be the most glamorous beauty buy, but they’re true essentials for the kind of behind-the-scenes work that boosts your confidence. This particular kit from Crest grants a professional-level treatment from the comforts of home, by way of hydrogen peroxide that’s powerful but also enamel-friendly. As a little treat, the purchase comes with two one-hour express treatments to make all your date-night prep sessions in the new season a little less stressful.

Editor testing and review notes: “My teeth are highly sensitive, and Crest’s white strips are a rarity in that they deliver the brightening results I want without causing pain when I sip an icy drink the next day.” — Sullivan

Price upon publish date of this article: $29.99

Wavytalk Thermal Brush

If this brush could talk, it would tell you all about its prowess in achieving salon-like blowouts while styling, curling, and detangling in just one easy step. Great for all hair types — from the ultra-fine to the coarse — it secures a silky, frizz-free finish that makes it one of the best thermal brushes currently on the market. And at a price of under $40 (something that might not last!), this Wavytalk product is an absolute godsend.

Editor testing and review notes: “I’m so impressed by how soft the ceramic barrels leave my hair, and how long the curls hold without feeling dry or needing a hefty dose of hairspray. The TikTok beauty community is absolutely on to something with this tool, per usual.” — WWD Shop contributor Fernando Snellings

Price upon publish date of this article: $39.97

Maybelline Lash Sensational Washable Mascara

This is truly one of the best drugstore mascaras you can buy right now while saving yourself a trip to the local CVS or Walgreens. Over 81,000 five-star reviews rave about how it’s smudge-proof, clump-proof, and doesn’t require multiple coats for dramatic volume and length to reveal themselves. As the name implies, the mascara is not waterproof: meaning you can save money on eye makeup remover pads, instead whisking away the day’s look with just a gentle rinse.

Editor testing and review notes: “When I’m looking for length and separation, I reach for Lash Sensational Sky High. In fact, it’s become a secret weapon in my beauty bag, because it acts like a comb to correct mascaras from other brands that weigh down my lashes in clumps. On its own, its an exemplary mascara that stretches and separates each little hair. I also enjoy the waterproof formula for my lower lashes, as the wand doesn’t deposit an overwhelming amount of product.” — Sullivan

Price upon publish date of this article: $8.32

Beetles Gel Nail Polish Kit

All the girlies know that going to the nail salon on a regular basis is an investment and a half, but this bestselling gel nail kit saves you and your wallet the hassle. Loaded with 32 bottles of swoon-worthy, non-toxic, and low-odor colors; four top coat options (from the matte to the glittery); a nail lamp; and 14 different kinds of nail tools, the Beetles Gel Nail Polish Kit makes beautiful nails as accessible as ever. Whether you want to tap into the holographic manicure trend or else are a classic French mani devotee to the core, this purchase will delight. After all, it also comes with accessories like French nail stickers and gems for a bling moment that might make Cynthia Erivo jealous.

Price upon publish date of this article: $26.98

Samnyte Hair Wax Stick

It’s universally acknowledged that flyaways are an evil to avoid at all costs. This castor oil–infused hair wax stick comes to the rescue — smoothing frizz, increasing hair’s sleekness, and making sure all your ‘dos (especially those tiara buns and high ponies) look as precise as can be. Besides the aforementioned oil, the product is also boosted with 18 kinds of plant-derived nutrients, like beeswax and vitamin E, for locking in moisture and reversing the damage that comes from using hair styling tools religiously.

Editor testing and review notes: “When I first dabbled in the slicked-back ponytail look, this stick was like a set of training wheels — it’s mess-free to apply and practically glues down the flyaways my naturally curly hair gets around my temples. And even after trying pomades and oils that go for $30 or more, I still find myself coming back to this budget-friendly stick. It doesn’t leave white specks in its wake and ensures my hair won’t budge, even in gusty weather.” — Sullivan

Price upon publish date of this article: $7.99

Neutrogena Makeup Remover Ultra-Soft Cleansing Towelettes

These makeup wipes are celebrity magnets, with Jenna Ortega, Lucy Hale, Ariana Grande, and Kim K being card-carrying members of its fan club (albeit Kardashian uses the brand’s made-for-the-night wipes version). All this hype is based on how simply and effectively they operate: One swipe is all it takes to banish impurities, environmental buildup, oil, makeup, sunscreen, sweat, and other no-good elements that tend to permeate the skin. Given that micellar-infused, triple-emollient formula, your face will be left conditioned and happy at the end of each day.

Editor testing and review notes: “These are the gold standard makeup remover for a reason. Each wipe comes well-moistened, and gently removed a full-face of product, from foundation to waterproof mascara. These are my go-to when I’m traveling and need to wipe away dirt and oils for an instant skin refresh.” — Sullivan

Price upon publish date of this article: $9.97

Garnier SkinActive Micellar Cleansing Water

“I pile on mascara until it feels like I need a pitchfork to get it off,” Drew Barrymore once shared in the pages of her Drew Magazine. “In a few swipes, this water erases everything.” She was talking about none other than this cleansing water from Garnier, which cleans without over-drying, removes makeup without irritating, and refreshes skin on the whole. The skin care offering is so gentle, in fact, that it can be used both in the morning and at night. All you need is a pad for easy application (and we suggest Garnier’s Micellar Cleansing Eco Pads, also on sale during the Amazon Big Spring Sale!).

Price upon publish date of this article: $8.97

L’Oréal Paris Revitalift Triple Power Anti-Aging Moisturizer

L’Oréal’s Revitalift Triple Power Anti-Aging Moisturizer is a multihyphenate skin care essential if we’ve ever met one. It reduces wrinkles (thanks, retinol!), firms skin (via hyaluronic acid), brightens (through the magic of vitamin C), smooths imperfections, and does all that while also reintroducing hydration into the skin barrier. This makes it not only one of the best anti-aging moisturizers but also a top moisturizer for dry skin. Note that you can totally treat your neck to these benefits, too, and the product works marvelously as a makeup primer.

Price upon publish date of this article: $20.19

L’Oréal Paris Magic Root Cover Up Temporary Gray Concealer Spray

As the #1 bestseller in Amazon’s “Hair Mascaras & Root Touch Ups” category, this spray helps attain flawless roots without constant trips to the hair salon. Its lightweight formula covers the target area in seconds and stays put until your next wash, without leaving the kind of sticky residue that’s often the byproduct of less-than-ideal dry shampoos. Suitable for all hair types and textures, it comes in no shortage of color options — catering to you, all the way.

Price upon publish date of this article: $10.97

Clean Skin Club Clean Towels XL

What if the towels you used to clean your face could also help rid it of dryness, redness, and the bacteria that commonly leads to breakouts? Well, these ones from Clean Skin Club can, and, as a bonus, they’re widely lauded for going gentle on skin conditions like eczema or rosacea. Since the towels are made of 100-percent bio-based materials, you’ll also rest easy knowing you won’t be hurting the environment while healing your skin.

Editor testing and review notes: “If I’m traveling, I always pack a handful of these towelettes in my purse. I feel better using these over hotel towels, and if I’m staying with friends, I don’t have to worry about staining their wash cloths with my makeup. They’re soft on the skin and give me a little exfoliation, too.” — Sullivan

Price upon publish date of this article: $17.05

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Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on tentpole sales events, including those organized by Amazon. Out of all the items on this roundup, she’s most excited to snag the L’Oréal Paris True Match Lumi Glotion.