Ad of the Day: Coca-Cola

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Meet the Coca-Cola polar bears—or the latest version of them. They're your not-quite-average suburban bear family, wandering across the tundra.

This is the brand's new six-minute film about the bears, from agency CAA Marketing, director John Stevenson and producer Ridley Scott. Dad is gruff. An important bear. He's got a voice like James Earl Jones. Mom is affable. She makes sure the kids have healthy egos. And that Dad keeps in touch with his softer side. Girl just wants to have fun, meaning dancing and swimming like Esther Williams with puffins. Dad doesn't want her hanging out with puffins because they are a bad influence.